Background <ul><li>The DVD has become the standard medium for Data Storage, but has remained largely unchanged since its introduction in 1995. </li></ul><ul><li>There is a worldwide need to cut oil dependency, minimise energy consumption and reduce C0 2 emissions, but the DVD has little to offer to meet these goals. </li></ul><ul><li>On the contrary it depends on a non-biodegradable toxic resin in its construction and is therefore not recyclable. </li></ul><ul><li>The Home Entertainment industry is promoting environmentally friendly print & packaging and support content such as Al Gore’s “An Inconvenient Truth” & Leonardo DiCaprio’s “11 th Hour”. </li></ul><ul><li>But the core product to promote this content, the DVD, has so far not been subject to any improvements in its carbon footprint. </li></ul>Conventional DVD
Background EcoDisc. History. The EcoDisc was invented in 2006 in an effort to create a new DVD medium with its impact on the environment in mind. The focus was to engineer a product which was lighter, uses less energy, dispenses with the need of the harmful toxic bonder and is altogether greener than common media. As a benchmark any such green medium must still display the same playability, capacity, optical and electrical properties of a DVD. The EcoDisc became this green medium. Today EcoDisc is developed and licensed by EcoDisc Technology AG (EDT), a Swiss Research & Development corporation. EDT owns the patents, trademark rights and other intellectual property to develop new media standards that challenge the way data and video are stored and distributed. As environmental concerns constantly raise the bar for carbon saving technologies the EcoDisc is revolutionising the media market as the first true green alternative to conventional media. Change to EcoDisc. It’s carbon sense.
Key Facts <ul><li>EcoDisc has patents registered and pending in all major markets Worldwide. </li></ul><ul><li>The EcoDisc is made from 50% less polycarbonate than a conventional DVD. </li></ul><ul><li>The EcoDisc is 50% thinner, half the weight and far more flexible. </li></ul><ul><li>The EcoDisc contains no harmful toxic bonders. </li></ul><ul><li>Making an EcoDisc uses 50% less energy during production. </li></ul><ul><li>The EcoDisc creates 52% less CO 2 emissions compared to a conventional DVD5. </li></ul><ul><li>EcoDiscs cost less to produce than conventional DVDs. </li></ul><ul><li>Unlike conventional DVDs, EcoDiscs are fully recyclable. </li></ul><ul><li>EcoDiscs compatibility and playability is identical to conventional DVDs. </li></ul>EcoDisc. Quick Facts.
Overview Printed Dots Conventional DVD EcoDisc DVD Clamping Ring Inner Clamping Area (centre hole) Outer Clamping Area 2 Subtrates with toxic bonder Thickness
Thickness EcoDisc DVD The Thickness of a conventional DVD is 1,2mm (2 substrates combined) <ul><li>52% reduction in carbon footprint </li></ul><ul><li>50% reduction of polycarbonate </li></ul><ul><li>Reduced weight </li></ul><ul><li>One substrate = elimination of toxic bonder </li></ul>Thickness of the substrate of an EcoDisc is only 0,6mm (= ½ thickness)
Readability Printed Dots Outer clamping Ring EcoDisc DVD <ul><li>Patented dots aid stabilization of the EcoDisc during clamping. </li></ul><ul><li>Outer clamping ring and dots create correct positioning of information layer. </li></ul><ul><li>Printed instead of moulded dots avoid optical distortion of the substrate. </li></ul>
Compatibility EcoDisc DVD <ul><li>100% mechanical compatibility of EcoDisc in all types of drives </li></ul><ul><li>Correct feeding, clamping and ejecting in slot-in drives due to inner clamping area </li></ul><ul><li>Geometry and mechanical properties ensure full comparibility to conventional DVDS </li></ul>Printed Dots and Outer clamping Ring Inner Clamping Area (Centre hole)
Printability Outer Clamping Area EcoDisc DVD <ul><li>Printing area with sloped edges on the outer clamping area allows printing to the inner ring </li></ul><ul><li>No interruption of printing area by clamping or stacking rings </li></ul><ul><li>“ Braille“ Dots are printed using clear fast curing varnish </li></ul><ul><li>EcoDisc is fully compatible with convetional screen and offset printing equipment </li></ul>Printed Dots
Milestones <ul><li>Between 2005 and the end of 2008 an estimated 2 billion discs were distributed as free give-aways in Western Europe – mainly through newspapers and magazines. </li></ul><ul><li>At the end of 2007 EcoDisc was introduced to the newspaper market and used by the Mail on Sunday and The Independent for their free cover-mount media. </li></ul><ul><li>EcoDisc has received positive media reviews including a feature on BBC Radio 4’s “You & Yours” consumer interest programme. </li></ul><ul><li>People in publishing, marketing and direct mail have been quick to recognise the potential of this new light weight disc. </li></ul><ul><li>To date over 28m EcoDiscs have been sold and distributed in Europe, initially to newspapers, magazines and other FMCG. More recently it has been taken up by government departments, the corporate and educational sectors in the UK. </li></ul><ul><li>Additionally some well known companies & government agencies have started to adopt EcoDisc instead of the conventional DVD for their releases. </li></ul>EcoDisc DVD
Case Study - Health & Safety Executive <ul><li>“ The Communications Directorate of the Health and Safety Executive (HSE) supports the use of information products which provide carbon footprint savings. </li></ul><ul><li>As part of a recent publicity campaign aimed at increasing awareness of slips and trips issues in the workplace, HSE has distributed over 650,000 EcoDiscs which promote a new online, interactive Slips and Trips E-learning Programme (STEP).” </li></ul>
Case Study - Department for Transport <ul><li>“ Software Logistics recently produced 2,500 units of an EcoDisc for Department for Transport highlighting efficiency measures implemented by different companies and drivers to improve fuel management. </li></ul><ul><li>By using EcoDisc rather than a standard DVD the Department were able to make a CO2 emission saving in excess of 172kg, thus supporting their own commitment within Freight Best Practice.” </li></ul>
Testimonial – Future Publishing <ul><li>“ Future, the special-interest media group, is keen to support initiatives which help to reduce our impact on the environment in a commercially sustainable way. We are very supportive of the EcoDisc because its reduced CO2 emissions, reduced weight and greater flexibility deliver that rare combination of being better for the environment, for our business and for our customers. The optical disc industry should not sit back on its laurels and consider its CO2 emissions to be someone else's problem. EcoDisc technology enables all users of discs to contribute to global efforts to reduce CO2 emissions. Moving to the EcoDisc has to be the right thing to do for any business which cares about its carbon footprint.” </li></ul><ul><li>Robert Dark - Purchasing Manager, Future Publishing UK (a part of Future plc) </li></ul><ul><li> </li></ul>Future plc is an international special-interest media group, founded in 1985, operating in the UK, US and Australia, with over 180 special-interest publications, websites and events for people who are passionate about their interests. Future hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Their biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power and Maximum PC.
A look ahead <ul><li>There were 8 billion DVDs produced world-wide in 2007 and similarly in 2008. By 2012 DVD production is expected to reduce to 6.2 billion. </li></ul><ul><li>Corporations in the US and in Europe are already making sustainability a core value of their business strategy. </li></ul><ul><li>Government penalties in 2010 will begin to penalize corporations who fail to meet C0 2 reduction targets. </li></ul><ul><li>Global summits raise awareness and incentivise early adopters of green technology </li></ul><ul><li>Global opinion leaders endorse alternatives to challenge accepted but non-ecological friendly standards </li></ul><ul><li>EcoDisc will launch new formats, opening up more opportunities to meet environmental targets </li></ul>The future
Your EcoDisc <ul><li>… are a user of DVDs – Home Entertainment, Public Sector, Corporate, OEM’s or Publisher… </li></ul><ul><li>… have a commitment to more sustainable products & processes… </li></ul><ul><li>… have carbon footprint reduction targets... </li></ul><ul><li>… want to reduce your cost base, either direct costs or on postage, warehousing and delivery… </li></ul><ul><li>… are already preparing for the UK Carbon tax being introduced in April 2010… </li></ul><ul><li>… or your company works with the public sector, which is increasingly demanding more eco friendly solutions in ITTs… </li></ul><ul><li>… simply want to do your part to positively influence climate change… </li></ul>… you should change to EcoDisc. If you…
Contact Ray Wheeler Sales Director - Software Logistics Direct Phone +44 (0) 1494 455587 Mobile +44 (0) 7717 435289 Fax +44 (0) 1494 455556 [email_address] www.softwarelogistics.com Your local EcoDisc partner