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Project steering committee
1. Project Steering Committee
Customer Care
Closing the gap
About Moan Srae
Vision, Mission and Core Value
How we work?
We work as partner
Work Efficiency
Direct Impact
October, 4th 2017
What we cover today.
Good service
Ensure for the sustainability
2. 2
We go with confidenceWe go together
Mission
MoanSrae enterprise will become the customer-
oriented and impact-driven backyard chicken trader in
South East Asia.
Vision
MoanSrae enterprise will become the leading
backyard chicken trader in South East Asia. សច្ចៈភាព
ទំនួលខុសត្រូវ
សាមគ្គីភាព
ភាពសសាម ោះត្រង់
សោរពសពលសវលា
សនសំសំចច្
ស ើងបសងកើរនូវ ការស ឿជាក់
3. 3
Cooperate Service
• Enrich local villagers to improve local backyard chicken raising skill and techniques
• Sustain a good market through connecting farmer’s backyard chicken to urban
consumers.
• Collecting the chicken from household in timely manner
• Encourage farmers to build a standard chicken house
• Provide technical training and support to contract farmers
• Close monitor and follow up in daily practices esp disease issue & hygiene
implementation
• Provide a good facilitation between farmers and relevant stakeholders (breeders, local
vet and chicken house constructors)
4. 4
Effective Design
We work as a partner
Sustain a good market through
connecting farmer’s backyard chicken to
urban consumers.
Demand/Marketing
Provide a good facilitation between
farmers and relevant stakeholders
(breeders, local vet and chicken
house constructors)
Partner/Technical
Support
Farmer are mainly accountable
on supply chain
Supply Chain
5. 5
Work Efficiencyit’s about creating the tools so people take action
• No price fluctuation
• Harvest schedule
• Ensure economic dependency
Market Sustainable
• Perceived safeguard in raising chicken
Customer Satisfaction
• Number of chicken raising will be
dramatically going up
Production Increasing
• Chicken raising risky is minimized
according to program activities
• Raising chicken turn to be main income
generation in rural family
Producer Satisfaction
6. 6
Customer CareIt is so called filling the gap activities
Technical and service support
Filling gap
Improving in reporting disease outbreak
& regulation
Enhance profitability
Accountability and responsibility in
chicken trading (weighting, pricing)
Fair trading
01
02
03
04
Everyone deserve what they paid for.
Quality control mechanism
Working to fulfill demand of chicken
backyard usage
Stabilize the market
Contribute to women empowerment
(eg.. Compliment with reproductive
work)
Women Empowerment
04
05
06
08
7. 7
Good Service
Continue support from farmers
& all stakeholders
Hygiene-oriented and quantity
represented
The increase of farmers in
standard chicken raising esp
number of chicken
The involvement of relevant
authority esp village chief & vet
officer in raising technical care
& awareness
8. 8
We come with
Financial Support: commission scheme offers
Pricing: 16,000Riels
Crisis maintain: Support 50% of chick’s cost
when more than 70% lose
Enrich local villagers to improve local backyard chicken raising skill and techniques
Sustain a good market through connecting farmer’s backyard chicken to urban consumers.
Collecting the chicken from household in timely manner
Encourage farmers to build a standard chicken house
Provide technical training and support to contract farmers
Close monitor and follow up in daily practices esp disease issue & hygiene implementation
Provide a good facilitation between farmers and relevant stakeholders (breeders, local vet and chicken house constructors)
1. Create a stable market for backyard chicken and free consulting service regarding successful chicken raising technique
2. Within technical advice, project activities will help eliminate the risk of chicken decease and fluctuation of market price through middleman
2. Effective communication and relationship with outsider
3. Create favorable opportunities to transform farmer’s practices from traditional to standard one in order to ensure their chicken raising is good yielding.
3. Farmers have knowledge both theory and practices
3. Work to ensure full participation and stay on attention in chicken raising
Number of chicken raising will be dramatically going up
Backyard chicken market is not fluctuated through current middleman
Local farmers could manage harvesting schedule well
Perceived safeguard in raising chicken
Chicken raising risky is minimized according to program activities
Raising chicken turn to be main income generation in rural family
Ensure economic dependency
Improving income and nutrition through community empowerment
Improve community economic
It is so called “filling the gap project”
Quality control mechanism
Better relation and communities with existing stakeholder (local breeders and vet etc)
Chicken raising standard awareness
Improving in reporting disease outbreak & regulation
Accountability and responsibility in chicken trading (weighting, pricing)
Technical chicken raising awareness (scheduled & requested)
Working to fulfill demand of chicken backyard usage
Contribute to women empowerment (eg. Compliment with reproductive work)
Technical skill, unstable price and market channel
The increase of farmers in standard chicken raising esp number of chicken
The involvement of relevant authority esp village chief & vet officer in raising technical care & awareness
Continue support from farmers & all stakeholders
Hygiene-oriented and quantity represented