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Website Presentation

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Short Version of 1 day seminar about building a website!

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Website Presentation

  1. 1. WelcomeCurrent & Future Website Owners<br />The World Wide Web<br />& <br />Your Real Estate <br />
  2. 2. Introduction<br />
  3. 3. Who Am I?<br /> Jason J. Culbertson<br /> Owner<br /> Web Designer Since 2000<br /> The Culbertson Organization, LLC<br /> Serving Small Businesses Since 2000<br /> Small Business Services<br />Who Are We?<br />
  4. 4. Where we operate?<br />Paola, KS<br />Home Based<br />What We Do?<br />Custom Built Web Design<br />Brand Management<br />Marketing<br />Logo Creation <br />Graphic & Multimedia Design<br />SEO (Search Engine Optimization)<br />Business Coaching<br />And Much More…<br />
  5. 5. Who we provide services to?<br />Small Businesses<br />Entrepreneurs<br />Why them?<br />Entrepreneurs & Small Business<br />Need our help the most and yours too!<br />
  6. 6. Website Functions<br />
  7. 7. What to do with a website?<br />Business Presence<br />Marketing<br />Branding<br />Credibility<br />24/7/365 Company Informational Source<br />Evoke Emotion<br />WWW…<br />
  8. 8. Website Marketing?<br />Marketing… According to the AMA<br />American Marketing Association states…<br />Marketing:   <br />“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”<br />
  9. 9. Brand Management on you site!<br />
  10. 10. What to do with a website?<br />Business Presence<br />Marketing<br />Branding<br />Credibility<br />24/7/365 Company Informational Source<br />Evoke Emotion<br />WWW…<br />
  11. 11. Website Layout<br />
  12. 12. Keys to a great layout!<br />Color<br />Appeal to YOUR client base<br />Compare to your competitor<br />Uniqueness<br />Emotions<br />Template vs. Custom<br />Good Graphics<br />Branding<br />
  13. 13. Website Pages<br />
  14. 14. Website Pages, the Ins & Outs!<br />The Fabulous Five Foundations<br />What else should I include?<br />Who are you affiliated with?<br />Specialty pages to consider!<br />What to leave out!<br />And the Why?<br />
  15. 15. The Fabulous Five Foundations?<br />The five pages not to leave out:<br />Home<br />About <br />Services<br />Affiliations<br />Contact<br />
  16. 16. What else should I include?<br /><ul><li>Under About Company
  17. 17. Philosophy
  18. 18. Goals
  19. 19. Company News
  20. 20. Staff
  21. 21. Owner/Founder
  22. 22. Under Services
  23. 23. Accounting
  24. 24. Bookkeeping
  25. 25. Month End
  26. 26. Understanding Reports</li></li></ul><li>Who are you Affiliated with?<br />NSA<br />PAAK <br />AICPA <br />QUICKBOOKS PROADVISOR<br />NSTP<br />FPA<br />
  27. 27. Specialty pages to consider<br /><ul><li>Payroll
  28. 28. QuickBooks Certified
  29. 29. Tax Preparation
  30. 30. Incorporating
  31. 31. Personal Services
  32. 32. IRS Links
  33. 33. Ideal Client Page
  34. 34. Auditing
  35. 35. Q&A’s Page</li></li></ul><li>Any pages to leave out<br /><ul><li>Family Page
  36. 36. Office Views
  37. 37. Personal Pages
  38. 38. Other Business Ventures</li></li></ul><li>Website Content<br />
  39. 39. Key Factors in Website Content!<br />Thoroughness<br />More = Better<br />Writing Articles<br />Be the Industry Leader<br />Q & A’s Page<br />Client Talk<br />Emotions<br />Brand<br />Confidentiality<br />
  40. 40. SEO <br />
  41. 41. Search Engine Optimization!<br />What is it?<br />Effectiveness?<br />Submitting to Search Engines<br />Keywords<br />Target Audience<br />Articles<br />Blogging<br />Branding<br />
  42. 42. Social Networking <br />
  43. 43. Social Networking!<br />What is it?<br />Where you can do it?<br />Who to network with?<br />When can you social network?<br />How it can help?<br />Link to your site from Social sites!<br />Keep the branding going!<br />FREE is the Key!<br />
  44. 44. FREE is the Key!<br />Facebook<br />MySpace<br />LinkedIn<br />Ryze<br />Twitter<br />Plaxo<br />Xing<br />Xanga<br />Naymz<br />Xing<br />Konnects<br />Squidoo<br />Ecademy<br />Ojeez<br />Digg<br />BizNik<br />Hub Pages<br />And more…<br />
  45. 45. Website Analytics<br />
  46. 46. Website Analytics!<br />Hits vs. Unique Hits<br />Location, Location, Location<br />Target Audience<br />Keyword Tracking<br />Cost of Marketing<br />Location on the Search Engine<br />Evaluation Tips<br />
  47. 47. Evaluation Tips!<br />Look at the data.<br />Check the keywords<br />WWYCS <br />(What Would Your Customer Search)<br />
  48. 48. Cost Analysis<br />
  49. 49. Cost Analysis!<br />Average Cost!<br />How to evaluate it?<br />Interview a few Website Designers!<br />Research on your own!<br />Take Emotions out of the Equation!<br />
  50. 50. Website Time Frames<br />
  51. 51. Thank You!<br />Questions<br />& <br />Answers<br />The Culbertson Organization, LLC<br />PO Box 233<br />913.538.7549<br />www.theculbertsonorganizationllc.com<br />

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