1. Harnessing the Power of Mobile Location
Your customers live in the
real world and that’s a
good thing.
Digital Factory’s micro-fencing™ delivers
real value to customers wherever they
are. A brand’s communication becomes
MORE relevant, within the overlap of a
customer’s location, preferences, and
mission of the brand.
Where
they are
What they
want
Brand
value
Engagement
Engage customers
with real-time,
location-relevant
content
LEVERAGE your brand’s
loyal and existing app
user base. Create areas of
engagement for users via
places where you want to
add value.
Physical Traffic
Drive physical traffic
and urgency with
compelling, real-time
offers
Our Mobile Marketing
Platform delivers real-time
content to your customers,
bringing them home to
you, WHEN and WHERE
you need it most.
Loyalty
Extend loyalty and
stickiness to increase
purchase frequency,
basket size, and
lifetime value
CONNECT to consumers
with one-to-one
notifications that
are timely and relevant.
Add value to users’ lives
that creates meaning and
memorable experiences.
App Opens
Add value and drive
reuse of existing Apps
with the seamless
integration of micro-
fencing™
COLLECT and SHARE
real-time campaign
data from engagement,
app opens, shopping
behaviors, and more.
Our technology creates hyper-accurate micro-fences
that can pinpoint shoppers down to a street corner.
Not just geo-fencing,
Micro-fencing™

2. www.dgtl-factory.com | accounts@dgtl-factory.com | 773.809.4344 | @dgtlfactory | All rights reserved. @2016
Here’s how it works:
1. 2. 3. 4. 5.
Seamless Integration Campaign Creation Notification Delivery Relevant Content Data Reported
We integrate our
technology into your
brand’s mobile app
We work with you to define and
build micro-fences™ that target your
audience with relevant content and
offers
A notification is
delivered from
your brand when a
consumer enters a
defined micro-fence™
Campaign content is
delivered when the
consumer opens the
notification
Data is captured and reported in real-
time with tools to help your brand
understand performance, engagement,
and much more
We help brands
create a real sense of
belonging for their
users everywhere
they go
We can help clients overcome mobile challenges
Location Confusion Low Engagement Levels Inconsistent App Use
of location targeted
mobile ads are off by
more than half a mile
Accurate location can boost mobile conversion
by more then 200%.
Digital Factory’s micro-fencing platform is accurate
and relevant down to a street corner.
Customers want more relevant, location-aware
messaging.
Digital Factory’s hyper-accurate, relevant content
delivers click-through rates of 30%.
App usage now accounts for 90% of mobile use.
Digital Factory’s platform helps a brand’s consumers
open and use a brand’s app, keeping it from being
deleted.
click-through rate for
generic push notifications
of apps that are
downloaded are only
opened once54% 2% 20%
Micro-fencing™,
Beacons, and more...
Mobile Content and
Redemption
Real Time Data and
Analytics
Inside or outside, Digital Factory
can help define hyper-accurate
areas for engagement
Enable delivery of mobile
coupons and offers with universal
scannability and POS redemption
Collect real-time, mobile performance
data, as well as insights into foot
traffic, mobile actions, and behaviors,
through a Client Dashboard
Our technology solutions