1. Week 35
Treatment – Music Video
Artist/Song Title Northern Noise Black Hearted Deal
Name Mason Pegler
Permissions needed/action
None
Genre and pace
Indie-rock
Fast
Synopsis (Lyrics)
So you live your life in fear
Of next whose coming to see ya
It’s all dodgy deals and fast mobeles in this game
See there’s no such thing as a favour once somebody lends a hand
You try to amend the real hatred and you pretend life’s just going fine
So you’re going to a place created in your mind
Where you write your secrets that are sure to be lined
With more hidden lies in this whirlwind romance
Dodgy Deals and Fast Mobeles
CHORUS^^^^^
But you always seem to be on the run And you forget what
it’s like to be a bastard’s son So are you better on your own
While you’re wasting money in the red light zone
As a result you’re a waste of time and theft ain’t clever and theft ain’t fine
And you can’t live a champagne lifestyle on a lemonade wage
CHORUS
So you live your life in fear
Of next whose coming to see ya
It’s all dodgy deals and fast mobeles in this game
See the thing is no one will remember you as every story fades in time
Even in the back streets of our broken hearted lives.
CHORUS

2. Week 35
Final Synopsis (idea)
Our video will be a mixture of narrative and performance. The
narrative is about a person dealing with a drug addiction which
links to the lyrics of the song. The person portraying the drug
addict will be wearing a V for vendetta mask to add mystery and
suspense to the video. The performance will be shots of live
performance at gigs and practice.
Influences
Arctic Monkeys
Miles Kane
The Rascals
The Fratellis
The Libertines
The Last Shadow Puppets
Jamie T
Story and Structure
There is no real story but a sub plot of someone’s life gradually
getting worse due to the hard use of drugs i.e. owing people
money, drug addiction. The video will switch between narrative
and live performance.
Video Type (Kaplan/Goodwin)
Socially conscious
Nihilist
Close ups for demands of record labels, idolise the band
Relationship between video and lyrics

3. Week 35
Generic Conventions
Fast paced
Lip synching
Performance elements
Band featuring in the video
Characters/Stereotypes
Band members
Drug addict
Settings/Locations
College
Recording studio
Public area near other group members Calum
Practice room
Live venue
Park
Props/Costumes
V for Vendetta mask
Guitars
Drum kit
Cigarette
Lighter
Cigarette filters
Empty bottle of beer
Cameras
Lights
Microphones
Amps

4. Week 35
Cinematography / Lighting
Natural light
Red background lighting
White strobes
Editing and Effects
Slow motion
Fast forward
Black and White
Target Audience/Uses and Gratifications/Points of Identification
The target audience for the band are people who are at a similar
age to the band members 16-20s who share the same music taste
and share the same passion for music and are fond of Indie-rock.
The video is about the disadvantages of the strong use of drugs
and this is educational in a way because it gives drugs a bad
image. It focuses on more personal consequences rather than the
law.