This document discusses why businesses and social media users should publish content on holidays and observance days. Some key reasons include that holidays generate emotional responses and engagement from audiences. Themed posts and events around holidays are suggested as ways to interact with followers. Utilizing relevant hashtags on days like International Moment of Laughter Day can help attract new audiences interested in those topics. While some holidays are somber, the document advises even those days provide engagement opportunities through meaningful posts.

1. Why to Publish on Holidays
& Observance Days? (2021)

2. Why to Publish on Holidays & Observance Days? (2021)
There are over 900 holidays and observances worldwide such as May Day, Guru
Purnima Day, Independence Day, and Republic Day.
There are also many International silly, interesting, and heart-felt days such as
International Dog Biscuit Appreciation Day, World Water Day, International
Mother Earth Day, World Television Day, and International Goof Off Day.

3. Well, posting on holidays and observance days is a great way to gain an
emotional response and generate a lot of shares and engagement.
Although time-specific, you will be able to stay connected and engaging on
these days.
Why to Publish on Holidays & Observance Days? (2021)

4. Holidays and observance days are a perfect time to have themed posts and
events. You can invite followers to watch a video, participate in a holiday-
related survey, or to watch a live show with you. The options to engage with
your audience are endless.
Themed Posts and Events

5. Themed Posts and Events
For example, on Valentine’s Day, you can host a life about what a perfect date
is for your followers and respond to each comment verbally. This type of
interaction builds a lasting connection.

6. Holiday Specials
For businesses, observance days and holidays are a great time to have specials
as well. You can run a sale or special offer on the theme of the holiday. For
example, if you own a bakery, during International Picnic Day you can run a
sales post to buy one get one free sliced bread.

7. Just be sure to not post anything over the top for the little more somber
observance days such as Independence Day. This is because some still hold
this day as a day of sorrow to remember the events of the partition.
Holiday Specials

8. These holidays and observance days are perfect for hashtags. For example, on
International Moment of Laughter Day, you could use the hashtags:
#knockknockjokefan, #ilovetolaugh, or #madeyoulaugh.
There are several thousand followers for these tags, so utilizing them would
get more attention to your posts by fans of these hashtags.
Pro Tip – Pull Out the #Hashtags!

9. We have all been on Instagram and viewed posts with a ton of tags and this is
the reason.
It helps to funnel more readers, fans, followers to your posts, as they are
looking for posts with these hashtags.
So, when you use them too, you will get additional traffic you would not have
otherwise.
Pro Tip – Pull Out the #Hashtags!

10. We have all been on Instagram and viewed posts with a ton of tags and this is
the reason.
It helps to funnel more readers, fans, followers to your posts, as they are
looking for posts with these hashtags.
So, when you use them too, you will get additional traffic you would not have
otherwise.
Pro Tip – Pull Out the #Hashtags!

11. With a little planning and organizing, you too can utilize the holidays and
observance days to connect with your audience and even potentially gain
more followers.
Social media is already a wonderful platform for reaching out so, when you add
in an emotional connection with meaningful engagement, you can’t go wrong.
Pro Tip – Pull Out the #Hashtags!

12. Of course, not every observance is a happy one, but even those days you don’t
want to miss an opportunity to engage with your followers in some way.
It may be a simple post, a meaningful image, or a heartfelt video.
Either way, it will generate an emotional response and likely get shares.
Read the full blog at https://mycontenttap.com/why-to-publish-on-holidays-
and-observance-days/
Pro Tip – Pull Out the #Hashtags!