On-page SEO Techniques SEO plays a vital role in driving traffic to the website. It can be inherited into two major techniques i.e., onpage optimization, offpage optimization

2. SEO plays a vital role in driving traffic to the website. It can
be inherited into two major techniques. They are
1. on-page optimization
2. off-page optimization

4. Page Titles
First and foremost on-page SEO factor is page
title. The page title must be descriptive, unique
and it should include rich keywords.

5. Meta Tags
Meta tags includes description, keywords and
so on. These are used to provide the
information to make users understand about
the website. It can control the crawling and
indexing of search engines. Description and
keywords should be relevant and it must consist
of high density keywords.

6. Robots.txt
Use a text file robots.txt to instruct search
engines on how to crawl and index pages.

7. Canonicalization
Its a most important part to develop an
optimized website. Its used to inform the
correct URL of the website to search engines.

8. URL Structure
URL structure of a website is the most notable
part of SEO. URL of a website must be search
engine friendly i.e., shortest URLs with
targeted keywords.

9. Heading Tags
Heading tags (h1, h2,..,h6) are used to
differentiate important content and heading from
the rest.
High priority keywords must be added in H1 tag
and others as follows.

10. Keyword rich contents
Relevant content inclusion throughout the
website is the essential part of on-page SEO.
Included keywords must have high density and it
should not be excessive. Unique content will be
preferred by all search engines.

11. Image Optimisation
Image optimization includes image quality,
file size, file format, relevant images, alt tags,
image title and so on.
Refer for more about image optimization: http://www.slideshare.net/Svasamsoft/image-
optimization-techniques-tips

12. Sociability
Encourage readers to share website content by
adding social media buttons. Also it will help to
get better rankings in search engines.

13. Summary
Optimizing any one will not give much difference
in search results. A developer must consider all
these techniques together to get better crawling
and indexing in search engines.
Source: Moz, google support, mattcutts, onlineincometeacher, searchengineland