Marketing management
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Michael porter 5 forces model, Pestel model, Swot analysis of banking sector (Kotak Mahindra Bank)
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Marketing management
- 1. MARKETING MANAGEMENT GROUP-9 SHIKHA SINGH-49 SHIKSHA KHAMESRA-50 SHUBHAM BANSAL-51 YATIN SOPTE-52 SOUMEN SAHA-53 SUTAPA NANDY-54
- 2. MICHAEL PORTER 5 FORCES MODEL THREAT OF NEW ENTRANTS POWER OF SUPPLIERS Attractive offers POWERS OF BUYERS merge with Providing crop loans
- 3. MICHAEL PORTER 5 FORCES MODEL AVAILABILITY OF SUBSTITUTES COMPETITIVE RIVALRY Real time processing of loan Financial/Non- financial lenders
- 4. PESTEL MODEL Focus on regulation of government Budget and Budget measure FDI limit Agricultural credit Political Factors Monetary policy Increase in GDP Economic Factors Population Change in lifestyle Traditional mahajan pratha Social Factors Literacy rate
- 5. PESTEL MODEL Changes in banking regulation Legal Factors Mobile banking ATM Biometrics Samsung pay Online banking Technologi- cal Factors Green banking Pro-active More than eco-friendly Environm- ental Factors
- 6. SWOT ANALYSIS • Innovative financial products of diverse categories • Comprehensive Cash Management System • Trade and Forex Service • Has over 40,000 employees • Customer account base of over 8 million • Low publicity and marketing as compared to other premium banks in the urban areas • New entrance in banking sector. • Rate of interest (FD) is comparatively low than other private banks.
- 7. SWOT ANALYSIS • Increase in Industry banking • International banking & NRI Banking • By 2050 ‘E7’ could have domestic banking assets and profits that exceeding the G7 by around 50% • Growing SME sector leading to greater demand of credit facilities • Highly competitive environment • Economic slowdown • Stringent Banking Norms • Proportion of NPA. This also may lead to Mergers & acquisitions, which itself would be loss of capital to entire system • Competition from new players.
- 8. Sources Swot Analysis: 1) http://www.kotak.com/our-businesses.html 2) https://www.kotak.com/kotaknri/SME-CurrentAccount/cash_management_services.html 3) https://www.kotak.com/kotaknri/SME-CurrentAccount/trade_forex.html 4) As per annual report of KMB FY _2017 5) As per annual report of KMB FY _2017 6) http://www.kotak.com/interest-rates.html 7) https://www.ibef.org/industry/banking-presentation 8) http://www.kotak.com/nri-banking.html 9) http://www.pwc.in/press-releases/india-third-largest-domestic-banking-sector-by-2050.html 10) http://www.kotak.com/sme-banking.html 11) http://www.indiainfoline.com/article/news/competition-in-the-banking-sector-opportunities-and-challenges- 5927963811_1.html 12) http://www.thehindu.com/business/Economy/indias-economic-growth-may-slow-down-says- imf/article18415334.ece 13) http://www.business-standard.com/article/finance/banks-seek-stringent-norms-for-defaulters- 114062400855_1.html 14)http://ir.kotak.com/downloads/pdf/merger_of_ing_vysya_bank_with_kotak_mahindra_bank.pdf Pestel Model: IBEF, Current world environment vol. 10(3),1029-1038(2015) Rbi.org.in Heritage.org http://pestleanalysis.com/pestle-analysis-for-banking-industry/ Porter Model: https://sites.google.com/site/bankingindustryandtheinternet/home/5-forces