CBN Transformation Challenges

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This presentation was given at a workshop on Digital Transformation on some of the prosaic challenges hindering digital transformation.

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  • Is this about what’s comfortable for the public sector rather than what’s best for the partnership?
  • CBN Transformation Challenges

    1. 1. Some challenges In 3 graphs & an observation
    2. 2. The observation Who engages & why? These influence operators’ engagement strategies • Managing a migration needs a focus on premium services to early adopters – “bandwidth sells” • Customer acquisition needs a wider appeal and engagement to achieve break-even quicker Understanding market motivation directs any successful intervention Broadband more than most! Network operators have different market motivations & strategies • Customer acquisition? • Premium offering? • Managing migration of existing customers? Benoit Felton
    3. 3. Who buys when Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% This is where speed sells This is where services & engagement are needed Diffusion of ideas Cumulative demand Reaching off-liners requires transformed public services
    4. 4. Reach Richness Richness or Reach? Evans & Wurster
    5. 5. Reach Richness Richness or Reach? Corporate Services ADSL VDSL Campus Networks Metro Networks Evans & Wurster SME Closing the gap • Means the most to small & medium businesses • Requires movement from both submarkets
    6. 6. Commercial Value Economic Value Private Venture Ventures without Merit! Loan Guarantee Public Loan Scheme Grant Funding Government Utility The right State Aid?
    7. 7. Lightnessoftouch Digital Isolation Limitoftraditionalinvestmentcase The right distortion?
    8. 8. Bringing it together • We have two sub-markets • Their threshold for Digital Isolation will be different • Their commercial needs to reach further will be different • Their appetite to engage will be different A successful intervention will draw on both ends of the market in ways that are natural to each.
    9. 9. Thank you! Adrian Wooster a.wooster@broadband.coop 07788 167776

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