(1) Dharti is a proposed integrated social network, marketplace and educational platform for farmers in India to address issues like post-harvest losses, lack of market and environmental information, and fragmented supply chains. (2) The platform will allow farmers to network, collaborate on resources, access weather forecasts and training, and connect to an online marketplace for seeds and supplies. It will provide localized price data to help farmers set prices. (3) The business is proposed to launch in three phases, starting with the online platform in Punjab and Maharashtra, then adding in-person services and expanding reach nationwide in phase three, along with manufacturing and research facilities. Revenue will come from ads, events, commissions, and

1. DHARTI
SUSMIT SINGH- CSBS(1st year)
PROJUKTA MANDAL- CSBS (1st year)
GURSEHAJ SINGH KHURANA-CSBS (1st year)
1Date: 15/12/2020
BUSINESS PLAN
Integrated Social Network, Marketplace and
Educational platform for farmers in India
Visit company’s official website
www.Dharti.website2.me

2. 12/17/2020 DHARTI 2
Market Pain
 Upwards of ₹1 Lakh Crore lost in Pre/Post Harvest
losses
 60% population involved in Agriculture, but
contribution to GDP only 16%.
 Lack of market information, lack of intra and inter
communal communication, lack of collaboration
among farmers.
 Farmers unknowingly degrade environment due
to their ignorance regarding sustainable practices.
For more info click

3. 33
Technology/ Process Solutions
(1)
(2) (3)
(4) (5) (6)
(7)
(8)
(4) One tip a day
(5) Accurate short-term
weather info and
approximate long-term
climate projections displayed
on app.
(6)(6) Crop list
recommendation based
upon geographical data,
market demands, seasons
and budget will be provided.
WEATHER REPORT
(1) Farmers can Network, collaborate(both capital and resources)
and communicate inside and outside their communities.
(3)(3) Videos and both free and paid farming training sessions
and seminars will be uploaded and maintained on the platform.
(8) Online marketplace will be
setup where farmers will be
empowered to buy seeds and
raw materials from any part of
the country and it’ll be
delivered to their door step.
Farmers will now have option
to advertise their products and
connect with companies online
to supply them.
Accurate national and local
average market price list will be
shared.
(9) The Company will begin buying goods directly from
farmers at sustainable prices and company shall also start
maintaining stock buffer at third phase.
R & D units will be established where better farming
techniques, seeds etc. will be researched and training youth
into modern farming techniques
Manufacturing plants will be setup that’ll provide raw
materials at competitively lowered prices to increase
affordability and enhance market penetration.
(9)
(7) Sellers and logistic companies will be able to display
ads and contact farming communities and individual
farmers. Farmers will be able to get a ranked list (most
used to least used) of agricultural products
Our company will be launched in three
phases  (Phase 1) (Phase2) (Phase3)

4. 12/17/2020 DHARTI 4
Value proposition
 Restricted Market Access
–Higher Raw material cost
–Undervalued Harvest
–Lack of Market Understanding
 Fragmented Land Holdings
– Lower turnover amongst small farms.
– Supply Chain Bottlenecks prevalent.
– Disconnect amongst farmers themselves.
DHARTI solves this by providing a platform for:
1. Door to Door pickup and delivery
• Sellbuy Nationwide
2. Capital pooling
• Afford better equipment
3. Provision of Market insights
• Set their prices acc. To demand.
Most importantly:
Connecting Communities

5. 12/17/2020 DHARTI 5
CHANNELS (MARKETING)
Phase 1
• Reach our
customers through
online and app
platform
• Marketing will
mainly be through
radio, social media,
newspaper and
television ads in
targeted regions.
Phase 3
• Method of reach
will still be online,
in person and by
providing farming
training.
• Along with previous
streams, an all India
marketing campaign
will be launched
including fests,
events and teaming
up with local
organizations.
Phase 2
• Reach our
customers both
online and in
person while
delivering services
such as soil testing.
• Marketing in this
stage will be
through
promotions,
complementary
seminars along with
previous streams.

6. 12/17/2020 DHARTI 6
Market
 Every farmer in the country, either literate or not
falls into the umbrella.
 But for Phase 1, DHARTI will penetrate into Punjab
and Maharashtra(due to their higher internet
penetration)
 Since the services we provide are going to be
mostly passive in Phase 1, we can keep up with the
demand and thus scale our business accordingly.
 In the later stages, the revenue from the first stages
will help to scale the business as well.
60% X 15% = 100 million+
% of population involved
in agriculture % of farmers
using internet
Potential
customers

7. 12/17/2020 DHARTI 7
7
REVENUE MODEL
• Personalized ads based on
geographical and personal data
collected though our online platform
• Total Revenue = Rs 21.25 lakhs
• Organized fests and
events.
• Direct sales and
company services.
(Storage, Outlets and
Logistics)
• Paid educational content on platform.
• Commissioned direct sales through
market place established on our
platform.
• Selling INSIGHTS of data retained and
collected through the online platform.
Phase 1
Estimated users – 500,000
Phase 2
Estimated users – 1,500,000
Phase 3
Estimated users – 10,000,000

8. 12/17/2020 DHARTI 8
8
COMPETITORS
 Some isolated, unorganized and non profit companies are
working on parts and segments of our idea, but none of them
are established.
 We are pioneering the services and insights that we offer.
 Since we’ll provide all the services and insights at one place
with local language text and speech support, while offering a
highly customizable experience, there’s really no better choice
than us.
 Since this will be initially an online platform, no significant
monetary barriers will be there for market entry.

9. 12/17/2020 DHARTI 9
BUDGET BREAKUP
Phase 1
(From Investment)
Time period- 2 years
• Development, Deployment
and testing of online
platform (along with legal
fees)- ₹ 45 lakhs
• Initial marketing campaign -
₹ 40 lakhs
• Revenue- Rs 40 lakhs +
Funding capital
Phase 3
(Self Generated , Costs
undeterminable)
Time period- 5 years
Since all costs of third phase
are undeterminable, so some
key operations are listed:
• Platform Modification
• Setting up of R&D and
Manufacturing units and
retail outlets.
• Organizing Fests and
Events
Phase 2
(Self Generated)
Time period- 3 years
• Free and paid Content
Creation – upwards of ₹10
Crore
• Setting up of online
marketplace - ₹ 14 Cr
(10% of annual revenue)
• Total Revenue- Rs 140 Crore

10. Current Development Status of Innovation
12/17/2020 DHARTI 10
 First version of Dharti website has
been published at
http://dharti.website2.me and
detailed business plan, graphical
illustrations of our platform have been
uploaded. Blue prints of phase 1
applications are also ready.
 Still 3 months of time will be required
for the first prototype to be deployed
and tested.
 Objective of releasing a prototype
with at least phase 1 functionalities is
to develop a customer base and an
initial grip over the market.
These are some snaps of our website
Visit company’s official website
www.dharti.website2.me/
(From the home page)
You may view our detailed business plan
under the menu of the same