Social Media Content Ideas for the COVID-19 crisis | Restaurant & Hotel brands

1. Social Media Content Ideas for the
COVID-19 crisis
Restaurant & Hotel brands

2. Idea A: Sanitising and cleaning video
Idea B: Credit to the UAE community working on ground during the crisis
Idea C: Motivational posts
Idea D: Distancing the logo
Idea E: Throwback video
Idea F: UGC’s
Idea G: Fun trivia about both brands
Ideas

3. Idea A: Cleaning and Sanitising video
At The Selfish Bull, we are committed to providing a healthy
and welcoming environment for all guests. We are taking
stringent measures to maintain the highest standards of
hygiene at all times.

4. Idea B: Credit to the UAE community working on ground
during the crisis

5. Idea C: Motivational posts
This set of motivational posts will have phrases that is derived from both the brands like ‘Stay strong’ and
‘Get cracking with family’ using elements of the brand like the Hammers etc.

6. Idea D: Videos of the Logo splitting
These are challenging times and we are mindful about the way we communicate. Our effort is to create awareness
with creative storytelling using digital cues on social media and reinforce the importance of social distancing in these times.

7. Idea E: Throwback video
Throwback videos like the ones from Crabby Night showcases the brand and increases
the engagement of the audience

8. Idea F: UGC’s
Caption:
Who is looking forward to visiting us?
Credits: @isabelle.sakaian

9. Idea F: UGC’s
Caption: Good food and good times with
your loved ones! What more can you ask
for?
Credits: @mr_dubai_2020

10. Idea F: UGC’s
Caption: We look forward to welcoming you back soon!
Meanwhile wishing you happy days ahead.
Credits: @thedesertcullinan

11. Idea G: Fun trivia about both brands
The idea of these series of posts to engage the audience asking trivia questions about the brands.
Questions can range from when the restaurants started to questions like What is The Selfish Bull famous for?