Mercedes-Benz of Westwood wanted to develop an automated thank you card program that provided personalized and relevant information to potential customers (1). They wanted cards to include details like the salesperson, manager photo, offers for the car of interest, and be mailed within a day (2). Integrato's solution automatically processes customer profile data daily and merges it with templates to dynamically create unique cards for each customer mentioning their interests (3).

1. Integrato - Case Studies
Sample Solution 1
Automated Thank You Cards
Problem: Mercedes-Benz of Westwood wanted to develop a best-in-class prospect appreciation program that would automatically generate an individualized thank you
card for each potential car buyer that stopped into the dealership in person or visited their website.
The technology to print personalized thank you cards with the customer’s name and address has been available for years, but Mercedes-Benz of Westwood wanted to
take their program to the next level by providing follow-up mailings that were both personalized AND relevant to the customer’s planned purchase. Specifically, they
wanted to include a photo and contact information of the sales person that assisted them on their visit, a photo of the sales manager, a special offer or promotion
coupon, and a photo of the exact make and model of the car they are interested in buying.
In addition to containing personalized information and images, the cards must be printed and mailed to customer the very next day, while the visit to the dealership or
website is still fresh in the buyer’s mind. This meant the solution must allow for production of any number of cards on a daily basis, not batch printing weeks, or even a
month later, like many dealers do.
Objective: To provide amazing customer service through automated thank you cards
that address each potential car buyers’ specific interests and needs.
Solution: Integrato’s autograted solution was implemented to facilitate the automation
of the program. Every evening, Mercedes-Benz of Westwood transmits buyer profile
data to the Integrato Campaign Control Center. Integrato’s solution automatically
processes the data, and merges it with the direct mail resources (print templates,
images, graphics and text) stored in the system, to dynamically create and print a
unique post card for each car buyer based on their individual profile and purchase
plans.
The system provides both the flexibility and dynamic processing capabilities needed to produce the cards with no manual data input or system manipulation. All possible combinations
of car models, sales people and coupons are automatically and dynamically selected and compiled to create each personalized thank you card. The system is also capable of
selecting photos of the exact color of the car the buyer is interested in buying. A super efficient process supported by a U.S patent, ensures that Mercedes-Benz of Westwood’s
postcards are produced and in the mail system the very next day.
Bonus: This client was particularly pleased with the relevancy added to the program. Autogration is scaleable in its ability to drop one or one million pieces with no adjustment in
effort, cost or efficiency, allowing for communication in real time versus the limitations of batching their communications as they had done in the past.
http://www.integrato.com/caseStudies.html11/1/2007 9:17:45 AM