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By Gibson Tang Azukisoft Pte Ltd
<ul><li>Tech Guru at Azukisoft Pte Ltd </li></ul><ul><li>We do </li></ul><ul><ul><li>Advergames </li></ul></ul><ul><ul><li...
<ul><li>Permanently carried </li></ul><ul><li>Always on (unless battery goes dead) </li></ul><ul><li>Build in payment mech...
<ul><li>SMS campaigns </li></ul><ul><li>MMS </li></ul><ul><li>In game mobile marketing (We do this) </li></ul><ul><li>Loca...
<ul><li>Case Study : Dunkin Donuts </li></ul><ul><li>Mobile Medium : SMS </li></ul><ul><li>Methodology :  </li></ul><ul><u...
<ul><li>Case Study : BMW </li></ul><ul><li>Mobile Medium : MMS </li></ul><ul><li>Methodology :  </li></ul><ul><ul><li>BMW ...
<ul><li>Case Study : Puma and Formula 1 </li></ul><ul><li>Mobile Medium : Mobile Advergaming </li></ul><ul><li>Methodology...
<ul><li>Case Study : Japan’s Tohato Corporation </li></ul><ul><li>Mobile Medium : QR-Code and SMS </li></ul><ul><li>Let th...
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Mobile Marketing Dec2009

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A short presentation I did on using mobile technology to drive marketing in the explosive world of mobile and the measurable results achieved in terms of increased revenue and mindshare. Follow me on twitter @gibtang or drop me an email at gibson@azukisoft.com

Published in: Technology
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Mobile Marketing Dec2009

  1. 1. By Gibson Tang Azukisoft Pte Ltd
  2. 2. <ul><li>Tech Guru at Azukisoft Pte Ltd </li></ul><ul><li>We do </li></ul><ul><ul><li>Advergames </li></ul></ul><ul><ul><li>Facebook apps </li></ul></ul><ul><ul><li>Mobile apps </li></ul></ul><ul><ul><li>Mobile games www.azukisoft.com </li></ul></ul>
  3. 3. <ul><li>Permanently carried </li></ul><ul><li>Always on (unless battery goes dead) </li></ul><ul><li>Build in payment mechanism </li></ul><ul><li>1 st personal mass media </li></ul><ul><li>Available at point of creative inspiration </li></ul><ul><li>Has most accurate audience measurement </li></ul><ul><li>Captures social context of media consumption http://en.wikipedia.org/wiki/Seven_mass_media </li></ul>
  4. 4. <ul><li>SMS campaigns </li></ul><ul><li>MMS </li></ul><ul><li>In game mobile marketing (We do this) </li></ul><ul><li>Location based services </li></ul><ul><li>Augmented Reality </li></ul>
  5. 5. <ul><li>Case Study : Dunkin Donuts </li></ul><ul><li>Mobile Medium : SMS </li></ul><ul><li>Methodology : </li></ul><ul><ul><li>Send a SMS to a published number, </li></ul></ul><ul><ul><li>Consumers would get a free discount coupon </li></ul></ul><ul><ul><li>Exchangeable at local outlets </li></ul></ul><ul><li>Result : 9% increase in sales http://www.plusone.com.au/smsstudies.php </li></ul>
  6. 6. <ul><li>Case Study : BMW </li></ul><ul><li>Mobile Medium : MMS </li></ul><ul><li>Methodology : </li></ul><ul><ul><li>BMW send a MMS to customers </li></ul></ul><ul><ul><li>Shows how their cars would look like in winter with snow tires. </li></ul></ul><ul><ul><li>Customers can also customize the snow tires using a mobile application. </li></ul></ul><ul><ul><li>Customers can also call their nearest dealer </li></ul></ul><ul><li>Result : 30% increase in conversion rate http://www.mobilemarketingwatch.com/bmw-sticks-to-the-basics-nets-30-conversion-from-mms/ </li></ul>
  7. 7. <ul><li>Case Study : Puma and Formula 1 </li></ul><ul><li>Mobile Medium : Mobile Advergaming </li></ul><ul><li>Methodology : </li></ul><ul><ul><li>Play racing game on their mobile phone. </li></ul></ul><ul><ul><li>Points awarded when </li></ul></ul><ul><ul><ul><li>- players forward the game to their friends </li></ul></ul></ul><ul><ul><ul><li>- for completing the race. </li></ul></ul></ul><ul><ul><li>Points can be redeemed for Puma merchandise </li></ul></ul><ul><li>Result : Brand awareness and huge increase in sales http://www.mobiadnews.com/?p=2958 </li></ul>
  8. 8. <ul><li>Case Study : Japan’s Tohato Corporation </li></ul><ul><li>Mobile Medium : QR-Code and SMS </li></ul><ul><li>Let the video tell the entire story </li></ul><ul><li>Video Link </li></ul>
  9. 9. ANY QUESTIONS?

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