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1. PREPARED FOR :
G a n e s h S i r - I n t e r i o r D e s i g n e r
PRESENTED BY:
S u r a j W a k c h a u r e
RESEARCH AND DEVELOPMENT
2. Hello Mr. Ganesh Sir ,
We’re delighted you’ve asked us to show you how we can help Grow Your Audience
And Acquire Market Presence with our digital marketing services. Thank you for
considering Ambroasian Research And Development Services for your marketing needs.
By digital marketing strategies and implementing procedures based on the results of
extensive analysis, study of social media trends, and application of specifics unique
to your business we are confident in delivering effective results within your digital
marketing aura.
We believe our proposal provides a complete digital marketing which will culminate
in highly successful results for your business. If you have any questions, please don’t
hesitate to get in touch.
This proposal outlines precisely how we can use our proven skills and strategies to
deliver effective, growth-driven results for your business. In this document, you will
find:
1. Your requirements and goals for the brand’s digital presence.
2. Short audit of the current social media presence.
3. The proposal on how we can work together along with the next steps and pricing.
Thank you,
Ronit Pise
Founder | +91 7972615349 | ambroasianresearchandd@gmail.com | Ambroasian_r_and_d
About Us
The purpose of this digital marketing proposal is to give you a bit of information
about Ambroasian research and development and the various digital marketing services
we offer, along with information and pricing for a custom digital marketing solution
based on your needs. Based on our previous discussion, I feel like we are a good fit
for one another. I’ve spoken with my team, and they’re excited to get to work
helping you reach your marketing goals.
3. Ambroasian Research And Development is a full-service Information Technology Pune.
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Website Design & Development
• Content Marketing, Digital PR & Influential Marketing
• Lead Generation & Ad Campaigns
• LinkedIn Networking
• Ecommerce Accounts & Hotel-Holiday Booking Portal Management
Our team is based in Pune. We are a group of passionate marketers, committed
to the success of our clients. Ambroasian research and development is in the fun
business
of marketing through the various social media channels to drive web traffic,
engage an audience, run social campaigns, and contribute unique content to follower
base & Delivers proven social media marketing results. We are committed
to influencing optimal revenue growth, while exceeding our client’s expectations.
Clients
College of computer sciences
wakad
be10x Broadway educational counselling center
124 + Brand
Created
4. Social Media
Network
Followers
Facebook
@username
#Likes
instagram
@username
#Followers
SOCIAL MEDIA MARKETING
Scope of work
Building your social media presence, primarily on the popular platforms like FB,
Instagram, LinkedIn, Twitter and so on. By engaging an audience through social
media channels, our team will demonstrate the ability to generate awareness, widen
your company’s potential reach within your target market, and contribute to driving
more website traffic, which will ultimately result in top line growth.
#1 Social media goals for your brand
Based on our discovery session and the audit, we recommend focusing on either of
these measurable goals:
• Increase your engagement rates on social media platforms by X%, as part of
a broader goal to improve brand awareness.
• Increasing referral traffic by X% to your website by introducing consistency
and better posting practices.
• Increase the number of Instagram followers over the coming months.
Last
Active
Avg. # Of posts in
last few months
potential
priority
DD MM # per week
DD MM # per week
#3 Proposal & scope of work
We'd be delighted to offer our social media marketing services. Please explore
what’s usually included in our services and what can be purchased as an add-on.
5. CORE OFFERINGS
🎨Content creation & curation
We’ll be responsible for creating and populating your social media content calendar,
creating images, taking bespoke photographs & creating videos (Through outsourced
agencies), , writing captions, and curating industry-related content, Social sharing
etc.
• Agency: Submits planned content 15 days in advance.
• Client: Approves or requests revisions within one week.
• Agency: Submits required changes within 3 days.
• Client: Approves changes within 3 days.
👉Social media network selection
We’ve selected Facebook and LinkedIn as your key social media networks as we
believe they match your target audience profile.
📆Consistent posting schedule
We’ll post per week to FB & LinkedIn or whatever platforms we will finalise as per
proposal draft, using different types of content – including image+caption, GIFs, and
Stories – to build brand awareness and establish authority on your account.
🔎Brand monitoring & hashtags
Based on our research, we’ll monitor for and respond to these brand hashtags on a
daily basis to maintain brand integrity: #1, #2, #3.
🗨Engagement & community
Each day, we’ll monitor your social accounts and respond to comments. We’ll also
share content from users in your community.
✅Promotional and seasonal campaigns
We’ll create promotional campaigns for your products and/or services (Budget based
activity)
📈Analytics and reporting
Each month, we’ll send a performance report to stakeholders that details progress
on agreed KPIs. This will not only track our progress of achieving the agreed goal(s)
but also inform our strategy for the coming months.
6. SEARCH ENGINE OPTIMIZATION
Scope of work
Goals and Objectives
The client needs to attract new leads to its website and turn them into customers. Its
best chance to do so is to take advantage of free traffic from popular search engines
such as Google. A focused SEO campaign will help Client:
• Get its website more attention from interested prospects.
• Turn that new attention into paying customers.
• Gain increased visibility without risking its standing with popular search engines.
If Client does not optimize its website to perform well with search engines, it risks
drying up its pipeline of prospective customers in an increasingly competitive online
space.
Delivering Results
Here’s what our SEO experts will do to assure Client meets its goals:
• Launch a campaign to bring in a stream of new visitors to your website – If
prospects can find you at the top of their search engine results, you can turn
them into buyers. We’ll launch a campaign to Improve your rankings and drive
visitors to your site.
• Build a framework to sustain a long-term increase in website traffic – We want
your SEO investment to pay off over the long haul, so we’ll base your campaign
on ethical link-building strategies. This framework gives you a sustained increase
in traffic, largely unaffected by changes to search engine algorithms.
• Optimize your SEO campaign to convert your new traffic into customers – A SEO
campaign should produce a tangible return on your investment: new customers.
We’ll manage your campaign for 6 months (At least) after we launch it, making
continual improvements to increase the percentage of your new traffic that turn into
paying customers.
7. Recommendations
Hiring us to develop and manage a customized SEO campaign will allow Client to
meet the objectives described above. If hired, we will break our project down into
the following discrete SEO services:
• A Thorough Audit and Analysis of Client’s current position & status - We’ll
analyze your current search engine rankings and your competitors’ SEO
performance in your market. Then we’ll use the findings to help us develop the
perfect strategy to increase your rankings and drive new visitors to your website
• Launch a SEO Campaign - We’ll put our plan to action. This will be an entirely
hands-off process for you; our team will build the framework to increase your
search engine rankings and website traffic. This framework will keep new visitors
pouring in and give you an edge over your online competitors.
• Comprehensive SEO Campaign Management and Optimization - We won’t just
launch a SEO campaign then part ways. We’ll provide ongoing management of
that campaign for 6 months or the month’s service lasts, allowing us to measure
the results of your investment and make improvements to your conversion rate.
We’ll also report all of our findings to you.
Project Timelines
If Client picks us to increase its website traffic and turn that traffic into paying
customers, our timeline would proceed as follows:
8. AD CAMPAIGNS FOR WEBSITE TRAFFIC & SALES
Scope of work
A potential customer in your target audience who is interested in purchasing the
product or service you offer is referred to as a “lead” in the digital marketing world.
Now, to capture this lead – meaning you make them take the first step in your sales
cycle – marketing agencies see value in employing different marketing tactics
otherwise known as lead generation marketing.
Ok, let’s break it down a little more. To put it simply, leads are potential customers
who are interested in your products and services. To capture these leads, we
leverage many marketing tactics that will make the user sign up for something online
by completing a form, contacting the business directly, or even walking into the
store.
Our Promise
• Your account will be assigned to a manager fully certified in Google AdWords
and Google Analytics.
• We are committed to responsive and transparent service coupled with excellent
communication.
• Our Focus is on your Return on Investment (ROI) – maximizing your sales for the
least advertising cost.
Our Offerings
• Consultation With You About Your Business and Your Goals
• Keyword and Competitor Analysis
• Advise on website and landing page optimization – It is important that once
traffic is sent to your website, you maximize the chances of customers making a
purchase or leaving their contact details.
• Installation of Google Analytics – We will help you ensure that tracking is
correctly installed and integrated with your AdWords account.
• Account Set-Up – We will set this up with the correct Ad Group structure which is a vital
ingredient of the campaign’s success.
• Keyword Matching – Phrase, Exact, Broad, Modified and Negative Keywords.
• Ad Extensions – Setting these correctly can make your Ad stand out, and Google
place a great deal of emphasis on these in deciding the position of your Ad.
• Ad Copy – Creative and well structured ad copy that will maximize your click
through rate. We will continually review and improve your copy.
• Scheduling and Bidding Adjustment – We will test and refine your campaign for
different times of day/time and by different devices.
9. Founder - Ronit PIse
Ambroasian Research & Development
Budget
1st Month Package
1) Digital Marketing Service
charge
Services Fees
2) Ads Budget for Facebook,
Google
15,000
Rs 100 to 200 daily
1) Social Media Handling ( Facebook, Instagram, Google )
2) Ad service charge cost
3) Market Analysis
4) Data Analysis
5) 4 Quality Reel Editing
6) 9 Post ( banner ) posting
( which can be vary )