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Web 3.0 and Supply Chain
- 1. Utilizing blockchain technology to incentivize engagement and align objectives DESK: A Social Token
- 2. Imagining Supply Chains in 2030 IMAGINE 2022 2 Agenda 01 Intro 02 Social Tokens 03 DESK 04 DESK for Events 05 DESK for Media
- 3. Imagining Supply Chains in 2030 IMAGINE 2022 HI, it’s nice to meet you ● My name is Luke Layden ● Working in the Web3/Blockchain for almost 4 years now ● Currently at CoinDesk, the leading news-media platform in the crypto space ● Strategic lead for DESK, CoinDesk’s social token initiative 3
- 4. Imagining Supply Chains in 2030 IMAGINE 2022 ● Social tokens are crypto tokens used to empower, incentivize, and reward a web3 community ● Examples: ○ Friends With Benefits (FWB) ■ a web3 creative community where people become members by purchasing a certain number of FWB. The money is then redistributed into community initiatives via tokenized voting ○ Global Coin Research ■ a web3 research community where people can access token-gated content by purchasing $GCR or earning $GCR by submitting research (Web3: the third evolution of web technologies defined by decentralization, data rights, interoperability, and tokenization) 4 What is a social token
- 5. Imagining Supply Chains in 2030 IMAGINE 2022 What about DESK? ● DESK is an ERC20 token that lives on Polygon mainnet ● 5 billion tokens have been minted, with 5 billion more planned ● An experiment in endemic value modeled after credit card points and airline miles ● Redeemed for NFTs, physical goods, and token-gated access ● Tokenized voting ● ~8000 DESK holders, ~4000 in the community 5
- 6. Imagining Supply Chains in 2030 IMAGINE 2022 DESK For CoinDesk Events ● Attendees earn DESK for purchasing a ticket, attending programming, exploring events, and interfacing with sponsors ● Redeemable for food, drinks, merchandise, and in our virtual stores ● Distributed via QR code, with a tokenized whitelist ● Consensus ‘21 virtual beta, Coffee with Barry Silbert ● Consensus ‘22 full launch with lessons learned ● ~3500 attendees or 16% ● 22,200 transactions to date ● 20K spent at Store of Value & Food vendors ● Focused on UX and scalability for C ‘23 6
- 7. Imagining Supply Chains in 2030 IMAGINE 2022 DESK For CoinDesk Media ● Currently under development, slated to launch early 2023 ● Every CoinDesk account holder earn DESK for reading articles, taking quizzes, completing quests, watching videos, listening to podcast etc. ● Wallet-only accounts ● Selective tokenization, alignment with business objectives and product needs ● Opportunity for sponsorship ● Beginnings of a community-driven roadmap 7
- 8. Imagining Supply Chains in 2030 IMAGINE 2022 8 Questions? THANK YOU!