Grow Your Business                Community      How to Attract and ServeSmall Business at Your Library  Stephen Fadel and...
Benefits to the                Library• greater visibility and stature among the business community and local government• ...
STEPHENPopular questionsKey resourcesPast failures and a few successes
SONYAGetting up to speedAwareness of business community needsCommunity outreach
GETTING UP TO SPEEDContinuing Education (Business Reference) •   Simmons College •   ALA •   SCORE, Women’s Development Ce...
AWARENESS OF NEEDSSurvey resultsFollow the local business communityKeep an eye on innovative libraries
SURVEY RESULTShttps://www.surveymonkey.com/sr.aspx?sm=XWG3ILZwetztkm5Y_2fz             FyFk4OvYN_2bycuq9mto4f_2fCK1c_3d
KEEP YOUR FINGER ON                THE PULSE...Mainebiz and Portland Press HeraldSocial Networking   o LinkedIn (join grou...
Utilize Social Networking –reach people where they are
Customized homepage w/ widgets
LIBRARIES TO WATCHBoston Public Library, Kirstein Business LibraryBusiness and Career Library at the Brooklyn Public Libra...
The Cecil County Public Library
COMMUNITY OUTREACH
Money Theme
The Business Expo was a Hit!
Small Business Week
ConclusionsBuild a solid foundationStudy the local business landscapeReach out to local business people
Grow Your Business Community
Grow Your Business Community
Grow Your Business Community
Grow Your Business Community
Grow Your Business Community
Grow Your Business Community
Grow Your Business Community
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Grow Your Business Community

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Maine Library Association
UMaine, Orono
2012

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Grow Your Business Community

  1. 1. Grow Your Business Community How to Attract and ServeSmall Business at Your Library Stephen Fadel and Sonya Durney
  2. 2. Benefits to the Library• greater visibility and stature among the business community and local government• contribute to the viability and growth of your town• foster financial support by encouraging the expansion of the local tax base• enhanced library collections, particularly business resources• services are expanded to non-traditional users• increase library donations of money and equipment• increase library-to-library cooperation through resource sharing• help businesses and local organizations become better consumers of information• community soldiers – people who make things happen – learn what libraries need and fight for them (Walzer & Gruidl 181; Public Agenda Foundation 12)
  3. 3. STEPHENPopular questionsKey resourcesPast failures and a few successes
  4. 4. SONYAGetting up to speedAwareness of business community needsCommunity outreach
  5. 5. GETTING UP TO SPEEDContinuing Education (Business Reference) • Simmons College • ALA • SCORE, Women’s Development Center (small fee) • Online Free Workshops (SBDC)READ: • This Book • SBDC Maine - Business Start Up Checklist • Starting a Business - Maine.govJoin BUSLIB-L ListservTest drive new products (A-Z Databases, Resume Maker, DemographicsNow)RUSA BRASS LibguidesWatch screencasts (Chad Boeninger from Ohio University Libraries)Maine.gov business pages (Business Answers)Update your promotional materials (business cards, flyers, websites)Get a PPL Card and learn how to use ReferenceUSA (Useful video)
  6. 6. AWARENESS OF NEEDSSurvey resultsFollow the local business communityKeep an eye on innovative libraries
  7. 7. SURVEY RESULTShttps://www.surveymonkey.com/sr.aspx?sm=XWG3ILZwetztkm5Y_2fz FyFk4OvYN_2bycuq9mto4f_2fCK1c_3d
  8. 8. KEEP YOUR FINGER ON THE PULSE...Mainebiz and Portland Press HeraldSocial Networking o LinkedIn (join groups, add to discussions, post programming ) o Facebook (follow local businesses) o Twitter (follow local businesses)City Council Minutes (link from library webpage)National/international business coverage o Fast Company o Bloomberg Business Week o Business blogs o Customized homepage (widgets)
  9. 9. Utilize Social Networking –reach people where they are
  10. 10. Customized homepage w/ widgets
  11. 11. LIBRARIES TO WATCHBoston Public Library, Kirstein Business LibraryBusiness and Career Library at the Brooklyn Public LibraryCanton Public Library (Michigan)Cecil County Public Library (Maryland)Chicago Public LIbraryGeorge A. Smathers (University of Florida)Los Angeles Public Library The Business and Economics DepartmentPasco County Libraries (Florida) - e-gov pageSanta Clara County Library (California)Somerville Public Library (MA) – legal page
  12. 12. The Cecil County Public Library
  13. 13. COMMUNITY OUTREACH
  14. 14. Money Theme
  15. 15. The Business Expo was a Hit!
  16. 16. Small Business Week
  17. 17. ConclusionsBuild a solid foundationStudy the local business landscapeReach out to local business people

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