5. (1)Learning to Work Out
• Living in a rough neighborhood
• Constant sense of danger
• "Fight or flight" - both require
fitness
6. Attempts
• Soccer (Football) - Requires a group
• Running - Boring. Hard to do when
weather is bad.
• Martial Arts - Anywhere/Anytime.
Doesn’t require special equipment
7. Solution - Karate
• Rigorous, formalized process
• Clear goals, real-time feedback
• Self-sustaining and progressive
• Certain “cult-like” mentality
8. Sustainability
• Simple habits (“do fifty front-kicks while
brushing your teeth”)
• Rewards system (“no morning shower
until you’ve really worked up a sweat.”)
• Real-time feedback (Satisfying
snapping sound of gi when punch or
kick executed properly)
9. Summary
• Seek an existential threat/reward
• Impose external deadlines
• Set specific, measurable goals
10. (2)Learning to eat Salads
• Family history of cardiovascular disease &
hypertension
• Concerns about cholesterol, vitamin levels
• Constant over-indulging
11. Attempts
• Ate vegetables with a meal
• Generally ate fruit for breakfast
• Not able to consider a salad a
“meal”
12. Solution: date someone
who loves salads
• Cultural expectations (Salads at every
meal)
• Making salads a shared activity
• Tie nutrition to exercise (long run
followed by salad)
13. Sustainability
• Delayed Gratification - Time to make salad
heightens expectation
• Unexpected Variety - Wide selection of
dressings
• “Oral Expectation” - Anticipation of specific
taste/mouthfeel
14. Summary
• Find a coach/mentor/muse
• "Echo" their behavior to win approval
• Use social proof to maintain behavior
15. (3)Learning to Floss
• Poor oral hygiene growing up
• Aunt who died from heart infection
that spread from mouth
• Moved from a culture with bad oral
hygiene to one that was good
16. Attempts
• Brushed teeth after meals
• Kept floss everywhere
• Flossed regularly for month
before dental checkup
17. Solution: Gamification
• Determine that flossing last thing at night is self-
defeating
• Add point-score and expectation of reward
• Identify "pleasurable" pain associated with
flossing
18.
19.
20. Sustainability
• Tied difficult habit (flossing) to easier one
(taking aspirin and fish-oil)
• Found (perverse) pleasure in experience
• Coupled reward system (no eating after 9pm)
21. In Conclusion
• Three different habits required three different
strategies
• Found specific triggers but also subliminal
(and highly personal) enablers
• Consistency arrives when the motivation
becomes (nearly) subconscious