NewsBytes provides your everyday news in a contextual timeline to reduce information overload.

1. NewsBytes
Your Daily News Digest!
June 2015

2. “Getting information off the internet is like taking a
drink from a fire hydrant” – Mitchell Kapor
2
Available
(what we have)
Significant
(what matters)
Relevant
(what is required)
Decoding the Information on the Web
Information Overload
Noteworthy Happenings
Our Playing Field

3. It is all about – content, presentation and relevance;
presenting “Visual Contextualization of Information”
3
Product Design

4. Automated engine crawls through the web
Editorial team picks up the 5 most important events
4
When humans and powerful computers work together,
NewsBytes is born!
Provides a list of noteworthy news events
Creates a contextual timeline - string of related events
Summarizes the events
Process Flow
Human
Machine

5. Automated engine crawls through the web
Editorial team picks up the 5 most important events
5
When humans and powerful computers work together,
NewsBytes is born!
Provides a list of noteworthy news events
Creates a contextual timeline - string of related events
Summarizes the events
Process Flow (after 6 months)
Human
Machine

6. Our current target group is the youth, especially those
who consider English to be an aspirational language
6
Target Group Characteristics
Between 21-
27 years of
age
Looking for
a career
move
In beginning of
career – first/
second job
Living in metros –
originally from
tier II/ III cities
Target Group Behavior Requirements
Consumes news to appear
well-versed in current affairs
Context for majority of news
Lacks time and patience to
read through long articles
Summarized news
Perceives English as an
aspirational language and
looking for social mobility
Translation between
regional language and
English
Works in metros and stays
away from home
Ways to connect with home

7. This idea has pivoted from MyNewsStudio to NewsBytes
over 2 years…
7
Late 2012
Conceptualized
MyNewsStudio
June 2014
Signed first
institutional contract
Jan 2015
Started working on
technology solution
2013
Launched for both
B2B and B2C users
End 2014
Recognized
scalability issues
Early 2014
Received extremely positive
feedback for visual essays
July 2014
Raised small round of
investment
Current status
• Released the first
version of
NewsBytes app
• Leverage ~15,000
user base of
MyNewsStudio
Product Timeline

8. …but the next few months would be game changer
8
11th June 2015
Released the first
version of app
20th July 2015
Add first vernacular
language- Hindi
15th August 2015
Add second vernacular
language- Tamil
1st December 2015
Release API to publishing
platforms
Future Product Timeline
1st November 2015
Add the functionality
to personalize timelines
15th September 2015
Add two more vernacular
languages- Telugu and Gujarati

9. We face competition from both traditional and upcoming
apps; our USP is our use of technology
Inessential Information
Machine Dependent
Relevant Information with Context
Highly Human
Dependent
9

10. We are significantly different from our major
competitors in the following three ways
10
We appeal to the basic human tendency of relating events and creating a back story
We are not just a summarization tool!
We are a technology company and news app is one of our use cases
We are not a digital media company
We plan to use technology and manual curation to enter the vernacular market
We are not a regional newspaper aggregator
Product Characteristics

11. The members of our team have both corporate as well as
start-up experience
Sripriya Yegneswaran
• Alumna of IIT
Roorkee and IIM A
• Leads the content
development
• Worked with
Booz & Co.
Mr. Yogesh Andlay
Mentor
Co-founder, Nucleus Software
11
Mr. Pavan Kumar
Strategic Investor
20+ years of experience
Management Team Mentors & Investors
Romesh Khaddar
• Alumnus of IIT G
and UNLV
• Leads the
technology team
• Was previously
working with
Originate
Shikha Chaudhry
• Alumna of NIT
Allahabad and
Cornell
• Leads the sales &
marketing team
• Has 4+ years of
start-up
experience
GSF India Accelerator
Part of 4th Batch
Sumedh Chaudhry
• Alumnus of IIT
Roorkee and IIM A
• Leads the overall
operations
• Was an investment
banker
Dr. Srikanth Sundararajan
Mentor
Venture Partner, Helion Ventures
Ex-CTO, Cognizant