1. INTERNATIONAL FOOD CONVENTION: November 1st, 2nd, 3rd 2013
STRATEGY TACTICS STEPS DEADLINE CONTACT
Educate the public through social media Vivid Dreams
Ask the expert
1 Research and interview industry professionals February 4th Nikki Johansen
2 Research and decide which remedies to use February 4th Nikki Johansen
3 Create a timeline for posting information April 15th Nikki Johansen
Heath trivia
1 Research interesting food remedy facts February 4th Nikki Johansen
2 Check acuracy of facts found March 18th Nikki Johansen
3 Write trivia questions April 15th Nikki Johansen
Video series
1 Audition people for films March 18th Suki Fox
2 Decide which projects to use April 1st Suki Fox
3 Create a timeline for posting videos April 15th Suki Fox
Media relations campaign Vivid Dreams
Food Blog
1 Research and contact writers February 4th Suki Fox
2 Choose who will write about what March 18th Suki Fox
3 Research and decide which websites to cross promote with April 1st Suki Fox
Media/expert interviews
1 Research and contact media June 3rd Nikki Johansen
2 Research and contact chefs/food industry/holistic professionals June 3rd Nikki Johansen
3 Book a meeting space for interviews August 12th Nikki Johansen
Live chat sessions w. pros
1 Set up chat forum September 2nd Suki Fox
2 Research and choose industry pros to chat with the public September 2nd Suki Fox
3 Set up archive for recordings September 2nd Suki Fox
Raising awareness through community relations Vivid Dreams
Awareness event
1 Contact offices for use of space August 12th Nikki Johansen
2 Contact vendors for tents and tables August 12th Nikki Johansen
3 Create workshops to show to the public August 26th Suki Fox
Handouts/pamplets
1 Contact grapic designers for campaign design February 4th Nikki Johansen
2 Contact offices to display materials April 1st Nikki Johansen
3 Brainstorm and write content of handouts March 18th Nikki Johansen
Street team
1 Map out a route for street team July 15th Suki Fox
2 Assemble spokespeople for team July 15th Suki Fox
3 Decide which samples to provide to public July 15th Suki Fox