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Know your housing market


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Some slides Sue Beecroft shared at Chartered Institute of Housing (CIH) Conference at Manchester in 2013 about the resources available and our use of data to better understand housing markets in and around the Cambridge area.

Published in: Government & Nonprofit
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Know your housing market

  1. 1. Know your market Sue Beecroft Housing strategy coordinator Cambridge housing sub-region
  2. 2. The Cambridge housing sub-region
  3. 3. What drives our sub regional approach? • From early days, housing leads committed, support of a network of groups • Not unusual in experiencing… –Extreme housing pressure, with diverse symptoms –Determined to understand issues and make links –Share and spread the load, in time, effort, funding
  4. 4. Shared housing agenda • Deliver new homes to economic success • Enable better health and well-being through housing and support • Create mixed and cohesive communities • Improve standards in existing homes and encourage “best use” • Extend housing choice, meet housing need • Prevent and tackle homelessness • Promote benefits of good partnership working
  5. 5. Development over time • Always focus on the issue and gather knowledge… 2003: Key worker housing survey 2006: Sub-regional comparison of housing needs data 2006: first joint GTANA 2006+ early birds on in-house SHMA and its spin-offs • Growing library of data • Guides our shared thoughts & responses in these changing times
  6. 6. Bulletins…
  7. 7. Bulletins…
  8. 8. Bulletins…
  9. 9. Data atlas – this one for LHA proposals… Average private rent for 3 bed Do LHAs cover the average private 3 bed rent? Red = no Green = yes
  10. 10. Projections project: stock changes by 2021 Scenario modelled: • 5% social rent • 65% afforable rent • 30% shared ownership • 20% stock conversion • One of 6 scenarios used to start off discussions!
  11. 11. Projections project: incomes and affordability
  12. 12. Steps to delivery • Much of this work is based on consultation, networking and feedback • Other projects include – Annual private rents review and monthly hometrack rental review, responding to enablers and RSLs need for data to inform “the 80% debate” – New development surveys began so could learn lessons from Cambourne, now looking to learn some wider lessons from 6+ surveys
  13. 13. Benefits of a joint approach • Clear investment priorities (LIP) • Lean approach to strategy makes it more flexible • Focussing on the benefits of housing to other agendas • Housing recognised as vital to a healthy economy • Data to support sub-regional discussion, planning, communication, adaptability…
  14. 14. Evolution • Data collection and assembly is the first step • The data becomes a catalyst. • Sharing within a group which genuinely listens and learns from a wide range of partners may be the trump card. • Plus there is always more to learn, to absorb, to adapt to… • …perfection is over-rated
  15. 15. More information… • Housing market assessment is at www. (soon to move to the JSNA web site) • Projections Project, Market Bulletins, LIP and housing statement at • New development surveys and Data Atlases at www. • Me?