SlideShare a Scribd company logo
1 of 15
Know your market
Sue Beecroft
Housing strategy coordinator
Cambridge housing sub-region
The Cambridge housing sub-region
What drives our sub regional approach?
• From early days, housing leads committed, support of
a network of groups
• Not unusual in experiencing…
–Extreme housing pressure, with diverse symptoms
–Determined to understand issues and make links
–Share and spread the load, in time, effort, funding
Shared housing agenda
• Deliver new homes to economic success
• Enable better health and well-being through housing and
support
• Create mixed and cohesive communities
• Improve standards in existing homes and encourage “best
use”
• Extend housing choice, meet housing need
• Prevent and tackle homelessness
• Promote benefits of good partnership working
Development over time
• Always focus on the issue and gather knowledge…
2003: Key worker housing survey
2006: Sub-regional comparison of housing needs data
2006: first joint GTANA
2006+ early birds on in-house SHMA and its spin-offs
• Growing library of data
• Guides our shared thoughts & responses in these
changing times
Bulletins…
Bulletins…
Bulletins…
Data atlas – this one for LHA proposals…
Average private rent for 3 bed Do LHAs cover the average private 3 bed rent?
Red = no
Green = yes
Projections project: stock changes by 2021
Scenario modelled:
• 5% social rent
• 65% afforable rent
• 30% shared
ownership
• 20% stock conversion
• One of 6 scenarios
used to start off
discussions!
Projections project: incomes and affordability
Steps to delivery
• Much of this work is based on consultation,
networking and feedback
• Other projects include
– Annual private rents review and monthly hometrack rental
review, responding to enablers and RSLs need for data to
inform “the 80% debate”
– New development surveys began so could learn lessons
from Cambourne, now looking to learn some wider lessons
from 6+ surveys
Benefits of a joint approach
• Clear investment priorities (LIP)
• Lean approach to strategy makes
it more flexible
• Focussing on the benefits of
housing to other agendas
• Housing recognised as vital to a
healthy economy
• Data to support sub-regional
discussion, planning,
communication, adaptability…
Evolution
• Data collection and assembly is the first step
• The data becomes a catalyst.
• Sharing within a group which genuinely listens and
learns from a wide range of partners may be the trump
card.
• Plus there is always more to learn, to absorb, to adapt
to…
• …perfection is over-rated
More information…
• Housing market assessment is at www.
cambridgeshirehorizons.co.uk/shma (soon to move to
the JSNA web site)
• Projections Project, Market Bulletins, LIP and housing
statement at www.cambridge.gov.uk/crhb
• New development surveys and Data Atlases at www.
cambridgeshire.gov.uk
• Me? sue.beecroft@cambridge.gov.uk

More Related Content

What's hot

6. vogel building and assessing entrepreneurial ecosystems
6. vogel building and assessing entrepreneurial ecosystems6. vogel building and assessing entrepreneurial ecosystems
6. vogel building and assessing entrepreneurial ecosystems
OECD CFE
 
Why Partnerships Matter
Why Partnerships MatterWhy Partnerships Matter
Why Partnerships Matter
Lynn Ross
 
11 leo manifesto_day 2_ecc 2012
11 leo manifesto_day 2_ecc 201211 leo manifesto_day 2_ecc 2012
11 leo manifesto_day 2_ecc 2012
ClusterExcellence
 

What's hot (17)

National Learning Alliance – Ethiopia
National Learning Alliance – EthiopiaNational Learning Alliance – Ethiopia
National Learning Alliance – Ethiopia
 
3. CaBA Conference 2017 National Support Group - Rob Collins
3. CaBA Conference 2017 National Support Group - Rob Collins3. CaBA Conference 2017 National Support Group - Rob Collins
3. CaBA Conference 2017 National Support Group - Rob Collins
 
Transnational & Inter-Territorial Cooperation Between Rural Areas - Martin Mc...
Transnational & Inter-Territorial Cooperation Between Rural Areas - Martin Mc...Transnational & Inter-Territorial Cooperation Between Rural Areas - Martin Mc...
Transnational & Inter-Territorial Cooperation Between Rural Areas - Martin Mc...
 
TCI 2016 Experiences from CLUSTERS3 project
TCI 2016 Experiences from CLUSTERS3 projectTCI 2016 Experiences from CLUSTERS3 project
TCI 2016 Experiences from CLUSTERS3 project
 
The Blue Growth Movement
The Blue Growth MovementThe Blue Growth Movement
The Blue Growth Movement
 
How to Advise Corporate Investors on Governance
How to Advise Corporate Investors on GovernanceHow to Advise Corporate Investors on Governance
How to Advise Corporate Investors on Governance
 
Bamboo Cluster Development
Bamboo Cluster Development Bamboo Cluster Development
Bamboo Cluster Development
 
TCI 2016 Tuning cluster polices with regional RIS3
TCI 2016 Tuning cluster polices with regional RIS3TCI 2016 Tuning cluster polices with regional RIS3
TCI 2016 Tuning cluster polices with regional RIS3
 
6. vogel building and assessing entrepreneurial ecosystems
6. vogel building and assessing entrepreneurial ecosystems6. vogel building and assessing entrepreneurial ecosystems
6. vogel building and assessing entrepreneurial ecosystems
 
Aqtevet innovations scaling - compatibility mode - read-only - compatib...
Aqtevet innovations scaling  -  compatibility mode  -  read-only  -  compatib...Aqtevet innovations scaling  -  compatibility mode  -  read-only  -  compatib...
Aqtevet innovations scaling - compatibility mode - read-only - compatib...
 
Innovation management @ Rabobank
Innovation management @ RabobankInnovation management @ Rabobank
Innovation management @ Rabobank
 
Denver 9/28 Dan Bartholomay
Denver 9/28 Dan Bartholomay Denver 9/28 Dan Bartholomay
Denver 9/28 Dan Bartholomay
 
Where are we now? UK hyperlocal media and community journalism in 2015
Where are we now? UK hyperlocal media and community journalism in 2015Where are we now? UK hyperlocal media and community journalism in 2015
Where are we now? UK hyperlocal media and community journalism in 2015
 
Public-Integrity-Parliamentary-Days-2017
Public-Integrity-Parliamentary-Days-2017Public-Integrity-Parliamentary-Days-2017
Public-Integrity-Parliamentary-Days-2017
 
Why Partnerships Matter
Why Partnerships MatterWhy Partnerships Matter
Why Partnerships Matter
 
11 leo manifesto_day 2_ecc 2012
11 leo manifesto_day 2_ecc 201211 leo manifesto_day 2_ecc 2012
11 leo manifesto_day 2_ecc 2012
 
Risk management in_the_ESS_Vision_2020v3
Risk management in_the_ESS_Vision_2020v3Risk management in_the_ESS_Vision_2020v3
Risk management in_the_ESS_Vision_2020v3
 

Similar to Know your housing market

DCLG stocktake presentation
DCLG stocktake presentationDCLG stocktake presentation
DCLG stocktake presentation
HACThousing
 
Hact event 160514
Hact event 160514Hact event 160514
Hact event 160514
HACThousing
 
Housing and homelessness plan presentation2
Housing and homelessness plan presentation2Housing and homelessness plan presentation2
Housing and homelessness plan presentation2
OntarioEast
 
SESSION 2_Foundations for Success v2
SESSION 2_Foundations for Success v2SESSION 2_Foundations for Success v2
SESSION 2_Foundations for Success v2
Tim Flynn
 
How Friends of the Earth transformed strategy and structure to deliver integr...
How Friends of the Earth transformed strategy and structure to deliver integr...How Friends of the Earth transformed strategy and structure to deliver integr...
How Friends of the Earth transformed strategy and structure to deliver integr...
CharityComms
 

Similar to Know your housing market (20)

Is cohousing right for you? Module 4: Hopes and Fears April 26 2022
Is cohousing right for you? Module 4: Hopes and Fears April 26 2022Is cohousing right for you? Module 4: Hopes and Fears April 26 2022
Is cohousing right for you? Module 4: Hopes and Fears April 26 2022
 
DCLG stocktake presentation
DCLG stocktake presentationDCLG stocktake presentation
DCLG stocktake presentation
 
Stocktake
StocktakeStocktake
Stocktake
 
LEPs and EU SIF: Preparing to Engage
LEPs and EU SIF: Preparing to EngageLEPs and EU SIF: Preparing to Engage
LEPs and EU SIF: Preparing to Engage
 
New approaches in an urban context Sally Thomas North Star Housing
New approaches in an urban context Sally Thomas North Star HousingNew approaches in an urban context Sally Thomas North Star Housing
New approaches in an urban context Sally Thomas North Star Housing
 
Planning Aid England - The experiences of local groups
Planning Aid England - The experiences of local groupsPlanning Aid England - The experiences of local groups
Planning Aid England - The experiences of local groups
 
Planning Aid England - Neighbourhood Planning - community group experiences
Planning Aid England - Neighbourhood Planning - community group experiencesPlanning Aid England - Neighbourhood Planning - community group experiences
Planning Aid England - Neighbourhood Planning - community group experiences
 
Hact event 160514
Hact event 160514Hact event 160514
Hact event 160514
 
Our Place: getting started
Our Place: getting startedOur Place: getting started
Our Place: getting started
 
Alice Wiseman, Consultant in Public Health, Gateshead Council
Alice Wiseman, Consultant in Public Health, Gateshead CouncilAlice Wiseman, Consultant in Public Health, Gateshead Council
Alice Wiseman, Consultant in Public Health, Gateshead Council
 
Collaborative-by-design-funding
Collaborative-by-design-fundingCollaborative-by-design-funding
Collaborative-by-design-funding
 
Housing and homelessness plan presentation2
Housing and homelessness plan presentation2Housing and homelessness plan presentation2
Housing and homelessness plan presentation2
 
SESSION 2_Foundations for Success v2
SESSION 2_Foundations for Success v2SESSION 2_Foundations for Success v2
SESSION 2_Foundations for Success v2
 
LinC Project: Parlimentary Select Committee to Mental Health Social Services
LinC Project: Parlimentary Select Committee to Mental Health Social ServicesLinC Project: Parlimentary Select Committee to Mental Health Social Services
LinC Project: Parlimentary Select Committee to Mental Health Social Services
 
CBO Peer Learning Event: Employment, housing & crime: Working with investors
CBO Peer Learning Event: Employment, housing & crime: Working with investorsCBO Peer Learning Event: Employment, housing & crime: Working with investors
CBO Peer Learning Event: Employment, housing & crime: Working with investors
 
Universal Credit: how are frontline advisors responding?
Universal Credit: how are frontline advisors responding?Universal Credit: how are frontline advisors responding?
Universal Credit: how are frontline advisors responding?
 
CBO Health Event: Working with Investors Workshop
CBO Health Event: Working with Investors WorkshopCBO Health Event: Working with Investors Workshop
CBO Health Event: Working with Investors Workshop
 
How Friends of the Earth transformed strategy and structure to deliver integr...
How Friends of the Earth transformed strategy and structure to deliver integr...How Friends of the Earth transformed strategy and structure to deliver integr...
How Friends of the Earth transformed strategy and structure to deliver integr...
 
Neighbourhood Planning (July 2014)
Neighbourhood Planning (July 2014)Neighbourhood Planning (July 2014)
Neighbourhood Planning (July 2014)
 
Opening Session: 2011 Fall Directors Meeting
Opening Session: 2011 Fall Directors MeetingOpening Session: 2011 Fall Directors Meeting
Opening Session: 2011 Fall Directors Meeting
 

Recently uploaded

Recently uploaded (20)

Financing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCCFinancing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCC
 
2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar
 
The Most Attractive Pune Call Girls Handewadi Road 8250192130 Will You Miss T...
The Most Attractive Pune Call Girls Handewadi Road 8250192130 Will You Miss T...The Most Attractive Pune Call Girls Handewadi Road 8250192130 Will You Miss T...
The Most Attractive Pune Call Girls Handewadi Road 8250192130 Will You Miss T...
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
 
Incident Command System xxxxxxxxxxxxxxxxxxxxxxxxx
Incident Command System xxxxxxxxxxxxxxxxxxxxxxxxxIncident Command System xxxxxxxxxxxxxxxxxxxxxxxxx
Incident Command System xxxxxxxxxxxxxxxxxxxxxxxxx
 
Top Rated Pune Call Girls Hadapsar ⟟ 6297143586 ⟟ Call Me For Genuine Sex Se...
Top Rated  Pune Call Girls Hadapsar ⟟ 6297143586 ⟟ Call Me For Genuine Sex Se...Top Rated  Pune Call Girls Hadapsar ⟟ 6297143586 ⟟ Call Me For Genuine Sex Se...
Top Rated Pune Call Girls Hadapsar ⟟ 6297143586 ⟟ Call Me For Genuine Sex Se...
 
PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)
 
Election 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdfElection 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdf
 
Postal Ballots-For home voting step by step process 2024.pptx
Postal Ballots-For home voting step by step process 2024.pptxPostal Ballots-For home voting step by step process 2024.pptx
Postal Ballots-For home voting step by step process 2024.pptx
 
Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024
 
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
 
VIP Model Call Girls Lohegaon ( Pune ) Call ON 8005736733 Starting From 5K to...
VIP Model Call Girls Lohegaon ( Pune ) Call ON 8005736733 Starting From 5K to...VIP Model Call Girls Lohegaon ( Pune ) Call ON 8005736733 Starting From 5K to...
VIP Model Call Girls Lohegaon ( Pune ) Call ON 8005736733 Starting From 5K to...
 
Junnar ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Junnar ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Junnar ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Junnar ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
 
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Sangamwadi Call Me 7737669865 Budget Friendly No Advance Booking
 
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'IsraëlAntisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
Antisemitism Awareness Act: pénaliser la critique de l'Etat d'Israël
 
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
Get Premium Budhwar Peth Call Girls (8005736733) 24x7 Rate 15999 with A/c Roo...
 
(NEHA) Call Girls Nagpur Call Now 8250077686 Nagpur Escorts 24x7
(NEHA) Call Girls Nagpur Call Now 8250077686 Nagpur Escorts 24x7(NEHA) Call Girls Nagpur Call Now 8250077686 Nagpur Escorts 24x7
(NEHA) Call Girls Nagpur Call Now 8250077686 Nagpur Escorts 24x7
 
A Press for the Planet: Journalism in the face of the Environmental Crisis
A Press for the Planet: Journalism in the face of the Environmental CrisisA Press for the Planet: Journalism in the face of the Environmental Crisis
A Press for the Planet: Journalism in the face of the Environmental Crisis
 
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation -  Humble BeginningsZechariah Boodey Farmstead Collaborative presentation -  Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginnings
 
An Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCCAn Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCC
 

Know your housing market

  • 1. Know your market Sue Beecroft Housing strategy coordinator Cambridge housing sub-region
  • 3. What drives our sub regional approach? • From early days, housing leads committed, support of a network of groups • Not unusual in experiencing… –Extreme housing pressure, with diverse symptoms –Determined to understand issues and make links –Share and spread the load, in time, effort, funding
  • 4. Shared housing agenda • Deliver new homes to economic success • Enable better health and well-being through housing and support • Create mixed and cohesive communities • Improve standards in existing homes and encourage “best use” • Extend housing choice, meet housing need • Prevent and tackle homelessness • Promote benefits of good partnership working
  • 5. Development over time • Always focus on the issue and gather knowledge… 2003: Key worker housing survey 2006: Sub-regional comparison of housing needs data 2006: first joint GTANA 2006+ early birds on in-house SHMA and its spin-offs • Growing library of data • Guides our shared thoughts & responses in these changing times
  • 9. Data atlas – this one for LHA proposals… Average private rent for 3 bed Do LHAs cover the average private 3 bed rent? Red = no Green = yes
  • 10. Projections project: stock changes by 2021 Scenario modelled: • 5% social rent • 65% afforable rent • 30% shared ownership • 20% stock conversion • One of 6 scenarios used to start off discussions!
  • 11. Projections project: incomes and affordability
  • 12. Steps to delivery • Much of this work is based on consultation, networking and feedback • Other projects include – Annual private rents review and monthly hometrack rental review, responding to enablers and RSLs need for data to inform “the 80% debate” – New development surveys began so could learn lessons from Cambourne, now looking to learn some wider lessons from 6+ surveys
  • 13. Benefits of a joint approach • Clear investment priorities (LIP) • Lean approach to strategy makes it more flexible • Focussing on the benefits of housing to other agendas • Housing recognised as vital to a healthy economy • Data to support sub-regional discussion, planning, communication, adaptability…
  • 14. Evolution • Data collection and assembly is the first step • The data becomes a catalyst. • Sharing within a group which genuinely listens and learns from a wide range of partners may be the trump card. • Plus there is always more to learn, to absorb, to adapt to… • …perfection is over-rated
  • 15. More information… • Housing market assessment is at www. cambridgeshirehorizons.co.uk/shma (soon to move to the JSNA web site) • Projections Project, Market Bulletins, LIP and housing statement at www.cambridge.gov.uk/crhb • New development surveys and Data Atlases at www. cambridgeshire.gov.uk • Me? sue.beecroft@cambridge.gov.uk

Editor's Notes

  1. One of the 4 CLG growth areas Cambridgeshire Horizons LDV set up in 2004 to support Cambridgeshire & Peterborough Structure Plan evolved into East of England Plan And now? Continued support for quality growth Seven districts, two counties Shared resources include: housing co-ordinator SHMA + research officer Home-Link CBL system HomeTrack subscription x 7 County research unit committed to “open data”
  2. Chief Planners since 1974 and RSL forum since xxx
  3. Quarterly housing market bulletins Respond to need for more up to date info than a SHMA can accommodate, and for comparison data
  4. Quarterly housing market bulletins Respond to need for more up to date info than a SHMA can accommodate, and for comparison data
  5. Quarterly housing market bulletins Respond to need for more up to date info than a SHMA can accommodate, and for comparison data
  6. Data atlases Developed as result of partners asking for a “clickable” SHMA Data for rents based on HT combined with annual local rent survey
  7. Affordability projections project Stemmed from need to start a discussion on the new agenda and how our market “fits” Relationship between prices, needs, incomes, new products. Overall, looking at who do the new products help?
  8. Income curves for 3 different groups – all, Home-Link and Orbit applicant households Then compare income levels to average housing costs, including the new 80% “affordable rent” Gives a view on the proportions of each group able and unable to afford different tenures Next stage = effect on the housing register, who benefits from the new and existing products, looking at effect of changes in relet rates for housing providers etc. Broad assessments, but a guide to our similarities and our differences.
  9. Other agendas – mention LEP: 13 districts Health and well-being boards Supporting People (post ring-fence)
  10. Quarterly housing market bulletins Respond to need for more up to date info than a SHMA can accommodate, and for comparison data Data atlases Developed as result of partners asking for a “clickable” SHMA Annual private rents review and monthly hometrack rental review Respond to enablers and RSLs need for data to inform the 80% New development surveys Began so could learn from Cambourne experience, now looking to learn some wider lessons Affordability projections project Stemmed from need for a start fo discussion on the new agenda and how our market “fits”
  11. Quarterly housing market bulletins Respond to need for more up to date info than a SHMA can accommodate, and for comparison data Data atlases Developed as result of partners asking for a “clickable” SHMA Annual private rents review and monthly hometrack rental review Respond to enablers and RSLs need for data to inform the 80% New development surveys Began so could learn from Cambourne experience, now looking to learn some wider lessons Affordability projections project Stemmed from need for a start fo discussion on the new agenda and how our market “fits”