This is a guide for Convenience and Grocery Stores on how to stay relevant to Generation Y and how to get and keep them in your stores.

1. HOW TO STAY RELEVANT TO THOSE
MILLENNIALS A Guide For Grocery & Convenience Stores
MILLENNIALS WERE BORN BETWEEN
1981 & 1998
Their forward thinking on important issues is changing the way
supermarkets and convenience stores must think in terms of the
food they sell, store layout, technology and sustainability.
This generation has an estimated 170 billion dollars per year in purchasing power, and
this will continue to grow. This guide will help you understand what millennials are drawn
to, how to make your store appealing to them as well as how to keep them coming back.$$ $$
OFFERING A WIDE SELECTION OF
ORGANIC FOOD IS IMPORTANT TO
58% OF GEN.
Y
64%READ NUTRITION INFORMATION
ON MOST OF THEIR FOOD ITEMS
Millennials are food smart and will begin demanding
more accessible, healthy foods. They want to know
where it’s coming from and who is making it. They
feel that healthier food is worth spending more on.
75%OF MILLENNIALS SAY THEY WOULD
CHOOSE A CARTON OVER A CAN
if a product was being sold in both. 49% said it
was because of more simple storage, 46% said it
was more eco-friendly, and 43% said it would be
less likely to have a “tin” or processed taste to it.
Global awareness is a huge focus and Generation
Y expects to see more sustainable packaging.
MILLENNIALS ARE ONLINE & WANT YOU TO BE TOO
52%
use technology when grocery shopping. 32% for online coupons,
31% research products and 23% check prices at other stores.
By 2016, an estimated 383
million consumers will have
access to internet by phone.
64%
% OF MILLENNIALS THAT THINK COMPANIES NEED TO BE AVAILABLE ONLINE:
51% of millennials say that consumer opinions found online have a greater impact
on purchasing decisions than their own family and friend’s recommendations.
Millennials want instant & easy access to the
healthy foods they desire as well as information
about the food.
HERE IS A WAY TO GIVE
THEM WHAT THEY SEEK
GRAB & GO DISPLAY CASES
You can increase revenue and reduce operating costs with
grab & go displays. Foodservice operators are offering
many new fresh foods that weren’t even considered
before and this is extremely appealing to the millennial
generation. This new and growing menu requires displays
that emphasize the freshness and attractiveness of the
food, while providing consistent and safe refrigeration.
GRAB & GO FOOD IDEAS
Fresh made salads & soups, whole wheat sandwiches,
vegan and vegetarian options, fresh fruits, veggie
cups, yogurt, plus so much more.
The growth of grab & go foods has surpassed
total foodservice growth over the last 4 years and
this trend is projected to continue for many years.
http://www.forbes.com/fdc/welcome_mjx.shtml
http://adage.com/article/adagestat/millennial-grocery-shopping-habits-marketing-trends/228480/
http://www.brandamplitude.com/resources/millennials/item/millennials-increasingly-judge-food-by-its-cover
http://www.icn-net.com/docs/12086_FMIN_Trends2012_v5.pdf
https://medium.com/@brianhonigman/how-millennials-are-shopping-20-interesting-statistics-figures-c76fb1231fbb
http://ryan-jenkins.com/2014/06/20/26-eye-popping-statistics-and-statements-for-better-millennial-branding/
http://www.bakemag.com/instore | “grab-and-go growing” MAR+APRIL 2014
Stagnito Media’s New Products Report | Spring 2014 Edition “Millennial Mindsets”
SOURCES