Marco Baena, Head of AI at Stratio, presented at Big Data Spain 2018 "Can an intelligent system exist without awareness?" Description: Is a system without awareness a truly intelligent system? Here he showed why it is a mandatory approach to pursue awareness and how an Awareness-Centric model is the key of any competitive modern business. In addition to this, he also showed the technical benefits of such systems and how Stratio proposal is a reference when following this model.