Apple Pay's Obvious Value Proposition
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Apple Pay's value proposition to consumers codified using Strategyzer's Value Proposition Canvas.
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Apple Pay's Obvious Value Proposition
- 1. Apple Pay: ! An Obvious Value Proposition C O D I F I E D N EWS
- 2. On September 09, 2014 at Appleโs Live Special Event, Tim Cook announced Appleโs vision to replaceโฆ
- 4. Paying for stuff can often be a real painโฆ
- 6. Apple Pay Consumers need toโฆ Purchase Goods Protect Finances
- 7. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances The experience isnโt always positive thoughโฆ
- 8. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere And they really wish forโฆ
- 9. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere What could Apple design to address these jobs, pains, and gains?
- 10. โWe've placed a lot of energy into creating an entirely new payments solution.โ โ Tim Cook
- 11. Introducingโฆ
- 12. Pay
- 14. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere Apple could leverage its existing technology to make the experienceโฆ
- 15. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud NFC Antenna Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere โฆfaster and more accessible! One tap checkout 220K merchants and growing
- 16. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Passbook App Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally NFC Antenna โฆmore convenient!
- 17. Apple Pay Completely private transactions NFC Antenna Touch ID Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Credit/debit card tokenization Fingerprint ID Dynamic transaction security codes Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally Passbook App โฆcompletely private and protected!
- 18. Apple Pay Completely private transactions NFC Antenna Touch ID Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Credit/debit card tokenization Fingerprint ID Dynamic transaction security codes Photo ID required Cards donโt read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Suspend payments on device Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally Passbook App Find My iPhone โฆnearly bullet-proof!
- 19. Pay Combines seamlessly integrated hardware, software, and services in a way only Apple can.
- 20. Coming in Part 2: โHow Apple Payโs uncopyable business model delivers what nobody else couldโ C O D I F I E D N EWS
- 21. Author: Benson Garner Content Direction: Alexander Osterwalder Design: Federico Galindo Art Direction: Alan Smith Additional Input: Alan Smith, Nabila Amarsy C O D I F I E D N EWS
- 22. B Y C O D I F I E D N EWS