SlideShare a Scribd company logo
Steve Trahanas
 You've heard the saying that if you try to drive
somewhere without knowing where you're going,
you won't ever get there. Your marketing needs a
goal and a plan to get to that goal, taking steps that
you know work or testing steps to find out if they
work.
 When you have a plan, you can ensure that all your
marketing materials (including images, content, and
voice) match your brand. When you're doing things
at the last minute, it may not match. Having a plan is
always a better approach to help spread awareness
of your brand.
 When you take the time to plan out your marketing
strategy, it's a lot easier to maintain your value
proposition throughout all the different platforms.
 When you develop a digital marketing strategy, you
need to do your research so that you get to know
your audience better. Plus, you will check your stats
more often, which will help you get to know your
audience even better and how they respond to
different offers.
 When you develop a plan, the great result is that you
can more easily integrate all platforms together in a
cohesive marketing plan that makes sense and gets
results.
 When you create a plan, it will help you avoid
wasting anything. You'll be able to see ways in which
you can reuse content, graphics, and information to
market across all your digital channels, without
having to start fresh each time which can cause
resources to be wasted.
 When you write out the plan, you'll notice gaps in it
and be able to optimize your efforts better. You'll test
out landing pages, test headlines, test graphics, and
find out what works best as you move forward with
your plan.

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Steve trahanas - reasons why your business needs a digital marketing strategy

  • 2.  You've heard the saying that if you try to drive somewhere without knowing where you're going, you won't ever get there. Your marketing needs a goal and a plan to get to that goal, taking steps that you know work or testing steps to find out if they work.
  • 3.  When you have a plan, you can ensure that all your marketing materials (including images, content, and voice) match your brand. When you're doing things at the last minute, it may not match. Having a plan is always a better approach to help spread awareness of your brand.
  • 4.  When you take the time to plan out your marketing strategy, it's a lot easier to maintain your value proposition throughout all the different platforms.
  • 5.  When you develop a digital marketing strategy, you need to do your research so that you get to know your audience better. Plus, you will check your stats more often, which will help you get to know your audience even better and how they respond to different offers.
  • 6.  When you develop a plan, the great result is that you can more easily integrate all platforms together in a cohesive marketing plan that makes sense and gets results.
  • 7.  When you create a plan, it will help you avoid wasting anything. You'll be able to see ways in which you can reuse content, graphics, and information to market across all your digital channels, without having to start fresh each time which can cause resources to be wasted.
  • 8.  When you write out the plan, you'll notice gaps in it and be able to optimize your efforts better. You'll test out landing pages, test headlines, test graphics, and find out what works best as you move forward with your plan.