Steven Fisher, MFA: A glimpse of experience.

StevenFisher
Cre8ive Ring Leader

Steven Fisher | Creative Director | sfisher@cre8ive-differences.com | 704-654-0467
www.cre8ive-differences.com
Experience:
Cre8ive Ring Leader/Art Director/Designer/Artist/Owner
Cre8ive-Differences, LLC. 2011 - Present
Art Director/Designer
Powell & Partners, Feb 2012 – Oct 2013
NAPA Filters, NAPA Chassis, Electrolux, Wastequip
Freelance Design/Artist
2010 – 2012
Arnold Classic, Cookie Cravings Bakery, Nicaraguan Int’l Coalition for Children & the Elderly
Art Director/Marketing Manager/Graphic Designer
Piezosurgery, Inc., 2007 – 2010
Creative/Art Director
INVSCO Marketing & Advertising, Chicago, 1996-1999
Graphic Designer/Pre-Press/ Printer Operator
Belcom Corp, Belwood, IL, 1994 – 1996
NFL, Ford, Maryland Lottery, Palm, Tradeshows
Education:
Academy of Art University, San Francisco, CA
MFA Advertising - 2013
Bowling Green State University, Bowling Green, OH
BFA – 1993
Skills:
Adobe Creative Suite
Advertising consulting, ad campaign development, branding, social media, designing logos & print materials, web materials,
simple website development, brochures, labels, posters, apparel and consulting with building identity at their stores.
Oakside Animal Cl.
Ohio Barcode Supply
Montrose Group
Perfection Pkg.
Adventist Health
Patty’s Popcorn
Christophe’s To Go
Forbes Locations
MJZ Productions
Dublin Advisors
Capital University
Union Propane
Tool Technologies
Livin Up 2
NAPA Filters
City of Marysville
Union County Chamber
A Childs Place.org
Carquest Filters
Electrolux
Piezosurgery
Ohio Nurses Assoc
Connolly Construction
vodkaROXX
BluKuda
Winter Bluegrass
Bridge Bluegrass
Marysville Pub. Lbry
HONDA
Hopped Corn
The Blanchard
Wastequip
Galbreath
GoToParts
Celebrity Graphics

Belcom Corp (Large Format ink-jet printing, pre-press, color correcting, graphic design and press operator)

All aspects of the production process were participated in-
consulting with client, pre-press, color correction, graphic design,
creative work and actual printing of work on almost any surface the
client wishes --- if it could fit uner the print head we printed on it.
Ceramic Tile
Carpet
Wood
Metal
PVC
Vinyl
Canvas
Muslin
Everything from auto-shows and tradeshows to art work and busses.

Invsco Marketing and Advertising (Internal Agency of AmericanINVSCO Real Estate Condominium Developer, Chicago)
Creative Director, Art

Powell & Partners Creative
A Child’s Place: A Swine Evening Charity Event Posters

G
A
B
C
D
E
F
H
I
FORD
OEM#: 10322538
OEM#: 25669930
OEM#: 10345066 or CF131C
OEM#: 88957450 or CF130C
OEM#: 96539649
OEM#: 10406026 or 10261703
OEM#: 90510338 or 90458294
OEM or AC#: 52485513 or CF104
OEM or AC#: 52482929 or CF100
OEM or AC#: 25654414 or CF117
AC#: CF118C
OEM#: 88986533
OEM#: 90464424
OEM#: 88970273
OEM#: 5058693AA
OEM#: 27277EG025
OEM#: 5058040AA
OEM#: 2028300018
OEM#: 82205905
OEM#: 5013595AB
OEM#: 04596501AB
OEM#: A9018300418
OEM#: 68012876AA
Various GM Models (01-09)
Particulate version
Various GM Models
(00-05)
Cadillac XLR (04-09),
Corvette (05-12)
Cadillac STS (05-09),
STS-V, SRX (07-09)
Chevy Aveo (04-11)
Buick (97-10),
Chevrolet (00-12)
Cadillac Catera
(97-01)
Chevy/GMC Trks (99-02),
Cadillac Esc. (00-02)
Various GM
Vans (97-00)
Buick, Cadillac (01-11),
Oldsmobile (01-03)
Cadillac (00-11)
Cadillac Escalade (03-06),
GM Trucks/SUV Models (03-05),
Hummer H2 (03-10)
Saturn L Series
(00-05)
Cadillac (03-12)
Pontiac Vibe
(03-08)
Chrysle , Dodge,
Jeep (07-12)
Dodge Grand Caravan
(08-12)
PT Cruiser
(01-10)
Chrysler Crossfire
(04-07)
Chrysler Vehicles
(00-07)
Jeep Grand
Cherokee (99-10)
Various Chrysler,
Dodge (05-12)
Dodge Sprinter
Vans w. 2.7
(04-06)
Dodge Sprinter
Van 3.0L & 3.5L
(07-12)
GENERAL
MOTORS
2 Pack
CHRYSLER BMW
2 Pack
2 Pack
ACURA
HONDA
MERCEDES
4161
224161
4474
4480
4495
4685
4780
224780
4781
4805
224805
4811
4812
224812
4813
4814
224814
4865
4869
4871
224871
4313
4479
4725
4767
4864
224864
4903
224903
4909
224909
9262
9366
A 1
A 1
OEM#: 22665802
Various GM,
(02-09)
4872
224872
A 1
OEM#: 52493319
Various GM
Models (03-11)
4882
224882
C 1
OEM#: 19130294
Chev. Equinox,
GMC Terrain (10-12),
Chev. Captiva Sport (12)
9368
C 1
OEM#: 9586086Z00
Chevy Epica (04-07),
Verona (04-06)
4906
A 1
OEM#: 52482839 or AC#: CF101
Buick Park Ave (91-05),
Cadillac Seville (98-04)
4874
B 2
C 1
C 1
C 1
A 1
A 1
E 2
D 1
D 1
B 1
C 1
C 1 E 1
B 1
A 1
A 1
A 1
A 1
A 1
F 1
E 1
B 1
B 1
MITSUBISHI
OEM#: MR398288
OEM#: 7803A004
Lancer (02-06,
Evolution (06-08),
Outlander (03-08)
Mitsubishi
(02-12)
4756
9363
C 1
C 1
NISSAN
OEM#: 27277EG025
OEM#: 87139YZZ02
OEM#: 999M1VP005
OEM#: 27277EN000
OEM#: 999M1V9003
OEM#: 272995Z000
OEM#: 999M1VP004
OEM#: B72003S500
OEM#: 27891EL00A
OEM#: 999M1VP003
OEM#: 999M1VP001
Nissan Altima
(07-12)
Infiniti (06-12),
Nissan (09-12)
Infiniti QX56, Nissan
Pathfinder, Armada,
Titan (04-12)
Various Nissan
(07-12)
Nissan Frontier, Pathfinder
(05-12), Xterra (06-12)
Quest
(04-09)
Nissan Maxima (00-03),
Infiniti I30, I35 (00-04)
Frontier, Xterra
(00-04)
Nissan Versa
(07-12)
Various Nissan &
Infiniti (98-04)
Various Nissan,
Infiniti (00-08)
4400
4479
4854
9352
4683
4855
4823
4856
4829
4863
4857
224857
E 1
C 1
B 1
E 1
C 1
C 2
C 1
C 1
C 1
C 1
C 1
2 Pack
2 Pack
2 Pack
2 Pack
2 Pack
2 Pack
2 Pack
OEM#: 2118300018
OEM#:2038300518
OEM#: 2108300818
OEM#: 1408350047
OEM#: 1408350147
C, CLK Class
(03-09)
Mercedes C Series,
E Series (03-12)
Various Mercedes
Models (94-04)
S Class (94-97),
CL (99-00)
S Class (97-99),
CL (98)
4686
4726
4767
4775
4776
D 1
D 1
D 1
C 1
C 1
2 Pack
2 Pack
2 Pack
OEM#: 80291SAAJ01
OEM#: 79370SP0H01
OEM#: 80292SDAA01
OEM#: 80291S30901
OEM#: 80292-S5A-003
or 80292-S5D-A01
OEM# 80291S84A01
OEM#: 80291ST3E01
OEM#: 79830S2A003
OEM#: 80290S0XA01
OEM#: 79371SZ3A01
Acura Legend
(92-95)
Honda Fit
(07-08)
Various Honda & Acura
(03-12)
Honda Prelude
(00-01)
Acura, Honda
(01-11)
Acura (98-03),
Honda (98-02)
Honda CRV (97-01),
Honda Insight (00-06)
Honda S2000
(00-09)
Acura MDX (01-06),
Honda Odyssey (99-04),
Pilot (03-08)
Acura RL (96-04)
4476
4524
4815
224815
4694
4817
224817
4752
224752
4877
4803
4897
224897
4878
C 2
C 1
D 2
C 1
D 1
C 1
C 1
C 1
C 1
C 1
2 Pack
AC#: 976171C000
OEM#: 9761938100
OEM#: 976193D000
OEM#: 971332E250
Accent
(03-06)
Sonata (01-03),
XG350 (02-03)
Various Hyundai
(01-06)
Tuscon
(06-09)
4879
4881
4853
4761
C 1
C 1
OEM#: 971332H000
Elantra
(07-12)
9377
C 1
C 1
C 1
OEM#: 971333E260
Kia Sorento
(07-09)
4794
C 1
OEM#: 971332F000
Kia Spectra (05-09),
Kia Borrego (09-12)
9353
C 1
AUDI/VW
2 Pack
OEM#: 1J0819644A
OEM#: 8K0819439A
OEM#: 3A0819644
OEM#: 1K1819653A
OEM#: 8E0819439
or 4B0819439C
OEM#: 4BO819439A
OEM#: 8A0819439A
OEM#: 4F0819439A
Various Audi
(08-12)
Various VW (94-12),
Audi (00-06)
VW Passat
(94-97)
Audi, VW (06-12)
Various Audi
(01-09)
Audi A6
(98-00)
Audi (96-02),
VW (98-02)
Various Audi
Models (05-12)
4227
4322
224322
4779
4489
4765
4866
4774
9375
A 1
A 2
A 1
G 2
A 2
A 1
A 2
A 1
OEM#: 5M6Z19N619AA or FP51
OEM#: 4R3Z19N619AA
FP1 or FP4
FP6 or FP14
FP13
FP22 or FP22A
FP32
OEM#: YL8418797
FG7A
OEM#: XW4Z19N619AC or FP25
FP29
OEM#: 2R8Z19N619BA or FP45
OEM#: 8L8Z19N619B
Ford Escape Hybrid
(05-12), Mercury Mariner
Hybrid (06-11)
Battery Pack air filter
Ford Mustang (05-12)
Ford + Mercury Family
of Cars (95-02)
Ford Taurus, Mercury
Sable (96-07)
Lincoln Continental
(98-02)
Windstar (99-03),
Freestar (05-07),
Mercury Monterey (05-07)
Ford Focus (00-04),ZX2
(02-03), Ford Transit
Connect (10-12)
Ford Escape (01-08),
Mercury Mariner (05-08)
Ford, Lincoln Trucks
+ SUVs (97-04)
Lincoln LS (00-02),
Thunderbird (02-05)
Mercury Villager (98-02)
Lincoln LS (03-06),
Ford Escape (07-12),
Mercury Mariner (08-11)
4477
4687
4771
4773
224773
4806
224806
4807
224807
4808
4816
224816
4876
224876
4884
4896
9378
9466
D 1
A 1
A 2
A 1
A 1
A 1
A 1
A 1
A 1
A 1
A 1
D 1
I 2
HYUNDAI
KIA
OEM#: 087902G000A
OEM#: 971333SAA0
OEM#: 97133E200
OEM#: 971331U000
OEM#: 971331E000
OEM#: 971333K000
Hyundai Sonata,
Kia Optima (10-12)
Hyundai Azera,
Sonata (09-11)
Hyundai (05-12),
Kia (06-12)
Hyundai, Kia
(10-12)
Hyundai Accent
(07-10)
Various Hyundai
(06-09), Kia (06-12)
4013
4015
4684
4080
4484
4517
224517
C 1
C 1
C 1
C 1
C 1
C 1
MAZDA
2 Pack
2 Pack
2 Pack
OEM#: 7T4Z19N619B
OEM#: YL8418797
OEM#: BP4K61J6X
OEM#: LDY461J6X
OEM#: TA0561J6X
OEM#: 8713947010
OEM#: EG2161P11
OEM#: GK3J6II48
Mazda CX9 (07-12)
Mazda Tribute (01-08)
Various Mazda
(04-10)
MPV (00-06),
RX-8 (04-11)
Millenia
(01-02)
Madza MPV
(02-05)
Mazda CX-7
(07-12)
Mazda 6
(03-08)
4065
4816
224816
4482
4826
4487
4875
224875
4579
4907
C 1
OEM#: 8L8Z19N619B
Mazda Tribute (08-11)
9466
C 1
A 1
C 1
C 1
C 1
C 1
G 1
C 1
2 Pack
2 Pack
OEM#: 0001110V003
OEM#: 2108300218
OEM#: 4518300018
OEM#: 2108300018 or 2108301018
OEM#: 2308300418
OEM#: 1648300218
OEM#: 1638350047
OEM#: 2118300818
OEM#: A2048300018
Mercedes Smart
Car (04-07)
Various Mercedes
(95-09)
Mercedes Smart
Car w/ 3 cyl. 1.0L
Gas Engine (08-12)
Mercedes (97-09)
Various Mercedes
Models (03-12)
Various Mercedes
Models (06-12)
Mercedes M Class
(98-06)
Various Mercedes
Models (03-12)
Various Mercedes
(08-12)
9261
4778
9351
4783
9356
9376
4867
4797
9357
C 1
D 1
C 1
D 1
C 1
F 1
G 1
D 1
C 1
2 Pack
2 Pack
SUBARU
OEM#: 72880FG000
OEM#: G3210FE100
OEM#: G3010SA100
Various Subaru
(09-12)
Various Subaru (03-07),
Saab (05-06)
Subaru Forester
(03-08)
4030
4485
9359
C 2
C 1
C 1
SUZUKI
2 Pack
OEM#: 9586164J00
OEM#: 9586154J00
OEM#: 9586165D00
OEM#: 95860-85Z00
Suzuki Grand Vitara
(06-12)
Suzuki XL-7 (04-06),
Grand Vitara (03-04)
Suzuki Vitara,
Grand Vitara (99-03),
Suzuki XL-7 (01-03)
Forenza (04-09),
Reno (05-09)
4200
4475
4899
4902
A 1
A 1
E 1
D 1
VOLVO
OEM#: 30676484
OEM#: 9204626
OEM#: 9171296 or 9184130
OEM#: 30612666
OEM#: 30780377
S40,V50
(04-12)
Various Volvo
Models (99-12)
Volvo
(93-02)
Volvo S40,
V40 (02-04)
Various Volvo
Models (04-12)
will replace 4688
4688
4818
4821
4904
9354
C 2
G 1
A 1
D 1
C 1
TOYOTA
LEXUS
OEM#: 87139YZZ08
OEM#: 87139YZZ02
Lexus LS400
(93-00)
Various Lexus, Toyota,
Scion (06-12),
4481
4483
224483
E 1
C 1
OEM#: 8856802020
OEM#: 8713947010
OEM#: 8713930070
OEM#: 88970273
Corolla, Matrix
(02-08)
Various Toyota
Models (00-12)
Various Toyota (05-12),
Various Lexus (06-12)
Toyota Tacoma (06-08)
4873
224873
4875
224875
4511
4871
224871
C 1
C 1
C 1
C 1
2 Pack
OEM#: 8888033020
OEM#: 8856852010
OEM#: 8713932010
OEM#: 8713948020
OEM#: 8856860010
OEM#: 8713930010
OEM#: 8713950030
OEM#: 8713933010
OEM#: 87139YZZ09
Lexus ES300
(92-01)
Toyota Echo (00-04),
RAV4 (01-07)
Various Lexus & Toyota
Models (00-10)
Lexus (99-05),
Toyota Highlander
(01-07)
Lexus LX470 (98-07),
Toyota LandCruiser
(06-07)
GS300 (98-00),
GS400 (98-00)
Various Lexus
(02-10)
Various Lexus
Models (03-09)
Toyota
(08-12)
4895
4900
224900
4883
224883
4901
224901
4908
4894
4893
4905
9358
F 1
C 1
C 1
C 1
C 1
C 1
E 1
C 1
C 1
OEM#: 25740404
2 Pack
OEM#: 64316915764
OEM#: 64318409044
OEM#:64319174370
OEM#: 64319071935
OEM#: 64116921018
OEM#: 64319070072
OEM#: 64311496711
OEM#: 64319127515 or
64319127516
OEM#: 64119069895
or 64111393489
OEM#: 64110008138
OEM#: 64319142115
BMW Z4 (03-12)
BMW X5 (00-06),
Land Rover (04-12)
Various BMW Models
(04-12)
Various BMW (99-12)
BMW 7 Series
(02-08)
Various BMW
Vehicles (96-01)
Mini Cooper
(02-08)
Mini Cooper,
Clubman (07-12)
BMW 318i, 328i,
M3 (98-99)
Various BMW (97-05)
Various BMW
(07-12)
4518
4827
9374
4673
9360
9380
4758
9367
4784
9372
9371
D 2
H 1
A 2
A 2
A 1
A 1
C 1
D 1
C 2
A 1
H 2
OEM#: 7T4Z19N619B
OEM#: AE5Z19N619A
Ford Edge (07-12),
Lincoln (08-12),
4065
4367
A 1
A 1
Ford Fusion, Lincoln MKZ (10-12),
Mercury Milan (10-11)
OEM#: 971332D000
OEM#: 971333J000
Various Hyundai (03-08),
Kia (07-12)
Veracruz
(07-12)
4689
4753
B 1
C 1
INSTALL TIME CODES:
1 Under 30 minutes
2 Over 30 minutes
See your local NAPA AUTO Parts Store for new applications, part numbers and availability.
(A) Passenger Side Under Hood & Cowl
(B) Passenger Side Under Hood in Cowl
(C) Behind Glove Box (glove box must be removed)
(D) Under Glove Box
(E) Rear of Glove Box (compartment in back in glove box)
(F) Under Center Dash
(G)Behind Passenger Side Interior
Kick Panel
(H) Under Hood in Center
(I) Rear Cargo Area Driver Side
Trim Panel
napafilters.com
NG-012 Cab Wall Chart
FILTER LOCATION GUIDE
DOMESTIC FOREIGN
EnviroShield™ Cabin Air Filters Available for Domestic and Foreign Vehicles.
Anti-Allergy, Bacteria-Killing, Dust-Busting, Smell-Stopping So You Can Breath Filter!Anti-Allergy, Bacteria-Killing, Dust-Busting, Smell-Stopping So You Can Breath Filter!
NAPA Filters: EnviroShield® Cabin Air Filter Poster NAPA Filters: SUBWAY & HD Filters Promo Poster (coupon)
Rebate information
Name ___________________________________________________
Address _______________________________________________
City ___________________________________________________
State __________________ Zip Code ______________________
Email (optional)__________________________________________
Reliability tastes so good
Oil Change promotion
NAPA Filters Heavy Duty Oil Change Promotion is available at participating
NAPA AutoCare Centers or NAPA Truck Service Centers. Promotional dates
are May 1, 2013 thru June 30, 2013. NAPA Filters heavy duty oil change
is the use of a NAPA Gold heavy duty oil filters, group code 40 and the
installation of a NAPA heavy duty air filter, group code 50.
Passenger cars and light duty trucks are NOT eligible for this promotion.
MAIL TO:
NAPA Filters HD Oil Change Promotion
PO Box 1892
Gastonia, NC 28053
(NO P.O. Boxes)
Rebate coupon must be attached with original
invoice / repair work order – no photo copies will
be accepted. Rebate coupon must be postmarked
by July 15, 2013 and received by July 30, 2013.
Allow 4 to 6 weeks for delivery of gift cards.
Limit 2 rebates per household, business
or address.
©2013 Doctor’s Associates Inc. SUBWAY® is a registered trademark of Doctor’s Associates, Inc. (“DAI”). DAI is not a sponsor or
co-sponsor of this program. All rights reserved. DAI is not liable for actual or alleged claims related to this offer. Use of the SUBWAY®
logos or word-marks must be approved prior to use. Terms and conditions of the SUBWAY® Card apply and can be found at
www.mysubwaycard.com.

Client: NAPA Filters
Task: Build Interest and Sign Ups to their new Maintenance Section of their Website and grow Facebook activity.
Approach: We designed a sweepstakes to bring attention to the ‘My Garage’ page of NAPA Filters.com. For about 6 weeks, we ran a Sweepstakes for people to enter through facebook.
We used standard banner ads, facebook ads, bloggers and print ads to bring awareness to the facebook page.
Results: Increased facebook likes by over 7 times, grew registration on the maintenance page to nearly 6000 registrants.

$20
Month of October Special

The CapaCiTy To Do More.
AdvAnced RotAtionAl Molding • cARts nest Fully AsseMbled • vARiety oF uses
eAsy to tilt & Roll • Recognized bRAnd • 32, 48, 64 & 96 gAllons
100% usA owned
www.toteR.coM
WORLD’S
TOUGHEST
CARTS
The
ToTerFaMiLyoFCarTS
Wastequip: Print AD Campaigns for Toter, Pioneer

Print Ads and Web Banner Combos
Tired of playing “hurry up and wait” when you need
genuine OEM parts? Well, your options for getting
parts just got a whole lot better. With GoTo Parts,
you’ll not only get the right part, you’ll get it fast.
We’ve combined ultra-fast shipping with simple
ordering and product-savvy customer service folks
to provide the solution you’ve been clamoring for.
Genuine OEM parts for tarps, hoists, compactors,
vacuum trucks, containers, carts, and more.
Because it’s go time, not down time.
Toll Free: 844-GOTOPARTS
www.gotoparts.com
TM
TM
PARTS?
NEED
hurry up. don’t wait.

Pro Bono Work: Nicaraguan International Coalition for Children and the Elderly

Arnold Sports Festival/Arnold Classic

Welcome Home.
The Residence, a premier rental community in
Marysville, Ohio, offers independence and comfort.
A charming neighborhood with wide sidewalks and
parks, and convenient access to Kroger, Honda,
and Rt. 33.
At Residence Apartments -- You’ll Feel Right at Home.
Office: 179 Emmaus Rd • Marysville, OH 43040 • 937-644-8831 • ConnollyConstruction.com
2 Bedrooms/2 Full Baths • Private Patio Area • Walk-In Closets • Central Air
Mini-Blinds on Windows • Washer/Dryer Connections • Attached 2 Car Garage
Locally Owned • Locally Operated
Connolly Construction: Rebranding Apartment Fliers

MASTERS IN ADVERTISING
THESIS WORK
ACADEMY OF ART UNIVERSITY
DECEMBER 2013

Client:
Monster Energy Drink
Instructors:
Laura Lahti
ADV 446 | Innovative Advertising | Spring 2013
Mark Edwards
ADV 470 | Portfolio for Creatives | Fall 2013
Credits:
Creative Brief/Art Direction/Copywriting
Steven Fisher
Creative Brief
Why does our client need to advertise?
Our client needs to advertise in order to grow awareness of product benefits
and to separate Monster Energy from their competitors.
What is the advertising going to accomplish?
The advertising goals will increase awareness of the brand, the variety of flavors and
the energy benefits of consuming Monster Energy Drink
Who are we going to connect with?
Males and females, age 18-45.
What are the most insightful things we know about them?
The consumers are always on the go, working harder and longer than ever before. They are
always looking for that edge over their competition. They do not like coffee.
What is the single most effective message we can tell them?
Monster Energy Drink can supply you with an unsurpassed burst of energy.
What else is there to know that supports this message?
Monster supplies energy through natural ingredients, vitamins, minerals and electrolytes.

Direct Mail Campaign Web Page Take Over

Client:
Ren Faire
Instructors:
Joanna D’Avanzo
ADV 801 | Integrated Concepts | Fall 2012
Tu Vu
ADV 801 | Integrated Concepts | Summer 2013
Mark Edwards
Credits:
Art Direction/Creative Strategist: Steven Fisher
Video Collaborators/Directors of Photography/Direction/Editing: 1060Creative (Anthony Proctor and Peter Baker)
Creative Brief
The client seeks to increase attendance and the engagement of visitors. The clients goal is to boost participation on all levels,
including having more visitors dressing up and participating in the Ren-Faire activities as ‘players.’
The advertising will communicate a sense of obsession and youth that is both funny and infectious.
Visitors are encouraged to feel free to be a kid again. They are free to explore their heritage in all its glory.
The advertising is going to connect with males and females ages 25-55.
Audience members enjoy Massive Multiple Online Role Playing Games. They like MMORPG’s even more for intense stories and
world immersion as much as the graphics. They love Ren-Faire even more because they can become a part of it, not just play it.
Don’t just go to Ren-Faire – live it!
As the client succeeds in attracting larger numbers of men and women, it is still an event for family time, a connection to history
by experiencing a different time, and an opportunity to engage more actively in the festival itself.

Client:
Magic Eraser
Instructors:
Joanna D’Avanzo
ADV 801 | Integrated Concepts | Fall 2012
Mark Edwards
Credits:
Art Direction/Creative Strategist: Steven Fisher
Copywriting: Patrick Saleeby
Creative Brief
The client seeks to establish an enduring and meaningful, emotional and
social connection with its current consumers as well as new ones.
Using the popular cultural interest in zombies, and current frustration with government, the brand seeks to
connect with consumers in a light-hearted way, letting the consumer know and feel that
Mr. Clean wants to make your world a cleaner place.
Males and females age 25-45 with families that demand the cleanest environment to live and raise children.
Consumers already like the brand name, want to trust it, but are also attracted to the lower prices of discount
competitors. The client seeks to establish a memorable emotional connection so they will choose Mr. Clean
over other brands. If a reputable brand makes them feel good, proud and safe, they will choose it -
even if it is higher priced than competitors.
- Mr. Clean is cleaning up the world wipe by wipe.
Mr. Clean takes care of life’s spills, dirt, and stains starting with a single wipe.
The product is known for wiping away grease, grit, and grime as well as the “impossible” stain.

Collector Box 1
(Tie In with AMC)

A Brief History of my Creative Journey ... and so much more to do.
THank you for your time and attention.

Steven Fisher
Cre8ive Ring Leader
sfisher@cre8ive-differences.com
704-654-0467
visit www.cre8ive-differences.com for more info
Facebook / Twitter / Instagram / G+

Steven Fisher, MFA: A glimpse of experience.

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