Xoticar is a luxury car dealership in Perth, Western Australia that sells vehicles like Ferrari, Maserati, and Lamborghini. To build their customer community and brand awareness, Xoticar implemented a targeted Facebook advertising strategy using page publishing, news feed ads, event promotion, and targeted audience growth. This approach led to a 2,280% increase in targeted fans, 26,100% increase in organic post reach, and exposure of their products to over 20,000 targeted prospects per week, developing brand advocates and real world sales results.

1. FeaturedSuccessStory
Their Story
Building and growing a strong customer community
Xoticar, located in Perth Western Australia offer a wide range of pre-owned prestige vehicles including Ferrari, Maserati, Aston
Martin, Lamborghini and more. They have two stylish showrooms located in Como and Wangara; making it easy and
convenient for anyone looking for their next luxury vehicle.
Their Solution
Brand awareness / sales
• Page publishing and monitoring
• News feed ad placements
• Event promotion and boosts
• Targeted like acquisition and growth
Their Success
Developing brand advocates with real world results
Xoticar has an always-on strategy on Facebook aimed at acquiring fans, using ads in all placements targeted at those most likely
to be existing or potential customers. The ads feature auto-related images and concise copy with a strong call to action.
20,711
Targeted prospects per week
exposed to Xoticar products
2,280%
Increase in targeted fans
within 12 months
26,100%
Increase in organic post reach
within 12 months
Their results