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Natralock Presentation
- 1. Think Smarter. Package Better.
Product overview & consumer study
©2009 MeadWestvaco Corporation
- 2. Think Smarter. Package Better.
Natralock® At A Glance
A laminated, tear-resistant rigid paperboard,
SBS or CNK
Total plastic usage is 50-80% less on
average than clamshells!
An APET or RPET plastic blister securely
holds product
An extrusion coating process seals and
sandwiches two sheets of paperboard around
thermoform
©2009 MeadWestvaco Corporation
- 3. Think Smarter. Package Better.
Natralock® At A Glance
Renewable & recyclable security packaging solution
Less plastic than clamshell
Less packaging weight than clamshell
Improved billboard space, less glare
Cost reduction, improved manufacturing efficiencies
Global availability, strategic resources in China
Safer for consumers to open
Secure package, supports loss prevention
©2009 MeadWestvaco Corporation
- 4. Think Smarter. Package Better.
Natralock® At A Glance
Natralock® is offered in the following paperboard substrates:
SBS ~ solid bleached sulfate paperboard
CNK ~ coated natural kraft paperboard
Both paperboard substrates are offered with the
following levels of security:
ETR ~ tear resistance remains constant after
initiation of a cut using a tool or scissors
GTR ~ difficult to initiate tear without using a tool
or scissors
NTR ~ No tear resistance
All Natralock® products seal on existing clamshell sealing
equipment
©2009 MeadWestvaco Corporation
- 5. Think Smarter. Package Better.
Natralock® At A Glance
Natralock® paperboard packaging is a renewable
solution that enables:
Cost savings for both material and production
efficiencies
Significant improvement on retailer scorecards
due to reduction of plastic
A crystal-clear view of your product
Durability in shipping and beyond
Widespread retailer knowledge and acceptance
of the “Natralock® solution
Reduces energy consumption by 55% on RF-
sealing equipment
Can be easily recycled by 57% of U.S.
households
©2009 MeadWestvaco Corporation
- 6. Think Smarter. Package Better.
Natralock® At A Glance
Saves Up To 15-20% On Materials, Labor & Shipping:
Reduces weight and offers dimensional advantages
Runs on existing clamshell sealing machinery
Requires fewer material components
Increases production rates and efficiencies
- Seals up to 50-60% faster on average
Requires less manual labor by eliminating time-consuming insert sheets
Achieves superior price stability
- Relies less on petroleum-based PET and PVC plastic
- Those costs rose 35% and 90% from ‘01-’06*
- In comparison, Natralock’s paperboard costs rose just 6%!
*Sources: U.S. DOR and futures market tracking sources; Polymers - Plastic News Magazine; Board - RSI
©2009 MeadWestvaco Corporation
- 7. Think Smarter. Package Better.
Natralock® SanDisk Direct Comparison (SDHC Card 80-56-06800-004G):
©2009 MeadWestvaco Corporation
- 8. Think Smarter. Package Better.
Marketing Update – Consumer Insights:
©2009 MeadWestvaco Corporation
- 9. Think Smarter. Package Better.
Marketing Update – Consumer Insights:
©2009 MeadWestvaco Corporation
- 10. Think Smarter. Package Better.
Natralock® In-store consumer testing:
©2009 MeadWestvaco Corporation
- 11. Think Smarter. Package Better.
Natralock® In-store consumer testing:
©2009 MeadWestvaco Corporation
- 12. Think Smarter. Package Better.
Natralock® commercial examples
©2009 MeadWestvaco Corporation