LinkedIn was primarily considered a professional networking site when it first launched in May 2003. On the other hand, LinkedIn has 660 million users scattered over 200 countries in less than two decades. It is no longer merely a social media platform that connects job seekers and employers. Instead, it has evolved into a highly effective marketing tool. Developing an efficient LinkedIn marketing plan has become critical for any business. When done correctly, it can aid in creating brand awareness and the formation of long-term professional partnerships. It can also help generate leads.