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Apex Business Advisors
Core Values
We Live by the Golden Rule
We focus on fair treatment in all our business dealings and pursue a win-win for sellers and buyers. Our
team will be open and honest with their clients and customers while maintaining confidentiality and
fiduciary responsibilities. We expect our clients and customers to deal honestly and ethically as well.
We Believe in Entrepreneurs
Apex Advisors are all entrepreneurs who have bought and sold their own businesses. We know what
our customers and clients are feeling, and we know how important it is to move to your next phase of
business and personal life. We will work with your other advisors and can recommend professionals
(attorneys, accountants, bankers) to complete your transaction.
We’ll tell you the Truth
We live in the real world, and we are here to give you proper advice, not sugarcoat things to make them
sound good. We all benefit by setting honest and straightforward expectations regarding the sale and
purchase of a business. We have been involved in hundreds of transactions and have experienced the
successes to know what it takes to get a deal done. There is no one formula or one way to do it, so
remaining flexible and being creative is important.
We Believe Success is not Accidental
Entrepreneurs understand that operating a successful business means overcoming obstacles and
reaching for a goal. Transactions take time, and involve many people with differing time schedules,
motivations, emotions, and experiences. We don’t give up because of an issue or a challenge.
We Win as a Team
At Apex, we work as a team to get transactions completed and to meet our win-win goal. We share
ideas to make sure our clients, our brokers, and Apex are successful. One person cannot, and will not,
work for his/her own good at the disadvantage of others. Getting deals done for our clients is our goal,
but not at the cost of undermining our ethics.

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Apex Business Advisors Core Values Guide Success

  • 1. Apex Business Advisors Core Values We Live by the Golden Rule We focus on fair treatment in all our business dealings and pursue a win-win for sellers and buyers. Our team will be open and honest with their clients and customers while maintaining confidentiality and fiduciary responsibilities. We expect our clients and customers to deal honestly and ethically as well. We Believe in Entrepreneurs Apex Advisors are all entrepreneurs who have bought and sold their own businesses. We know what our customers and clients are feeling, and we know how important it is to move to your next phase of business and personal life. We will work with your other advisors and can recommend professionals (attorneys, accountants, bankers) to complete your transaction. We’ll tell you the Truth We live in the real world, and we are here to give you proper advice, not sugarcoat things to make them sound good. We all benefit by setting honest and straightforward expectations regarding the sale and purchase of a business. We have been involved in hundreds of transactions and have experienced the successes to know what it takes to get a deal done. There is no one formula or one way to do it, so remaining flexible and being creative is important. We Believe Success is not Accidental Entrepreneurs understand that operating a successful business means overcoming obstacles and reaching for a goal. Transactions take time, and involve many people with differing time schedules, motivations, emotions, and experiences. We don’t give up because of an issue or a challenge. We Win as a Team At Apex, we work as a team to get transactions completed and to meet our win-win goal. We share ideas to make sure our clients, our brokers, and Apex are successful. One person cannot, and will not, work for his/her own good at the disadvantage of others. Getting deals done for our clients is our goal, but not at the cost of undermining our ethics.