Idea pitch to give a local travel related website ideas on how to improve their business using content marketing.

1. Assignment 5
Task 1 - Inbound & Social Media Marketing
Stephanie Terry - 86737297

2. jetstar.com
Jetstar working with with big & small
travel-in
fl
uencers and small photographers
across Australia creating sponsored content.
Screenshots of @haysla & @zacwhiteee Instagram pages.

3. Screenshot of Jetstar’s YouTube channel
“Where Next?”
Jetstar’s sister channel “Where Next? With Jetstar” contains video content created
By Australian in
fl
uences and creators
Uluru with @JaxonFoale
https://www.youtube.com/watch?v=0gm1JyhKJnM&ab_channel=WhereNext%3FwithJetstar
jetstar.com

4. Screenshot of jetsetter.com homepage featuring the blogpost about Travel Cams. https://www.jetsetter.com/magazine/livestream-travel-cams/
A good example of engaging, relevant content to use in a blogpost and cross promote on other social channels.
jetsetter.com

5. Creating an annual award campaign in di
ff
erent categories such as “Best Big City Sleep” , “Best On The Beach” “Best Over The Top Luxury”
JetSetter.com
Screenshot from jetsetter.com blog: https://www.jetsetter.com/magazine/2020-best-of-the-best-hotel-awards/

6. JetSetter.com
Screenshots from jetsetter.com engaging travel quizzes: https://www.jetsetter.com/quiz/

7. JetSetter.com
All of JetSetter’s blogpost and numerical lists in visually appealing Pinterest format
Screenshot from JetSetters Pinterest account: https://www.pinterest.se/jetsetterphoto/_created/

8. airbnb.com
Airbnb adapting with current restrictions and introducing online experiences from across the globe.
Screenshot from Airbnb’s website: https://www.airbnb.com.au/s/experiences/online

9. airbnb.com
Stories on individual hosts from the blog segment “Meet Our Hosts” on Airbnb’s website: https://news.airbnb.com/en-au/category/meet-our-hosts/

10. exploringourglobe.com
Encouraging user generate content by encouraging travellers to
tag their account and get a chance to be featured on their Instagram Page.
Screenshot from @exploreourglobe ’s Instagram account

11. Screenshot from exploringourglobe.com: https://www.exploringourglobe.com/
exploringourglobe.com
Using several di
ff
erent travelling guest bloggers

12. Bloomberg / Travel Genius
Bloomberg’s travel podcasts with secret tips and tricks for travel enthusiasts : https://www.bloomberg.com/travel-genius
Screenshot of the Travel Genius podcasts on Apple Podcasts
Screenshot of the Travel Genius on Bloomberg’s website: https://
www.bloomberg.com/travel-genius