B2B FinTech Marketing Study

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Stephanie Engelsen

B2B marketing study for a fintech merchant program, originally created in infographic format.

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Lecture on city branding at the University of Groningen, The Netherlands by Eduardo Oliveira. "Cities and mega-cities, rather than countries, are increasingly becoming the principal protagonists between geographical regions. The competition between cities to establish their credentials as the best choice for prospective visitors, investors, business, students and talented people will intensify as places focus on how to convey their competitive edge and relevance" (Baker, 2011).

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FinTech sector has globally seen substantial growth over recent years. What's about the FinTechs in Southeast Asia? Who are they? and how are they doing? Our research shows an engrossing extension of fintech startups which are a combination of technology and financial services resulting in the rise of a disruption taking place in the services industry. The companies mentioned in the report are just one dimension of the changes in technology and financial services, where creativity is the key to build traction, to attract capital gain and to put consumer demands as the center of business. The 75 Fintech Startups are entrepreneurial ventures which are typically newly emerged, fast-growing businesses, aiming to meet a marketplace need by developing or offering innovative products, processes or services. These companies are typically involved in the design and implementation of the innovative processes of development, validation and research for target markets.

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Slides to introduce the concept of fintech(financial technology) in Indonesia. In 2016, fintech is in the spotlight worldwide. In Indonesia alone, there are suddenly a lot of fintechs launching and is impacting traditional businesses. Unfortunately, these traditional businesses don't know what is fintech, what kind of opportunity it presents, and what kind of threat it presents for them. Audience : Cooperative Experts of Indonesia Goal : Convey what is fintech, and why does it matter for Indonesia

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How are the Indonesia Social Media Trend in 2016 ?. We see there are many new apps and services on social networking. Indonesian eople are starting to consume and creating contents on different platform and share it with their peers. We capture some trends from 1033 JAKPAT Mobile Panel regarding Social Media Trend in early 2016. The survey was run for 1 day In this report we cover in general about Social Media Usage of Indonesian respondent also more detailed behavior at each social media they use from Facebook, Instagram, Path,Twitter,Pinterest,Snapchat,Periscope,etc.

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Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both). Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney. Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.

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