JA Volunteers in Decatur Article

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What is a Business HUG HUG = Hear Understand and Give back incredible value HUGS In General What is required to get a HUG in the real world Know Like Trust Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement. Rationale The customer really is always right and he/she now has more power than ever before to exercise being right! Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question. Benefits of being HUG-able Builds your bottom line by Increased word-of-mouth activity Repeat business Customers willing to provide their information The great thing about a HUG is if you give a good enough Hug you will always get a Hug back. When a customer Hugs you back it will always lead to: More strangers becoming prospects More prospects turning into leads More leads converting into customers and More customers becoming raving fans How to HUG your customers? Start by HEARING what your customers are saying Who are your customers? Listen Engage Survey UNDERSTAND what this means for your business The so what... How are you the solution? How are you Standing out in the crowd? GIVE back incredible value Convenience: Make your product/service more convenient to access or pay for Speed: deliver the product or service faster than your competitors Education and training: be a thought leader, the go to person Eliminate risk: Transfer risks from the customer to your business Quality: provide a high-quality services/products. Safety and security:

Want more Customers? ... Give them a HUG

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