Here are the steps to create a UTM tag and the rule that will make your marketing reporting much easier.

1. The campaign name represents
the main action your audience is
going to perform.
Contact Us Campaign - Contact Form
Content Campaign - Free Resource
Event Campaign - Live or Virtual
Campaign Name
How to Name Marketing
Campaigns
AND MAKE REPORTING EASIER
The Source indicates the chosen
promotional channel : PPC, social
media, email, hosting website.
PPC = CPC
Social Media = FB, LinkedIn, Twitter...
Email = Email/Newsletter
Hosting Website = Domain Name
Source
The Medium contains details of
the link that gets shared.
Newsletter Date - Newsletter June 2020
Blog Title - 5 tips to improve PPC in 2020
Webinar Details - SEO Live Webinar
Medium