URBAN SYSTEMS REPORT

Capstone Project Report
Winter Semester 2012
Prepared for: Ken Gautier and Urban Systems
Prepared by: Dustin Luck
and Stefan Sretenovic

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1. INDEX
1. Index
2. Executive Summary
3. Urban Systems (Summary)
Economic Trends
4. Infrastructure
4.1 Summary
4.2 Housing and Development Trends
4.3 Differentiation in transportation Methods
4.4 UBCO/Airport
4.5 Parks and Habitats
4.6Revitalization of communities
5. Health
5.1 Summary
5.2 Increase in Elderly Population
5.3 Healthcare Service Presence
5.4 Air Quality
5.5Water Quality/Consumption
6. Agriculture
6.1Summary
6.2Land Utilization
6.3 Competition internationally
6.4 Seasonality
7. Tourism
7.1Summary
7.2Rotary Beach park plan
7.3 Glenmore Recreation Park Product
7.4 Rowcliffe Community park
7.5 Phase Two of Stuart park
8. Renewable Energy
8.1Summary
8.2 Renewable Energy
8.3Wind Energy
8.4Solar Power
9. Information Technology (IT)
9.1Summary
9.2Cloud Computing and Services

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9.3Mobile Computing
10. Forestry
10.1 Summary
10.2 Green Building Movement
10.3 B.C. Bio-Economy
10.4 Hemlock and Balsam Fir
10.4 Improved Infrastructure
11. Recommendations
11.1 Infrastructure
11.2 Health
11.3 Agriculture
11.4 Tourism
11.5 Renewable resources
11.6 Information Technology
11.7 Forestry
11.8 Note on Recommendations
12. Conclusion
13. References
2. Executive Summary

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The purpose of our group coming together and producing this report/project was to
aid in the research of economic trends in the Okanagan Valley over the next one to
two decades in order for Urban Systems to capitalize on them. Urban Systems is an
engineering firm that consults and develops engineering projects for governments
and business around western Canada. They are very proficient and effective at what
they do but sometimes have troubles finding time to focus on business aspects when
their main focus is engineering. They brought us in in order to help them in an area
where they are very interested in knowing the future outlook, but don’t have the
time or business personal to fully provide a detailed outline.
The Okanagan Valley is a very diverse and developing economy with many
communities trying to reorganize, readjust or create their own identity. There will
be many emerging economic trends over the next two decades that will become
apparent. A company, such as Urban Systems, that already has a large presence in
the area and is willing to be proactive with these trends can become well situated to
keep and expanded their presence and market share in the Okanagan Valley. After
undertaking extensive research and analysis our group has found that there are
seven major economic trends that will become major factors over the next couple of
decades. These trends are infrastructure, health and healthcare, agriculture,
tourism, renewable energy, information technology, and forestry. Our group then
goes into recommendations on how Urban Systems may be able to take advantage of
these trends in the future.
3. About Urban Systems
Urban Systems is a Kelowna based professional consulting firm. It was founded in
1975, and counts more than 300 employees all across Western Canada. Its inter-
disciplinary professional practice provides:
1) Engineering
2) Environmental science
3) Urban design service for the public and private sector
4) Strategic planning
Urban systems serve many different clients including provincial governments,
municipal governments, First Nations, land developers and others. The organization
is committed to “higher calling of spirit in service for vibrant communities”, which is
at the same time their corporate mission statement as well.
Spirit
Urban Systems collective mission is stated to be – Spirit in service for vibrant
communities. For them, spirit refers to every interaction done with heart, soul and
passion. With great passion, Urban Systems cares greatly about the constant
feedback from the customers by which they strive for perfection. As a company and
a professional practice they came together with the goal of:

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1) Contributing to communities in a specific market
2) Remaining an employee-owned firm with growing commitments to the
clients
3) Maintaining a flexible and networked organizational structure that evolves to
meet the needs of a market
Strategy
Urban Systems offers various strategic services designed to make the best use of a
community’s financial and social assets. Consisted of a team of professionals, the
company interacts with community leaders to assess and answer to the needs
considering land use, policy and infrastructure. The company aims towards
engaging in examining the social impacts of the community’s development and how
these factors can be turned into positive opportunities through collaboration and
strategic partnerships. Urban Systems takes pride in ensuring that clients end up
getting the better of from the community improvement opportunities.
ECONOMIC TRENDS
4. Infrastructure
4.1 Summary
Infrastructure is a major part of any community and this is no different for the
Okanagan Valley. The infrastructure in Valley has seen both major and minor
changes in previous years and the same will be true in the future. There will be
major trends geared towards the use of multiple unit dwellings and away from
single family/2 unit housing projects, which will try to achieve the objective of
making the population in the Okanagan denser and less spread out. There is also a
major trend which will occur (and has already been occurring), which is aiming at
getting the people of the Okanagan away from using single passenger vehicles and
instead using other forms of transportation. Another major trend is the
development of high tech and high scale projects around the UBC-Okanagan campus
and the Airport in order to make this a central hub of research, business and travel
in the Okanagan Valley. Along with these major there are many minor trends, which
will be developed in the future including the development and conservation of parks
and habitats, and the revitalization of the Kelowna downtown and other
municipalities communities (e.g. Rutland, South Pandosy etc.) in order to try and
strengthen their identity.

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4.2 Housing and Development Trends
As the population continues to grow at a steady rate over the next couple of decades
the housing will also continue to develop and advance. The major trends in this time
frame, in regards to housing, will be a major growth towards multiple unit dwellings
(e.g. Condos and apartments) and a slow down in development of single unit and 2
unit dwellings (e.g. Houses and duplex’). This will happen as the Okanagan Valley
tries to develop compact urban forms that maximizes the use of existing
infrastructure and contributes to energy efficient settlement patterns. The goal is to
progress towards increasing densities (approximately 75 – 100 people per ha
located within a 400 meter walking distance of transit stops) through development,
conversion, and re-development within urban centers in particular. Specifically, in
Kelowna there will be a large increase in the downtown/waterfront area in the
multiple unit dwellings, as the city wants to increase the density and make it a hub
of Kelowna and the Okanagan Valley. (Okanagan Community Plan, CH.5, 2011)
4.3 Differentiate transportation method
Communities in the Okanagan Valley are focused on transportation objectives that
differentiate from single passenger vehicles (e.g. cars and trucks) and move towards
sustainable types of transportation (e.g. walking and buses). The trend will continue
towards active transportation such as cycling and walking and also more
sustainable types of public transportation such as more efficient and improved
buses and bus routes. Programs will also be developed that promote reduced car
ownership, reduced vehicle trips, reduced peek hour vehicle trips, and better
management of parking supply. Future roadway planning will be developed with
this strategy in mind and support these sustainability and efficiency goals. There
will also be a push for transit service needs to be integrated into community designs
and development proposals to optimize access to transit services for people and
incorporate essential infrastructure on transit routes. Transit infrastructure such as
transit stops, bus pull out bays, bus shelters, benches, lighting, accessibility features,

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bike lockers or other transit amenities may also be incorporated in order to increase
bus use and aid in growing the density of the population. (Okanagan Community
Plan, CH.2, 2011)
4.4 UBCO/Airport
Over the next 10-20 years the areas of and surrounding UBCO and the Kelowna
International Airport will become a major hub of the Okanagan Valley and will
become a key location for business, research and travel. There will be a focus of
development of projects focused in and around the surrounding area of these two
significant locations. The two locations will have significant impacts to the valley in
the following ways:
 UBCO: The impact that UBCO is having and will have in the Okanagan valley is
substantial. Some in the community are beginning to feel that within the
next couple decades Kelowna specifically will become a “University driven
town”. UBCO is a very big regional economic driver. With large development
and construction at the university and a new research infrastructure, the
university has an annual economic impact of over $300 million per year.
This number is certain to increase as the university population and programs
offered continue to grow through future years. (Economic Development
Commission, 2010)
 Kelowna International Airport: The Kelowna international airport is
becoming a very integral part of Kelowna and the Okanagan community as a
whole. It is becoming busier and more populated every year and by the year
2015 is expected to reach a passenger volume of 1.6 million people. The
airport is also increasing the number of national and international flights
available and locations that it travels. In recent years it has seen many
additions including new restaurants, a larger terminal, and extended
runways. These expansions are believed to continue as the airport expects
the higher passenger volume and more international flights. (Economic
Development commission, 2010)
4.5 Parks & Habitats
Parks and wildlife habitats are a very important characteristic of the Okanagan
Valley and have become a large part of the identity of the valley itself. There will be
a trend moving towards trying to protect and enhance these natural areas in order
to provide a variety of parks and habitats to pursue active, creative and healthy
lifestyles and also to protect and increase the wildlife population in the Okanagan.
The objectives and goals set out for the future regarding parks include maintaining a

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standard of parks at 2.2 ha per 1000 new people, providing active and passive
parks, and a city-wide linear park and trail network, particularly along the
Okanagan Lake shoreline. The objective for wildlife habitats is to create an open
space network that protects sensitive ecosystems and link important habitat areas.
For both parks and wildlife habitats the acquisition of regionally significant natural
areas is supported. (Okanagan Community Plan, Ch.5, 2011)
4.6 Revitalization of community identities
Each community within the Okanagan Valley has a specific identity and wants to
grow and establish this to the best of their abilities and resources. All of the
communities in the valley are striving to develop themselves as best as possible but
there are three major areas that will see major developments in the next couple of
decades. These three areas are as follows:
 Kelowna: The city of Kelowna is striving to develop a strategy and recognize
that a unique, attractive, thriving and livable downtown is strategically
important to Kelowna’s overall prosperity and success. In trying to pursue
this goal, the city will plan and manage the downtown as a single and special
entity and will take a proactive, comprehensive, integrated and collaborative
approach towards providing services and infrastructure, delivering
programs, and developing a supportive regulatory and financial
environment. (Okanagan Community Plan, Ch.8, 2011)
 South Pandosy: The goal of this community is to define the image of the south
Pandosy area and encourage the development of residential buildings
fronting on the Abbott/Watt Road corridor to present a “grander” or more
“stately” image than other residential areas, which will enhance the desired
character of the corridor. (Okanagan Community Plan, Ch.5, 2011)
 Rutland: The focus of this community is to try and attract a larger population
toward the Rutland community and specifically the downtown center. In
order to do this the community is trying to feature special landmarks and
architecture in order to try and draw the interest of passer-by traffic (both
foot and vehicle). The two most important areas to develop for Rutland are
the northeast and northwest corners of Highway 33 and Dougall Road
intersection and the intersection of Highway 33 and Rutland Road. Both
locations will be intended to mark entranceways to the pedestrian-oriented,
commercial core of the downtown. (Okanagan Community Plan, Ch.5, 2011)
5. Health

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5.1 Summary
An economic trend that is becoming very relevant in the Okanagan and will continue
to be in the future is the concept of health in general and the healthcare system
provided around this trend. This trend has already began to grow and will grow
more rapidly in the next one to two decades. There is one major aspect of the
Okanagan that is going to impact this trend predominantly which will be the large
elderly population and the steady increase in this population that will be seen over
the next couple decades. This increase will lead to many new developments in the
community such as more living space need for these elderly people, more and
different types of transportation, more healthcare people working, larger facilities,
and much more. This will be the main driver of the health field in the Okanagan in
the future but there are also a few other items that will become economic trends in
the Okanagan in regards to the health field. These trends are items such as an
increase in presence of healthcare in the Okanagan (e.g. KGH and the medical
building at UBCO), the Air Quality of the Okanagan, water quality/consumption in
the valley, and the overall activity and lifestyle choices of the Okanagan population.
5.2 Increase in the Elderly population
The population of Okanagan (and specifically Kelowna) will continue to grow over
the next one to two decades at a steady rate of an estimated 1.4%. In this percentage
there is expected to be growth in all age groups. However, the age distribution will
begin to differ as we go further into the future. The increases in the elderly
population will be a far more substantial compared to the increase in the younger
age groups. This means that there will be a major trend in the Okanagan valley in
the next couple of decades towards the healthcare and support services for the
elderly population within the valley. This trend will mean an increase in areas such
as elderly residence, transportation services provided for the elderly population, an
increase in the number of healthcare employees and providers, and the expansion
and creation of facilities for the elderly residents. This population shift will be one of
the key trends developing in the Okanagan Valley and it may lead to large economic
gains if a company can find their niche in this market. (Okanagan Community Plan,
Ch.2, 2011)

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5.3 Healthcare Service Presence
The next couple of decades will bring a trend that leads to an increased presence of
the healthcare services in the Okanagan Valley. This presence has already been seen
in the past few years and currently with the expansion and development of the
Kelowna General Hospital and the medical building that has been built at the UBCO
campus. Both of these areas will continue to develop and expand in the future and
the areas around them will also become more involved with the health service
industry. Kelowna General Hospital is already developing around the hospital itself
and the community is driving for more expansions that should be compatible with
the surrounding neighborhoods. There are also discussions of the possibility of a
helicopter-landing pad at the hospital itself. This helicopter pad would allow for the
hospital to become the central location for medical services and emergency
procedures in the interior of British Columbia. Along with the hospital is the
creation and development of the medical department at UBCO. This program is
increasing its class size and presence every year and with its allegiance to the
Kelowna General hospital and use of the hospitals resources it will continue to grow
into a well-established and respected medical program for many years. (Okanagan
Community Plan, Ch.5, 2011)
5.4 Air Quality
With the trends in increase of the elderly population and healthcare presence in the
Okanagan Valley there will be another trend that will begin to develop in one to two
decades. This trend will be the need for improvement of air quality. There are
already protocols and initiatives in place to lower the greenhouse gases (reduction
goal of 33% by 2020) and improve the overall quality of air in the Okanagan but
there are still many opportunities to expand and evolve these in the future as well as
create new and better processes. The trends that will be seen in the Okanagan
Valley and British Columbia as a whole in the future will develop around three
major sectors that are:
Clean Transportation:
 Legislation that sets strict tailpipe-emission standards for all new, light-duty
vehicles sold in the province:
 Cleaning up emissions from transit and school buses
 Retrofitting older heavy-duty diesel vehicles
 Reducing idling through the Provincial Idle-Reduction Initiative
(BC Air Quality, 2009)
Clean Industry:

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 Eliminating beehive burners (not as important for the Okanagan)
 Turning more wood waste into energy
 Working with the bioenergy industry and others to develop new fine
particulate standards for industrial boilers
 Encouraging companies to use the cleanest available technologies
Clean Communities:
 Taking an active role in air shed planning
 Supporting people to replace old wood stoves with cleaner alternatives
 Better and more strict regulations on outdoor burning
 Supporting research on air quality and health
5.5 Water Quality/Consumption
The water quality and consumption of water in the Okanagan Valley may be another
trend that will develop over the next one to two decades. At the current time the
quality of water is decent when compared with more populated areas in the
province and Canada. There are still some issues that have to be monitored and
improved going forward with the water quality and efforts need to be made to
reduce issues such as non-point sources from storm water, septic systems,
agricultural activities, and logging activities. There may also be emerging issues that
need to be addressed such as organic chemicals that may affect the water supply
and overall aquatic ecosystems in the Okanagan. (Ministry of Environment, 2010)
Reducing the consumption of water in the Okanagan is another trend that will
develop in the future. Steps have already been taken to combat and increase in
water consumption but more will have to be done in the future with the growing
population. The main trends in reducing water consumption will be linking water
conservation to development proposals, reduce water system leakage, promote and
use water efficient fixtures, and explore and develop water reuse opportunities.
(City of Kelowna, 2009).
6. AGRICULTURE
6.1 Summary
Historically agricultural land has been part of the building blocks for any urban
developments as urban centers are typically located in close proximity to agricultural
centers. The ability to produce food and other agricultural products is equally as
important as managing urban growth. Often both of these goals are in strong opposition
with each other because are urban areas grow they infringe on rich agricultural land. The
Okanagan Valley is one of three fruit producing areas in Canada and one of two grape

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producers (Agricultural Plan, 1998). However, the Valley is becoming a large population
center and competition for limited supplies of land is quickly diminishing the agricultural
industry. It is becoming increasingly important for agricultural land to be regarded as the
important resource that it is. This land does not only provide basic human needs but also
contributes to the social perception of the Okanagan community. The agricultural sector
in Kelowna is trending positively and it will provide many business opportunities to any
business able to capitalize on this trend (Agricultural Plan, 1998).
6.2 Land Utilization
Currently in the Kelowna area, agricultural developments occupy the largest percentage
of land, a total of 8,592 Ha in 2010 accounting for approximately 40% of Kelowna’s
land. With population centers expanding in the Okanagan Valley the City of Kelowna
has devised a plan to increase the allocation of land in Kelowna towards agriculture
estimating it to have 9,896 Ha designated within the next 20 years (Official Community
Plan, 2011). The largest areas of rich agricultural land are located to the south and
southwest Kelowna borders. This would me that roughly 46% of all the land in Kelowna
is contributing towards agriculture. With so much growth in agricultural land it is
foreseeable that some of the major wineries such as Gray Monk Estate, Mission Hill or
Quail’s Gate will be making plans for expansion on their lands and making upgrades to
their facilities. This will provide huge opportunities to any company that can capitalize
on this growing market. The second largest land designation is single/double residential
units at 4,381 Ha (Official Community Plan, 2011). This designation is anticipated to
decline slightly in the next 20 years.
6.3 Competition between the farmers and growers from all over the world
A couple of trends that are occurring in the industry are: competition between the farmers
and growers from all over the world and being a highly seasonal industry. Although the
fruits and vegetables are available from local producers, they are imported from foreign
countries, such as California, South America, Australia and Europe. In the similar
manner, New Zealand or Australia export meat products to B.C., so it is not necessarily
produced locally; furthermore, China exports packaged fish or seafood sold in B.C.
supermarkets (A Guide to the BC Economy and Labour Market, 2001, Challenges, para.
1). The reason why the supermarkets are buying these products from other countries is
because of cheap imports cost or because of the opportunity to buy in bulk from large
farming operations that can make the products in large quantities. The other reason of
import falls in the management side of the products. For instance, lower cost of
production, refrigerated containers and cold storage facilities make it feasible to purchase
fresh products from all over the world at the lowest cost compared to the local cost (A
Guide to the BC Economy and Labour Market, 2001, Challenges, para. 2)
6.4 Highly Seasonal
Due to the fact that the agriculture is highly seasonal industry, there is an increase in the
employment during the spring for planting (A Guide to the BC Economy and Labour
Market, 2001, What are the characteristics of the work force?, para. 1). Then, it matures

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during the summer where fruits, berries and vegetables are ripening and harvested after
which the industry growth is dropped significantly in the fall and winter. Therefore, the
industry has one-third of the workers as temporary employees. Thompson-Okanagan
accounts for 21% of agriculture workers. This means that this industry will be continue in
the long run in this region. (A Guide to the BC Economy and Labour Market, 2001,
where are the jobs located?). During the next few years, the growth of the industry is
anticipated to be at about the same rate as the entire economy. It is predicted that the
industry won’t share more than 1% of total GDP by 2017 and the share in the
employment is forecasted to decrease to 1.4% (A Guide to the BC Economy and Labour
Market, 2001, What’s the outlook of 2017?, para. 1).

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7. TOURISM
7.1 Summary
Kelowna is a massive tourist destination most notably during the summer months. The
population increases considerably during these months bringing in large amounts of
revenue and allowing for businesses to flourish. The parks, lakes and beaches are the
primary draws to those people who visit Kelowna. In the winter season proximity to Big
White and Silver Starr can also draw tourists. With tourism being such a large industry in
the Okanagan Valley Kelowna must stay competitive with other surrounding towns, most
notably Penticton. In order to keep tourist levels high and maintain a good quality of
living for both full time and part time residents the roadways and facilities that service
these functions must be expanded and upgraded. The city has plans in place for
improvements in many areas of the tourism industry. The future trends for this section
are looking very positive and there is going to be multiple different opportunities for
businesses to capitalize on.
The city of Kelowna has made it clear that they have intentions of improving various
tourist/parkland destinations throughout Kelowna. Some of these projects include the
Rotary Beach Park Plan, Glenmore Recreation Park, Rowcliffe Community Park and the
implementation of phase two of the Stuart Park Plan. Between these four major projects
currently in the planning phases within the City of Kelowna it is evident that there is still
profit to be found in tourism industry in the area. Within the next few years big changes

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are going to be made to the city and any company that can get involved in these projects
has the potential to make a profit. Tourism has always been a huge part of the economic
success of the Kelowna landscape and this is still a prevailing trend today.
7.2 The Rotary Beach Park Plan
The Rotary Beach Park Plan is designed to address the issue of the foreseen increase in
population surrounding Rotary beach. This plan is still in the beginning stages and is to
be implemented in phases over the next several years. The main goal of the plan is to
address three distinct issues. It must accommodate future infrastructure connections and
close the southern drive out. Currently the southern exit consists of a single mandatory
right-hand turn where people are often tempted to turn left creating a traffic hazard. A
way to connect roadways to the current infrastructure in a safe effective manner is
needed. This would then allow the closure the southern driveway. Lastly the project
requires the replacement of the current washroom facilities. (Rotary Beach Park Master
Plan, n.d).
7.3 The Glenmore Recreation Park Project
The Glenmore Recreation Park Project is intended to create a meaningful recreation and
community-level park in Glenmore Valley. The park is expected to be 10.5 Ha. This
plan includes the construction of baseball fields, playgrounds, walking trails, drainage
improvements, parking and washrooms. The plan itself is only in the preliminary
concept planning stage and has the potential to undergo change. The park is planned to be
located off of Longhill Road on a location that will help to minimize the park’s impact on
any agricultural land. (Glenmore Recreation Park, n.d).
7.4 Rowcliffe Community Park
Rowcliffe Community Park is planned to be “the new heart of the south” in Kelowna.
Park design is intended to be complete by the end of 2012 and construction will then
await budget approvals. The plans for the park extensive including open fields and
common areas, perimeter walking trails, dog parks, washrooms, playgrounds/spray park,
parking for up to 60 cars and activities for seniors. This park is designed to help the
attraction of residential construction and instantly increase the attraction of the
surrounding community. (Community Park, n.d).
7.5 Phase Two of Stuart Park
Phase two of Stuart Park is currently in the planning stages. The idea is to devise a way
to economically relocate the Senior Centre and the Kelowna Yacht Club to new locations.
By relocating these two establishments the plan aims to make use of over 300 meters of
prime waterfront land. The park plans to create a focal point for the City’s cultural

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district attracting tourists and residents alike. Key features include a lakeside promenade,
civic plaza and riparian enhancements. (Stuart Park, n.d).
8. Renewable Energy
8.1 Summary
In the past century the Climate change was significant in the Okanagan Valley. It is
estimated that the temperature has increased by approximately 1 degree Celsius, which is
two times more than the global average. Additionally to the temperature change and
longer daylight, it is recorded that the wind power has increased by 0,6% as well in the
past century (Johnston, 2012). Due to the Okanagan’s mid-low-latitude location, it is
expected that this trend will continue over years. Experts suggest that drier, warmer,
sunnier and windier weather will be seen more and more during next 20 years if the trend
continues.
Renewable energy refers to the generation of electricity or heat from various different
sources such as; wind, heat, sunlight, running water and other. Most of those sources act
as fuel for production so it can be assumed that, except some fixed costs, the variable
costs would be very low for a company. Most of these technologies are powered by
renewable and non-renewable sources and most of them are infinite; as of wind and
sunlight. The only source that might get costly in next few decades, in the Valley, is the
fuel as it is considered the main characteristic of renewable energy sources and is used in
large amounts.
 In order for a company to get accepted in the Renewable Energy “Business” it has
to meet two rules:
 The generation of renewable resources cannot affect the future generations in
their attempt to access affordable electricity.
 The protection of human health and environment has to be in effect at all times.
The green power is not just useful for the company in their quest to create profit but is
also good for the environment and nature as it limits the carbon emission. It has many
different effects on the nature as it keeps the water cleaner, flora and fauna more alive
and doesn’t produce any toxic waste. From this we can conclude that this type of business
brings a win-win situation and has great potentials to be approved by the Government
(Johnston, 2012).
8.3 Wind Energy
Wind potential is very specific when it comes to electricity, as it can generate, through
the turbines, a sufficient amount of electricity at prime time. In order for one to undertake
this project the first step would be to set various stations in order to determine wind

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resources at a location. The turbines, at the prime time of the wind, are most efficient and
work the best at the wind speed of 11-12 m/s, but also have a capability to operate at low
wind speed as of 1-2 m/s. This shows that turbines are very efficient and can benefit the
owner greatly when it comes to savings. BC Hydro reported that British Columbia; Fraser
Valley and Okanagan Valley, have many different windy locations. Unfortunately due to
limited financial resources and remote locations only few companies took the challenge
to undertake the market. Since Kelowna is located in the middle of the Okanagan Valley
and surrounded by hills, this gives a great potential for this kind of a project as it can
bring back major profit back to the company (Johnston, 2012).
8.4 Solar powered innovation
Solar power is the conversion of sunlight into electricity; directly through sunlight or
indirectly by using concentrated solar power. The use of solar energy has shown to be
growing in the past few years, Canada vise. Approximately 17 GW of Earth’s capacities
was added by the end of 2011 which is more than seven times the capacity of 6 years
earlier. Sun potential has grown in years in the Okanagan Valley as discussed in previous
paragraphs. As the result of longer day light during the summer, compared to ten years
ago, this might be an interesting project to undertake in the valley and create a green and
zero-carbon environment. It is estimated in Kelowna, that 1 kW solar panel will generate
1200 kW/h, which presents one of the highest returns when compared to other regions
across Canada. Due to a limited number of Companies interacting in this Industry this
could turn out to be a very profitable project. Even though renewable energy has many
social benefits when it comes to the environment, implementation of the green projects
can turn out more costly than one could think. Therefore a detailed strategic plan needs to
be conducted; about competitors, costs and different factors before entering this very
profitable but risky industry (Johnston, 2012).
9. Information Technology
9.1 Summary
During the last 10 years the IT world has developed so much that one could say that it is
hard to predict what else could possibly happen. From mobile to computer innovation,
the technology world has grown rapidly. Nowadays most companies thrive to follow the
current trends but it is really hard to predict what the future will bring when it comes to
this matter. However it is easier to predict how an individual/company can benefit
potentially in the future from it. Cloud and Mobile computing seem to be one of the most
growing technological trends in this era. Both present a great opportunity for a company
to cut their costs and increase productivity, which is the main goal. When it comes to the
Okanagan region many companies have recorded their shifting from the old “traditional”
way of computing to the more efficient and profitable cloud and mobile computing. The
reason for this sudden change is the way that the business world functions today. More
and more business is done outside of the companies’ facility at the convenient place for
the customer. Therefore more and more companies started enforcing this “new” way of

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computing in order to keep up with the current trends and competition. D. MAYES
(Benefits Of Mobile Computing, 2012)
9.2 Cloud Computing
Cloud Computing presents the use of computing resources that are delivered as a service
over a specific network. It assigns remote services with a user’s data, software and
computation. The advantage for an individual of possessing cloud computing in the
company is enormous. First of all it increases output and productivity with fewer people,
therefore saving sufficient funds. Secondly, it is used to easily maintain information with
little necessary investment, plus the costs depend on demand mostly. Advantages for
Urban Systems in having this system are massive. It would get more work done in less
time with fewer work forces. That would let the Urban Systems stay within the budget
and would fasten up the process cycle time. Additionally, it would be useful in
monitoring specific projects more effectively with faster information access time, making
the life of workers way easier as well. Overall, Cloud Computing would improve
productivity and would save additional resources for potential expenditure and R&D
(Advantages Of Cloud Computing, 2012).
9.3 Mobile Computing
Mobile computing implicates mobile communication, mobile hardware and mobile
software. It involves taking most of the crucial computer files onto the online field, by
making them easily accessible anywhere. Advantages that one might gain from obtaining
this system are countless. By having this computing system Urban System would be
capable to conduct the business at the point of its action and would improve its decision
making. This would have a great effect on the company’s competition as it allows it to
evaluate business information quickly at the moment more accurately. Secondly Mobile
computing would help certain Urban System individuals to increase their productivity,
increase their sales and make the company more profitable. By improving company’s
internal services, the customer’s relations would be greatly affected as well. This would
result in the increased ability to answer customer inquiries and other quests whenever
they happen to be (Benefits Of Mobile Computing, 2012).
10. Forestry
10.1 Summary
Forestry performs an essential role in boosting up the B.C. jobs plan because forestry is
one of B.C’s largest economic drivers. Recreation, clean water, air and many
environmental benefits all depend on the forest. B.C. is well known as a world leader in
maintaining forest management and the developing ecosystem practices, which are
leading edge. Therefore, B.C. possess the title of being the world’s largest exporter of
softwood lumber. Many activities under the forest sector in B.C. are connected indirectly;

19
for instance, planning, planting and forest management; harvesting and road-building;
wood product manufacturing; forest product marketing; pulp and paper and bio-refining
(Our Natural Advantage: Forest Sector Strategy for British Columbia, n.d.). Due to
forestry being the bedrock for B.C. economy, its growth is very important for sustaining
B.C’s economy in the long-run. However, the industry faces two significant challenges:
shortage of skilled workers and forthcoming trees supply assessment in the Interior. To
overcome these challenges and establishing the industry’s status for further growth, the
following parties’ cooperation would be required: industry, government, stakeholders,
communities and First Nations (Our Natural Advantage: Forest Sector Strategy for
British Columbia, n.d.).
10.2 Growing global green building movement
One of the trends in the forestry industry is increasing the use of “growing global green
building movement” (Our Natural Advantage: Forest Sector Strategy for British
Columbia, n.d., p.5). This means that the wood B.C. is exporting would be utilized more
around the world. This trend is occurring because some countries can’t keep up with the
reality of the climate change and is worried about the environmental impact of human
activity. As a result, B.C. can play an important role in supporting these countries
because wood is durable, cost-effective and climate friendly-and using more wood
directly supports jobs and economic growth in B.C. communities. Although it is
uncertain that where the current global economy will be heading, it is anticipated that
global gross domestic product will be double in the next 20 years because worldwide
demand for wood is projected to grow significantly (Our Natural Advantage: Forest
Sector Strategy for British Columbia, n.d.). Therefore, B.C. will be becoming more
attractive to foreign markets because of growing demand in fast-growing Asian markets.
This continues investment will keep the forest vibrant and sustainable. Climate change
creates two risks for the forest sector: wildfire and mountain pine beetle epidemic. To
overcome these problems, B.C. forest and its products are capable enough to store huge
amount of carbon in order to support the growth of a low-carbon economy and lighten
climate change (Our Natural Advantage: Forest Sector Strategy for British Columbia,
n.d.).
10.3 Build B.C. bio-economy
Another trend in the forestry industry is “build B.C. bio-economy”. The forestry industry
is ready to enter bio-age which is a future where wood fiber is changed into various
products, such as electricity, fuels, plastics, solvents, lubricants, even food additives (Our
Natural Advantage: Forest Sector Strategy for British Columbia, n.d.). The reason for this
trend to develop is because forest industry facilities possess an opportunity through bio-
pathways to produce bio products along with the traditional forest products. This, in turn,
brings more appealing financial returns.
10.4 Hemlock and Balsam Fir
The two most abundant species in B.C. coastal forests are Hemlock Fir and Balsam Fir.
These are also the most challenging types of trees to process. In 2007, the federal

20
government and FP Innovations found ways to obtain more value of benefits from these
trees. A great benefit of using hemlock was uncovered that it allows reducing the sound
in boards along highways plus new hemlock decking product. Due to bringing this
convenience along the highways through the use of hemlock, in 2012/2013, the federal
government and B.C. will continue to invest in order to further enhance the Coastal
Hemlock-Balsam Fir Initiative (Our Natural Advantage: Forest Sector Strategy for
British Columbia, n.d.).
10.5 Improve infrastructure to get goods to market in B.C.
One last trend in the forestry industry is the “improve infrastructure to get goods to
market in B.C (Our Natural Advantage: Forest Sector Strategy for British Columbia, n.d.,
p.20)”. Before forest products are shipped to their destination, such as B.C. ports, Eastern
Canada and south to the U.S., rail cars or trucks are used to move them ahead. It is
predicted that Asia-Pacific container traffic that goes through B.C. ports would be double
by 2020 (Our Natural Advantage: Forest Sector Strategy for British Columbia, n.d.). This
will become a challenge if infrastructure capacity is not expanded which has planned by
the Pacific Gateway program as its ambitious targets. Through this expansion in the
infrastructure, it will be convenient for Asian customers to easily attain B.C.’s natural
resources.
11. Recommendations
11.1 Infrastructure
The infrastructure of the Okanagan Valley and its communities is a trend that can be
capitalized on by Urban Systems. It has been a main trend in recent years and will
continue to be in the decades to come. There are a few ways in which Urban Systems
can take advantage of this trend of growth in infrastructure. First, Urban Systems
can aid in the development and application of public transit systems and methods in
order to find ways to eliminate the use of single passenger vehicles. Another method
for Urban Systems to connect to this trend is to help advance communities towards
becoming more self-sustaining and less dependent on having to travel long
distances to get what they require. Finally, Urban Systems can help communities
(especially Kelowna and its downtown) utilize, design, and implement Multiple Unit
dwelling complexes that will continue to increase in number and become more
relevant in the future.
11.2 Health
The health and healthcare aspect of the Okanagan will become a huge trend driving
the economy in the next two decades. Companies that can find a niche in this market
will have the opportunity to increase revenue and expand their market share. Urban
Systems can take advantage of this economic trend in a variety of ways. Urban
Systems can benefit on the elderly population increasing by helping design and

21
implement community transportation and care systems that are more efficient and
available to the elderly. Urban Systems can also help in the design and expansion of
the healthcare facilities located around Kelowna General Hospital. Another method
by which Urban Systems can connect with the health trend is by finding ways to
improve air quality in the Okanagan Valley. Finally, Urban Systems can be involved
in health by implementing systems that reduce water consumption and decrease the
amount of pollution flowing into lake water and the drinking system.
11.3 Agriculture
We have analyzed the agricultural industry and have discovered that the City of Kelowna
is planning on increasing the percentage of land allocated to the agricultural industry
within the next few years. This indicates that there are going to be companies in this
sector seeking to expand and Urban Systems should be ready for this in order to
capitalize on any opportunities in this sector. This expansion confirms that the City of
Kelowna plans on maintaining its status as a primary producer of agricultural goods in
Canada rather than becoming exceedingly urbanized. This kind of growth is good for
Urban Systems, as it will allow the company with the chance to profit. Urban Systems
should try to keep a close eye on any of this agricultural expansion and to get involved
wherever possible.
11.4 Tourism
After the analysis of the tourism industry, it is apparent that the City of Kelowna does
have plans to expand and update this sector of the economy in Kelowna. This will
provide Urban Systems with various opportunities to get involved in new projects. How
many of these projects that Urban Systems will have the opportunity to be a part of are
largely in speculation at this point but given the information available to us we would
recommend that Urban Systems make involvement in tourism focused projects a priority.
Examples of these projects are the Rowcliffe Community Park, Glenmore Recreation
Park, and the Rotary Beach Park Plan. These projects all provide engineering
opportunities and it is our hope that Urban System has the connections in place to be able
to get in on the action.
Wind Energy
Wind potential is very specific when it comes to electricity, as it can generate,
through the turbines, a sufficient amount of electricity at prime time. Since Kelowna
is located in the middle of the Okanagan Valley and surrounded by hills, this gives a
great potential for this kind of a project as it can bring back major profit back to the
company. Luckily, for the Urban Systems, few companies took the challenge of
getting involved in this business due to limited resources. Since this presents a very
profitable opportunity and competition greatly lacks; we believe that Urban Systems

22
should take an advantage of it and by investing sufficient funds take over the market
in the Okanagan Valley.
Solar powered
Solar power is the conversion of sunlight into electricity; directly through sunlight
or indirectly by using concentrated solar power. The use of solar energy has shown
to be growing in the past few years in the Okanagan Valley, with Kelowna being
known for a city with most day light hours during the summer time. Due to a limited
number of Companies interacting in this Industry, and Kelowna’s fabulous location,
this could turn out to be a very profitable project for Urban Systems if a good
strategic plan is made.
11.6 Information Technology
During the last 10 years the IT world has developed so much that one could say that
it is hard to predict what else could possibly happen. Many companies have
recorded their shifting from the old “traditional” way of computing, to the more
efficient and profitable cloud and mobile computing, in the Okanagan Valley in last 5
years. The reason for this sudden change is mostly cost saving and efficiency. We
believe that Urban Systems should enforce this idea in order to be able to keep up
with the current trends and competition, thus save money in a longer term.
Cloud Computing
Cloud Computing presents the use of computing resources that are delivered as a
service over a specific network. It usually gets more work done in less time with
fewer work forces. We believe that Urban Systems should switch to this type of
computing, as it would increase output and productivity with fewer people. This will
enable them to maintain information with little investment and make the work done
more efficiently.
11.7 Forestry
If not already, the company may think about using logs coming from hemlock and
balsam fir for highways construction. Hence a large numbers of traffic run on the
highways every day, this can easily create disturbing sounds without the hemlock. As
mentioned above that these two species are found in large amount, these may become
dominant in the construction of highway plus it will generate tangible value improvement
to the forestry industry (Our Natural Advantage: Forest Sector Strategy for British
Columbia, n.d. P17).
Urban Systems may consider increasing wood use during consultation of projects rather
than steel or concrete to mitigate the impact on natural environment. The company may
also want to use more wood where possible for its clients, which will encourage the
clients to see the advantages of agreeing on environmentally sustainable approach toward
new developments.

23
The company may use its 40 years of strategic transportation planning to support the
forestry industry and support an adequate forest access network. As mentioned above that
the Interior is far from the threat of Mountain Pine Beetle epidemic and wildfires, this
gives an opportunity to the Province to plant million of trees in future years. To support
this initiative, Urban Systems may forecast the infrastructure in terms of what
improvements would be needed to increase the capacity. In this way, planning ahead in
connecting the missing routes or building the new ones to produce the successful
outcome for the forestry industry would open more opportunities for the company to
continue work with the forestry industry.
11.8 Note on Recommendations
Throughout the duration of the project we have been in communication with Ken in order
to ensure that the direction we have been taking our work has been appropriate.
Unfortunately over this final stretch of time coming to our final presentation external
circumstances, along with the busy schedule of Urban Systems’ business we have been
unable to receive final connections between the trend analysis provided and Urban
Systems real processes. We have delivered recommendations in our report that we feel
could provide the greatest benefit for Urban Systems as a firm. However, due to only
having a short time span for the report and not knowing the technical aspects of what
Urban Systems does as an engineering consulting firm we felt it was better to give
general recommendations that Ken and Urban Systems may use in order to connect with
specific engineering concepts that they perform.
12. Conclusion
This report has analyzed seven different economic trends in the Okanagan, health,
tourism, information technology, forestry, agriculture, renewable resources and
infrastructure. Connections have then been made between these trends and the structure
of the company Urban Systems to test for the best possible direction to take the company
within the next 10 years. It has been determined that the landscape within Urban Systems
is operating in benefits from many strong, positively trending economic traits. Through
our analysis the areas that appear to be trending most positively and that are likely to
open an abundance of opportunity for the business are the health, tourism and
information technology. Urban Systems ability to derive the most profit from these
industries opportunities will be a strong determining factor in the companies continued
success. The future for Urban Systems and the economic trends analyzed in this paper
are predominately positive. In conclusion this report has determined that Urban Systems
is faced with many positive opportunities and decisions that must be made in the near
future. By focusing on the trends discussed in this paper Urban Systems has the potential
to be very successful.

24
13. References
A Guide to the BC Economy and Labour Market. 2001. Retrieved from
http://guidetobceconomy.org/major_industries/agriculture.htm
Advantages Of Cloud Computing | CloudTweaks. (n.d.). CloudTweaks.com -
Cloud Computing Community. Retrieved December 2, 2012, from
http://www.cloudtweaks.com/2012/08/advantages-of-cloud-computing/
Advantages Of Cloud Computing | CloudTweaks. (n.d.). CloudTweaks.com -
Cloud Computing Community. Retrieved December 2, 2012, from
http://www.cloudtweaks.com/2012/08/advantages-of-cloud-computing/
Agricultural Plan. (1998, December). Planning and Department Services.
Retrieved November 21, 2012, from
http://www.kelowna.ca/CityPage/Docs/PDFs/Strategic%20Planning/Agriculture%20Plan
.pdf
BC Air Quality (2009) BC’s Plan for Improving Air Quality. Retrieved from
http://www.bcairquality.ca/plans/index.html
Benefits Of Mobile Computing | Benefits Of. (n.d.). Benefits. Retrieved
December 2, 2012, from http://benefitof.net/benefits-of-mobile-computing/
City of Kelowna. (2009) Water Sustainability Action Plan. Retrieved from
http://www.kelowna.ca/CM/Page2542.aspx
Community Park. (n.d.). City of Kelowna. Retrieved November 21, 2012, from
http://www.kelowna.ca/CM/Page1734.asp
Economic Development Comission. 2010 Central Okanagan Economic Profile.
Retrieved from http://www.regionaldistrict.com/media/17559/EconomicProfile09.pdf
Glenmore Recreation Park. (n.d.). City of Kelowna. Retrieved November 21,
2012, from http://www.kelowna.ca/CM/Page3444.aspx
Johnston, C. (n.d.). Opportunities and Challenges for Renewable Energy
Development in British Columbia.http://blogs.sfu.ca. Retrieved December 2, 2012, from
blogs.sfu.ca/departments/cprost/wp-content/uploads/2012/06/0404.pdf
Ministry of Environment. (2010) Okanagan Large Lakes – Water Quality
Monitoring Program. Retrieved from
http://a100.gov.bc.ca/pub/eirs/finishDownloadDocument.do?subdocumentId=7611
Official Community Plan. (2011, May 11).City of Kelowna. Retrieved November
21, 2012, from http://www.kelowna.ca/CM/Page357.aspx

25
Official Community Plan. (2011) Ch.5 Development Process. Retrieved from
http://www.kelowna.ca/CM/page357.aspx
Official Community Plan. (2011) Ch.8. Economic Development. Retrieved from
Official Community Plan. (2011) Ch.2 Regional Context. Retrieved from
Our Natural Advantage: Forest Sector Strategy for British Columbia. (n.d.).
Retrieved from
http://www.google.ca/url?sa=t&rct=j&q=our%20natural%20advantage&source=web&cd
=1&cad=rja&sqi=2&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.for.gov.bc.ca%2F
mof%2Fforestsectorstrategy%2FForest_Strategy_WEB.PDF&ei=NpaqUKWGOabmiwK
k84DgDw&usg=AFQjCNFVTgp_Qp9cvMNmTOkjbR1nr-ZMNg
Rotary Beach Park Master Plan. (n.d.).City of Kelowna. Retrieved November 21,
2012, from http://www.kelowna.ca/CM/Page2132.aspx
Spaswinefood: The Search For Okanagan Valley's Best Wineries. (n.d.).
spaswinefood. Retrieved November 21, 2012, from
http://spaswinefood.blogspot.ca/2011/05/search-for-okanagan-valleys-best.html
Stuart Park. (n.d.). City of Kelowna. Retrieved November 21, 2012, from
http://www.kelowna.ca/CM/Page2062.asp

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