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PICK ME UP - Stanford Facebook Class

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PICK ME UP - Stanford Facebook Class

  1. <ul><li>first app: </li></ul><ul><li>PickMeUp </li></ul><ul><li>a pickup lines application </li></ul><ul><li>with high user engagement </li></ul>
  2. entertaining content
  3. the loop
  4. the numbers <ul><li>86% of users send an action </li></ul><ul><li>> 65% visit at least 10 times </li></ul><ul><li>> 20% visit at least 50 times </li></ul>
  5. that’s great, but… <ul><li>1-to-1 interactions </li></ul><ul><li>are not very viral </li></ul>
  6. let’s go viral! that’s great, but…
  7. “Invite some friends (please) ”
  8. Personal touch
  9. “ Share your answer with some friends”
  10. # of invites
  11. “ Share your answer with 15 friends”
  12. <ul><li>Include a personal touch in invites </li></ul><ul><li>Tell them how many to send it to </li></ul>
  13. need a pickmeup? aj olson robert matei

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