1. Presentation Title – 01 Month 2013Competing in a Global Environment- June 2013
Competing in a
Global Environment
Simon Morton
Director of Major Events &
International Relations

2. Medal-Winning Nations

3. Country Country
Belarus Track Cycling Korea Rowing
Belgium Gymnastics (Artistic) Mexico Taekwondo
Brazil Judo New Zealand BMX
Bulgaria Trampoline Peru Shooting
China Badminton Poland Weightlifting, Volleyball
Czech Rep Canoe (Slalom) Russia Athletics
France Table Tennis South Africa Mountain Bike
Germany Canoe (Sprint) Spain Aquatics, Handball
Hungary Fencing, Wrestling Chinese Taipei Modern Pentathlon
Italy Road Cycling Ukraine Gymnastics (Rhythmic)
Kazakhstan Boxing UK Triathlon
2013 World Champs – Host Nations

4. Country Country
Brazil Volleyball Mexico Shooting
Canada Table Tennis Romania Judo
Denmark Badminton Russia Fencing
Egypt Handball Senegal Athletics
France Basketball Serbia Wrestling
Germany Modern Pentathlon Spain Canoe, Hockey, Triathlon
Hungary Weightlifting Switzerland Football, Rowing
Ireland Cycling Chinese Taipei Boxing
Italy Gymnastics, Tennis Turkey Archery
Jordan Equestrian Uruguay Aquatics
Korea Taekwondo
Nationality of IF Presidents

5. Impact of Competition on the Events Market
Increasing cost to host events
• Higher rights fees
• Less favourable delivery specifications and commercial terms
Increasing supply of events
• Significantly more product launched into the market
• Risks to the industry
An immature market
• Emotive decision-making
• Unclear cost/benefits - no established pricing structure
• Opportunities for strategic investors

6. Where does the UK stand?
Acquired some valuable assets in the last few years…

12. GB Medals Since Los Angeles 1984

14. Where does the UK stand?
Country Index
1 China 44,369
2 Canada 39,032
3 Russia 38,137
4 UK 37,421
5 Italy 35,157
6 Germany 28,345
7 USA 24,560
8 Brazil 24,001
9 Korea 23,528
10 France 22,995
Sportcal

15. 70 Major Events Targeted
50% World or European Camps
2.5m Spectators
£280m Economic Impact
35% Rio Qualification
Flagship event for legacy venues
14 Government support programmes

16. • 2013 World Triathlon Championships
• 2013 Rugby League World Cup
• 2013 World Squash Championships
• 2013 European Team Athletics Championships
• 2013 Rowing World Cup
• 2015 World Gymnastics Championships
• 2015 World Canoe Slalom Championships
• 2015 European Hockey Championships
• 2015 European Eventing Championships
• 2015 IPC World Swimming Championships
• 2017 IPC World Athletics Championships
• 2017 IAAF World Athletics Championships
• 2013 ICC Champions Trophy
• 2014 Commonwealth Games
• 2014 Ryder Cup
• 2015 Rugby World Cup
• 2019 Cricket World Cup
Top Tier International Events in the UK

17. Issues for UK and Europe
Europe in decline?
• European nations hosting fewer events
• Growth East Europe vs decline West Europe?
• Fundamental inequalities that favour European nations
Operating environment
• Ease of doing business in Europe?
• Complex mix of stakeholders

18. Issues for UK and Europe
“I will say something which is crazy, but less democracy is
sometimes better for organising a World Cup.
“When you have a very strong head of state who can
decide, as maybe Putin can do in 2018… that is easier for
us organisers than a country such as Germany, where you
have to negotiate at different levels.”
Jerome Valcke, FIFA Secretary General

19. Issues for UK and Europe
Europe in decline?
• European nations hosting fewer events
• Growth East Europe vs decline West Europe
• Fundamental inequalities that favour European nations
Operating environment
• Ease of doing business in Europe?
• Complex mix of stakeholders
Opportunity for greater European collaboration?
• Traditional dominance of Europe coming to end?
• Other countries well-resourced and well-organised
• European opponents need to become allies