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1. Commercial Analysis
Gender Roles
Song Title: Gold Digger
Artist: ______Kanye west and Jamie Foxx________________________________
Directions: As you closely watch the music video, answer the following questions with as
much detail as possible.
1. What are the men/women doing?
The men and women are dancing. The women are gyrating and trying to look
sexy at some parts
2. How are the men/women dressed? How much skin is revealed?
The men are fully clothed and the women are in lingerie
3. Are there more, fewer, or the same number of men as women?
There are more women in the video than men.
4. Describe the body language of the men/women: are they sitting, standing, gyrating,
mugging, etc.?
The women are gyrating the whole video
5. Do the men/women have power? How do you know?
The men are getting their power taken from the women because the men are
saying that the women are taking all of their money.
6. What³s the message of the song?
The message is that women are gold diggers and they will go as far as having kids and/
or lying about if the kid is the mans all for money.
7. What type of music is the song?
The type of music is hip hip/ R&B

2. Music Video Analysis
Race
Song Title: ___Alright ___________________________________
Artist: _________ Kendrick Lamar _____________________________
Directions: As you closely watch the music video, answer the following questions with as
much detail as possible.
1. What races do you see represented?
African American and Minorities
2. Are there any dark skinned women shown? How many?
The video is in black and white but we are positive there are quite a few dark skinned
women due to the simple fact that the videos objective is to talk about racial tension
and police brutality.
3. What is the race of the person at the focus of the video?
The race of the main person is African American
4. What are the black/Latino/Asian/white/Native American/Pacific Islander people
doing?
The Minorities are fighting for equality. There is a white police officer at the end that
metaphorically shoots the rapper at the end.
5. What³s the message of the song?
The song talks about hope for a better future and hope for equality
6. What type of music is the song?
The song is Rap.

3. Music Video Analysis
Sexuality
Song Title: _______My Humps
Artist: ________Black Eyed Peas
Directions: As you closely watch the music video, answer the following questions with as
much detail as possible.
1. Describe any sexually explicit body language:
Women shaking their buts and rubbing them.
2. Who is more sexualized • men or women? Both?
Women are more sexualized due to their big butts
3. Are there sexually explicit lyrics or messages?
They are implying that butts are good when big and how boys want to sex them
because of their butts.
4. How are subjects of the music video dressed?
They have on tight bright shorts , tight jumpers and tight skirts.
5. Describe the relationships between the men and women: Are they long or short term?
Casual or serious?
The relationships seem casual, like they will just have a one night stand.
7. What³s the message of the song?
The message is that women can control the men by the size of their butts
8. What type of music is the song?
The music is pop.

4. Music Video Analysis
Materialism
Song Title: ____________Versace__________________________
Artist: _________Migos_____________________________
Directions: As you closely watch the music video, answer the following questions with as
much detail as possible.
1. Describe the products that are highlighted in the video: (cars, jewelry, clothes, etc.)
Versace clothingandjewelry is highlightedinthisvideo. They alsotalk aboutthe cars they have which
seem to be expensivelike Audi and Maserati’sthey alsotalk aboutthe expensivebrand Ferragamo,
who are known for beltscostingup to 5,000 and over. Another thingthat was useful to add inwas the
type of Mariguanathey are smoking.In one lineone of the rappers say “yousmoke the mid,I smoke
exotic” this istalkingabout howthe price ofweed can be the difference between the effects ofit. mid
is cheaper andeasier to get a holdof thanweed with more colorsand seeminglyharder to get a grasp
of.
2. Are any brand names shown?
The theme of the song was Versace so that is what the men decided to wear and that is
also what the women had on.
3. How is wealth defined in the video?
They are in a mansion and they have a leperoad in one of the scenes. This
emphasizes wealth because owning an animal is exensive and
4. Are products mentioned in the song lyrics?
Yes the brand name is pretty repetitive in the song.
5. What³s the message of the song?

5. 7. What type of music is the song?
Music Video Analysis
Violence
Song Title: ______________Fuck the Police____
Artist: __________N.W.A____________________________
Directions: As you closely watch the music video, answer the following questions with as
much detail as possible.
1. Describe any violent lyrics in the song:
They talking about how they are going to fight and potentially hurt the police if they
continue to harass them for being African American.
2. Describe any violent body language:
They seem angry and they have on mean faces most of the video. They are also in large
groups, suggesting they are ready to fight if needed. Lastly the gun suggestions using
their fingers as an imaginary gun.
3. Describe any violent actions or weapons that are shown:
Some guns are shown and there is a lot of fire in the backgrounds. They also show
people getting shot.
4. Describe any self-mutilation or violence:
People in the video are getting shot at some parts.
5. What³s the message of the song?

6. The message was to the police who wrongly harass the African American communities
and assume that they are up to no good. They are wrongfully abused and constantly
bothers and they are tired.
6. What type of music is the song?
Thismusicis rap.