Lightpack is a smart lighting system for any TV or monitor. The easy plug-n-play setup takes only 10 minutes.

1. April 2017, by Woodenshark
Ultimate light orchestra
for your home

2. ш
Lightpack eye-popping
colours give a whole new
dimension to your
multimedia experience
Is more than just an
interactive backlight for your
TV
Lightpack
Wireless pixels that light
up with your Lightpack
Ambient light behind
your TV screen

3. Works with any HDMI source
For everyone who has a TV
Lightpack II creates full, fast and bright
reflections on the wall behind your TV
4 HDMI inputs to plug all of your devices
LED ribbon fits any screen size
LP 2 UHD supports HDMI up to 4k @ 60Hz / HDCP
Simple installation: plug Lightpack in your TV panel
and connect any of your HDMI-sources to it
Meet yourtheintelligentlightingsystem
▪ Receivers
▪ Computers
▪ Media players
▪ Gaming consoles

4. Lightpack supports 30 lightzones on the TV backlight
and 30 Hz color change frequency
Easy LED strip setup
Pixels support IFTTT protocol
Mobile App control for Lightpack and Pixels
Moodlight mode
Pixels are extending your screen to the entire room, so you
are in the very center of your media entertainment
You can put a Pixel anywhere and it will work with Lightpack,
lighting up your environment in quick colorful flashes
No cables!
Competitive advantages to similar products
Pixels!

5. Pixels!
Charging
▪ 5 Pixels charging station
▪ Charging time — 3 hours
Battery life
▪ Flash mode — up to 4-6 weeks
▪ Lightpack Sync mode (all the time) — 4-5 days (8-12 hours)
▪ Night Bulb mode (always On) — 1-2 days
Dimensions 70х70х50 mm
2versionsofLightpack
Lightpack TV Ultra HD (UHD)
HDMI up to 4k@60fps
Dimensions: 135x115x30mm
Lightpack TV basic set
HDMI connection up to 1080p@60fps or 4k@30fps
Power consumption: 25-40W depends on LED length
Technicalspecifications

6. Lightpack settings
▪ HDMI source switch
▪ Gamma correction
▪ Wall color correction
▪ Timer
▪ Music visualization
Pixels settings
▪ Flash mode
▪ Lightpack Sync mode
▪ Time-to-Flash control
▪ Night Bulbs mode
+ pure colors
▪ Wake up timer
MobileApp
Lightpack TV Core
▪ based on modern and efficient FPGA
design
▪ HDMI, CEC, HDCP
▪ HDMI switch - connect all your devices to
TV
▪ Bluetooth single click remote control
▪ 30W powerful LED drive
Lightbridge
▪ connecting wireless Lights and
sensors to Lightpack 2 Core
▪ IFTTT, Apple Home Kit support
out of the box
▪ Developer edition available.
Technology
Patents pending
▪ Smart corner fix for LED strip
▪ Lightpack device patent
▪ Lightbridge technology
Auxiliary devices
▪ Universal platform for
sensors, lights and switches

7. MSRP
Lightpack TV Room set
Lightpack 2 + 5 Pixels
349USD
Lightpack TV Ultra HD
Room set
Lightpack 2 UHD + 5 Pixels
449USD
Lightpack TV
239USD
Lightpack TV Ultra HD
(UHD)
339USD
Lightpack TV Super set
Lightpack 2 + 10 Pixels + One Big Pixel
599 USD
Lightpack TV Ultra HD Super
set
Lightpack 2 UHD + 10 Pixels + One Big
Pixel
699USD

8. ▪ All prices FOB Shenzhen
▪ Min purchase order - 250 devices (any type)
▪ 35% pre-payment, 65% payment after shipment
▪ 10% extra discount on all orders before June 1, 2017
MSRP/Wholesaleprices
Lightpack TV Room set
Lightpack 2 + 5 Pixels
349USD / 209USD
Lightpack TV Ultra HD Room
set
Lightpack 2 UHD + 5 Pixels
449USD / 269USD
Lightpack TV
239USD / 144USD
Lightpack TV Ultra HD
(UHD)
339USD / 204USD
Lightpack TV Super set
Lightpack 2 + 10 Pixels + One Big Pixel
599USD / 359USD
Lightpack TV Ultra HD Super
set
Lightpack 2 UHD + 10 Pixels + One Big
Pixel
699USD / 419USD
Wholesale terms (Apr’2017)

9. $1.6M total sales
of Lightpack PC (2013-2016)
Strong focus on gaming
community
$850k total preorders
of Lightpack TV and Pixels
at Kickstarter, Indiegogo
and website 2016-2017
Jun’17 shipping
Age Sales by country
92%
Audience
14%
Other
coutnries
8%
UK
5%
Australi 7%
Canada
40%
USA
11%
Germany
15%
EU
24%
35–44
5%
45–54
2%
55+
20%
18–24
49%
25–34

10. Go-to-Marketstrategy
Channel Strategy Target accounts
Lightpack.tv
online sales
▪ Digital Marketing and Social media campaigns
▪ User acquisition & SEO
▪ Involving current user base (50 000 + subscribers)
▪ Offline marketing: gaming events
▪ PR activity
Events:
▪ IFA Berlin 2016
▪ CES January 2017
▪ GDC May 2017
▪ CES Asia Jun 2017
▪ IFA Berlin 2017
Online retailers ▪ Business development activities
▪ Presenting the LPII at the main IT, Gaming and electronic
expos: CES, WMC, GDC, IT shows etc.
▪ China market entry Aug’17
▪ Amazon, Amazonlaunchpad.com
▪ Crutchfield.com
▪ Newegg.com
▪ Other online marketplaces
▪ Preorder campaign at JD.com
▪ Tmall (Sep’17)
B2B sales ▪ Business development activities ▪ Ikea
▪ MediaMart
▪ TV / monitor vendors
▪ Gaming andTech accessory vendors

11. www.lightpack.tv
di@woodenshark.com
Daniil O. Ishchenko
Head of the project