Reinventing mobile e-commerce for millennial men
New York , 2016

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Ryan: “I need a new sweater
to look great, but finding
and buying one is just so
complicated, it requires so
much work. I don’t know all
these brands out there, or
what looks good for me.
This whole process is
torture.”
Demand
Millennial men are
image-conscious but
they want simple and
easy.
Supply
Traditional fashion
model is endless
assortment, no looks.
Gap
Overwhelming customer
experience, time-
consuming, painful.
+
When Ryan put “sweater”
into Mr. Porter he got 360
products and to him they all
look the same.
+
P R O B L E M : The millennial consumer isn’t connecting with the current retail model

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=
The Discoverability &
User Experience of
He wants new brands, easy and engaging experiences, and ultimate convenience at his door
The Simplicity &
Convenience of
+
ÉCOLE's mission is simple:
Make shopping for fashion simple, engaging and convenient for millennial men!
S O L U T I O N : A platform that reinvents the shopping experience, as he wants it

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1 . D i s c o v e r 2 . C r e a t e l o o k 3 . B u y
Easy city and brand
centric discovery (and
soon category or
product search).
Intuitive browsing by
“looks” to create, try,
and save look books
by simply swiping.
Offer the best Discovery + Commerce user experience for
men based on intuitive browsing by looks and one-touch
buy, with our patent-pending proprietary technology.
One-touch checkout
without multi-step
cart, allowing look
purchase at once.
T E C H N O L O G Y : the ultimate User Experience

O U R E N S E M B L E R : Revolutionary shopping experience
Product Group Merchandising
Efficient User interface to browse through
different product categories and with the ability
to purchase entire looks at once
Built on top of Slick.js using JavaScript & jQuery

C H E C K O U T P R O C E S S : No more multi-step carts
Customized user interaction flow of Spree
checkout API to simplify process:
Built from scratch using JavaScript & jQuery
“As a professional in the e-commerce and payments
industries, I believe that École has one of the best
flows out there. It reduces the friction by allowing the
customer to quickly see all the relevant information.
Having a streamlined checkout process, like École’s, is
extremely important in the e-commerce world… ”
Senior Executive, Google
(prev. Business Leader, Mastercard Loyalty Solutions
One-Touch Checkout

C O N C L U S I O N S
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• Highly customizable
• Active community for support
• Time-tested model for web
shopping experience
• Learning curve
• Hidden functionalities
• Speed Optimization:
serving tons of large
assets up front
+
-

• Senior Strategy and Marketing
Executive with 15+ years of experience
in Tech, Consulting and Consumer.
• MBA, Wharton School of Business
• Previously IBM, AOL, McKinsey & Co.,
and L’Oreal (Head of incubator for
Men’s Business).
Jorge Cosano
Founder & CEO
T H E T E A M
Daniel Rodriguez
Head of Product
• Full stack web developer
• BA in Industrial Engineering
• Co-founder mrdescuento.com,
deal aggregator website
• Co-founder Clunda app, community
generated deal content.
Peter Rosal
Software Engineer
Clay Morton
Software Engineer Intern
• Full stack web developer
• BA in Finance
• Previously at JP Morgan Asset
Management and Prime
Brokerage Operations
• Full stack web developer
• BA in Sculpture
• Filmmaker, carpenter,
misanthrope
• Co-founder of PolyWonk, web-
app for political engagement
The Interns:
Divya Mehta
Princeton University
Parker Brown
Wharton, University of Penn.
Kevin Chen
New York University

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“A shopping experience
that helps men make
purchasing decisions
when buying clothing.
The demand for something
like this is there.”
M E D I A
“An alternative to retailers
and eCommerce sites that
overwhelm customers with
vast product selections.”
“The site is giving men a
streamlined way to learn
and buy clothing from the
best and most wearable
designers in New York City
and Los Angeles.”
“Someone finally made
shopping for menswear
Really Really Really Easy!
ÉCOLE has managed to
simplify every element of
the buying experience.”
“An immersive, yet easily
navigable shopping
experience that helps men
create a tailored wardrobe
full of dependable basics
and essential classics.”

Thank you