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Christopher Knight, academy, case study @ open commerce conference 2016

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Presented at the Open Commerce Conference on June 28-29, 2016 in New York City

Published in: Business
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Christopher Knight, academy, case study @ open commerce conference 2016

  1. 1. Software Developer Christopher Knight
  2. 2. Scratch DJ Academy - eCommerce overhaul - Expanded to 6 Brick & Mortar DJ Academies NYC - LA - MIA - CHI - ATL - PHL - Each Academy had disengaged processes Sales / Metrics / Marketing / Inventory / Scheduling - Business Knowledge was being held in employees Needed a centralized / scalable software platform
  3. 3. Business Needs CRM eCommerce ERP CMS
  4. 4. Options
  5. 5. Options
  6. 6. Options
  7. 7. Picture of ridiculous map / drawing
  8. 8. Picture of ridiculous map / drawing
  9. 9. Picture of ridiculous map / drawing
  10. 10. Picture of ridiculous map / drawing
  11. 11. Picture of ridiculous map / drawing
  12. 12. academy.scratch.com - gem 'rails', '4.2.2' - gem 'pg' - gem 'puma' - gem 'mina' - gem 'sass' - gem 'haml’ - gem 'rspec’ - gem 'vcr' - gem 'sidekiq' - gem 'google-api-client' - gem 'spree','3-0-stable' - gem 'spree_gateway' - gem 'spree_gift_card' - …
  13. 13. Date & Availability - Products are time sensitive - We operate 6 Terms / year Location Based - We only cater to people < 30 miles from an Academy - Products are redeemed in person High Price Point - $425.00 -> DJ 101 - $1000.00 -> 10 Private Lessons - $5,000 -> Professional Track Un-traditional eCommerce Model
  14. 14. Date & Availability Products
  15. 15. Location based Products
  16. 16. (1) (2) (3) Location based Products
  17. 17. High Price Point Products (1) - Affirm replaced all partial payments for Certifications - Removed ‘Bill Collecting’ from academy staff duties - Is a non-predatory loan provider, we trust sending our students to.
  18. 18. High Price Point Products
  19. 19. Additional Features
  20. 20. Google Cal
  21. 21. CMS - json API
  22. 22. CRM - Sales Pipeline
  23. 23. - Main Build Complete - Processed > $ 1 million - Fully onboarded team - Focus on growth - A/B test checkout - Integrated Marketing Strategy - Paid acquisition model - Student Portal - Class attendance - Implement LMS - Job placement tools Project Roadmap
  24. 24. User Aqcuistion Products - Find me on the break if you have user acquisition ideas!
  25. 25. Contact Christopher Knight SerKnight.com @nomadic_knight scratch.com academy.scratch.com events.scratch.com Scratchweddings.com christopher@scratch.com

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