Glassdoor has helped thousands of job seekers research organizations and find employment opportunities. To find out the impact these reviews have on job seekers’ decision to apply for, and accept, jobs, Software Advice polled a total of 4,633 respondents in the US.

1. How Jobseekers Use
Glassdoor

2. Abstract
Glassdoor has helped thousands of job seekers research organizations and find
employment opportunities. To find out the impact these reviews have on job
seekers’ decision to apply for, and accept, jobs, Software Advice polled a total of
4,633 respondents in the US.
Key findings include:
• Almost half of job seekers use Glassdoor at some point in their job search.
• 48 percent of job seekers say reviews posted in the last 6 months have the
greatest impact on their perceptions of a company.
• The majority of job seekers place the most value on good ratings of a
company’s compensation and benefits.

3. Almost Half of Respondents Use Glassdoor When Job Hunting
52%
48%
Yes, I use Glassdoor
No, I don’t use Glassdoor
Out of 4,633 respondents, 2,201 had used Glassdoor at some point in their job
search. That’s approximately half our data set.

4. When Job Seekers Use Glassdoor in the Job Search
Before job seeking to find top employers
After viewing an employer’s job posting
After applying for a position
After getting an offer to decide to take it
0%
10%
20%
30%
40%
50%
Percent of respondents
Almost half of job seekers say they use Glassdoor before they even think about
applying for jobs.

5. Most Important Glassdoor Categories to Have Positive Ratings
Compensation and benefits
Work / life balance
Career opportunities
Culture and values
Senior management
0%
10%
20%
30%
Percent of respondents
Thirty percent of job seekers said that positive ratings of compensation and
benefits were the most important when deciding to apply at a company.
40%

6. Categories Where Negative Reviews Most Deter Job Seekers
Compensation and benefits
Work / life balance
Senior management
Culture and values
Career opportunities
0%
10%
20%
30%
Percent of respondents
Twenty-five percent of job seekers said negative ratings of compensation and
benefits would deter them from applying for positions at an organization.
40%

7. Rating Required for Job Seekers to Apply at a Company
1 star
2 stars
3 stars
4 stars
0%
10%
20%
30%
40%
50%
Percent of respondents
One third of respondents said that a company would need to have at least a 3 star
rating on Glassdoor if they were to apply for an open position with that employer.

8. Impact of Negative CEO Reviews
No impact
Minimal impact
Moderate impact
Significant impact
0%
10%
20%
30%
40%
Percent of respondents
Fifty-nine percent of respondents said negative reviews of a company’s CEO would
have minimal to no impact on their decision to apply with a company.

9. Importance of the Recency of Reviews
< 6 months
6 - 12 Months
12+ Months
I don’t care
0%
10%
20%
30%
40%
50%
Percent of respondents
Forty-eight percent of respondents said only those Glassdoor reviews posted in the
past six months would impact their decision to apply at a company.

10. Job Seekers Using Glassdoor Reviews by Age
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
0%
10%
20%
30%
40%
50%
Percent of respondents
Sixty-four percent of all Glassdoor users were above the age of 45, with individuals
from 45-64 years of age composing 49 percent of Glassdoor users.

11. Job Seekers Using Glassdoor Reviews by Income Level
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
0%
10%
20%
30%
40%
50%
60%
Percent of respondents
The majority of Glassdoor users, 59 percent, earned between $25,000 and $49,999
annually.

12. Job Seekers Using Glassdoor Reviews by Urbanicity
Suburban
Urban
Rural
0%
10%
20%
30%
40%
50%
Percent of respondents
The majority of Glassdoor users are located in urban and suburban areas. Only 14
percent of respondents were found in rural areas.

13. Read Report
Read about our findings in more detail.
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