Social Media 2.5 Conference | Enterprise 2.0: Wisdom of Crowds als Wettbewerbsvorteil

Wisdom of Crowds als
Wettbewerbsvorteil
Social Media 2.5 Konferenz
Zürich, 23. Mai 2012
Wolfgang Jastrowski, @jaschi42
Head Communications, Legal, K&R Mgmt IT

We identify and evaluate risks We select and take risks

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We transfer and trade risks We educate and consult on risks

The
Th corporate communication
i i
concert hall

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Professionally orchestrated and
P f i ll h d d
executed in good style
g y

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Silent audience

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Realized in 2008 - got to change that ...
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We t
W put our most valuable assets at work
t l bl t t k
– truly engaged our employees!

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Sc ee s ots as shown here du g
Screenshots was s o e e during
the live event
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Remarkable adoption
since Sept 2009
500 active collaboration
groups
90% core business, 10%
,
social groups
Employee participation:
p oyee pa t c pat o
89% readers, 57% joiners,
41% commenter, 22%
creators
t
60'000 content items
(documents, di
(d t discussions,
i
blogs)
600'000 content views per
t t i
month - more than the
intranet
t a et
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Early d
E l adopters were easily
il
attracted

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Doing easier, more transparent and more
personal what we've been doing before
we ve
Project Teams
Expert Groups
Learning groups
Client Teams
Locations
Global functions,
smaller units and
teams
Internal news
providers
Internal service
providers
…
Screenshots was shown here
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during the liveU event DO D L
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It works because …

Self service, clear Easy sharing and Context visible
purpose, visible creating content (who, when, why),
memberships,
memberships (intuitive),
(intuitive) transparent allows to create
invited and dialogue and own profile and
surrounded by feedback loops, network company-
trusted people getting something wide
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back

New topics entered the stage

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A new way of transparent collaboration
on shared topics emerged

the live event
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Crowed sourced, It allows to address It enables to make
nurtured by Swiss Re issues or offers links to an even wider
culture and values solutions / network – integrating
and embraced by opportunities outside related topics globally -
management the organisational or
functional structure
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Leadership d
L d hi does not want to
miss the bandwagon
g

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Leadership Communication – authentic

the live event
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Leadership Communication – engaging

the live event
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Leadership Communication – global
events

the live event
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It is personal, It is engaging, It is relevant for
authentic and asking for dialogue, employees and
transparent using multimedia up-to-date
up to date ,
formats, and makes answering the
it easy to participate obvious question and
ensuring quick
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response times

Business i
B i impact iis
visible and tangible
g

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Still a toddler in the
external social media
t l i l di
world – but afloat Swiss Re on Twitter
@SwissRe, @SwissRe_GP
(GL DQG SRVLL
W WRQ @SwissRe_CGD,
@SwissRe_CS
@SwissRe CS
W VW
KL H[
H[W
YouTube Channel
y
www.youtube.com/swissretv
Recruiting on LinkedIn and
Xing with company site and
open positions,
Alumni Network and Risk
Connect C
C t Community
it
(invitational)
Social Media policy and
employee education
framework

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Employee Social Media Education
p y
Framework

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Video teaser to eLearning Module Workshop Cutting
highlight benefits, for the Social Media through the noise -
risks,
risks Swiss Re s
Re's Participation Policy
Policy, j
joining the conversation
g
on the web for
position and explaining the 10
employees who want to
education material easy rules to follow
actively engage
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(currently in pilot)

External Social Media of course discussed
on the internal platform

the live event
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We do t l t
W d not plan to makek
social our business

but

we t to make our b i
try t k business
more social
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Legal notice
©2012 Swiss Re. All rights reserved. You are not permitted to create any
modifications or derivatives of this presentation or to use it for commercial or
other public purposes without the prior written permission of Swiss Re.
Re

Although all the information used was taken from reliable sources, Swiss Re
does not accept any responsibility f th accuracy or comprehensiveness
d t t ibilit for the h i
of the details given. All liability for the accuracy and completeness thereof or
for any damage resulting from the use of the information contained in this
presentation is expressly excluded. Under no circumstances shall Swiss Re
or its Group companies be liable for any financial and/or consequential loss
relating to this presentation.
g p

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Social Media 2.5 Conference | Enterprise 2.0: Wisdom of Crowds als Wettbewerbsvorteil

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