2010 was a BIG year for Facebook. The site’s user base grew 42% in the U.S. to more than 145 million, according to iStrategyLabs. The prime group of users 25-54 represents 50% of that user base. If you were under the impression that Facebook was for teenagers, it’s time to think again. EVERYONE is on Facebook.

1. Social Media Courses
Facebook: The Internet’s Most Abundant Business Opportunity
You won’t believe these stats!
2010 was a BIG year for Facebook. The site’s user base grew 42% in the U.S. to more than 145
million, according to iStrategyLabs. The prime group of users 25-54 represents 50% of that user
base. If you were under the impression that Facebook was for teenagers, it’s time to think again.
EVERYONE is on Facebook.
No matter who your target demographic is, a good percentage of your target market are on
Facebook. Facebook has more than 600 million active users, and half of them log on daily.
People spend 700 billion minutes a month on Facebook. Yowza! That’s a lot of time.
In fact, the average American Facebook user spends about 421 minutes per month on Facebook,
which equals about 14 minutes a day. None of the other mainstream sites come close: users
spend an average of one minute a day on Google and YouTube, and two minutes on Yahoo.
Even if you lump them all the big-time sites together (including Wikipedia), Facebook is still the
head honcho.
More than 30 billion nuggets of web content are shared each month on Facebook (that includes
links, photo albums, etc). The fact that there’s a ton of stuff on Facebook doesn’t mean it’s
harder to get noticed, though. Quite the opposite. A lot of people are on Facebook sharing
information, and all you have to do is get on the train and get into the mix.
Also, the average user is connected to 80 pages. One of those pages could easily be yours,
couldn’t it?
Furthermore, over two million websites have integrated with Facebook, and an average of
10,000 sites hop on board each day. 250 million people engage with Facebook from an external
website each month. In other words: Facebook is all over the web.

2. Facebook has gone mobile, too: more than 200 million users log-in on smartphones or iPads.
Mobile users are twice as active as non-mobile users. Since smartphones are surely going to rise
in popularity over the next few years, we can expect to see many more active users.
In a nutshell: Facebook is the land of opportunity for small business entrepreneurs. It is now the
most-searched, and most-visited. It’s also the place where web users spend most of their time.
So, in a nutshell? Facebook is the ideal place to connect. What are you waiting for? There is a
whole world of Facebook prospecting opportunities for your business, and the training is waiting
for you at The Practical Social Media University.
Please click through here to find out more information about Social Media Classes from the
Practical Social Media University.