Spring has sprung and we all know what that means - it’s time for spring cleaning! Here are some tips on getting your social house in order for the year ahead.  

2. Spring Cleaning: Social media edition / pg 2CREATED MAY 2016 COPYRIGHT SOCIAL DISTILLERY
UPDATE account
passwordsRegularly updating your social media account passwords helps keep accounts secure and
safe from “rogue” publishers accessing your properties. Review the strength of passwords
and native security settings.
Do a Social Media
RefresherSocial networks are announcing new features and changes to existing ones all the time.
Take a quick crash course of all networks where you have a presence to ensure you’re taking
advantage of the latest functionality.
PERFORM a
content AUDITKnowing which posts have the most engagement and the type of content resonating
the best with your community is paramount to running a successful social strategy.
Perform a content audit to not only stay on top of your community, but also the
ever-changing trends in social media.
Do a competitor
analysisIn addition to the internal audit, understanding your competitive landscape is equally
important. Keep up with their marketing strategies, understand whether they’re
successful and know what is going on with their communities. This actionable insight
helps inform your own content.
KEEP IT
HUMANClick here, share this, like and win..... Often, it’s easy to forget how normal people use
social media when we’re faced with executive requests or a list of objectives for
marketing. Remember how you like to interact with other people and make it a point to
create content, campaigns and posts that drive conversations and natural engagement.
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