1. Adobe Youth Voices
ABC Advertising
Campaign
By Soraya Houston & Shevonne
Henry-Greenfield

2. The Task
• Create a campaign that fits the
requirements and message of the adobe
youth voices
• A2 poster
• Newsletters
• 1 minute video advertisement

3. Dysfunctional homes
• Conflict
• Unhappy
• Misbehaviour
•Isolated
• Neglect • Unheard
• Abuse • Lack of confidence
• Abandoned •Miserable
• Unloved • incomplete
• •Empty
Lost
•Single parent
• Invisible •Family
• Torn
• Broken

5. Target Audience
• Teenagers aged 15 – 20
• Youth living with single parents

6. How dysfunctional homes effect youth
• Depression
• Maturing quickly
• Bad behaviour
• Ashamed of family/Family members
• Pressure
• Loneliness

7. Advertising our campaign
Channels – Channel 4 & E4
• Internet
Television

8. What is Adobe Youth Voices? Adobe Youth Voices gives youth the opportunity to
be heard through their resources.
Adobe youth voices aims to power youth in
underserved communities around the globe with There are many topics being brought to concern such
real-world experiences and 21st century tools to as relationships, globalization & culture
communicate their ideas, exhibit their potential,
and take action in their communities. They
supply the youth with grants and the youth are
able to express themselves through short clips.
Provides an unparalleled opportunity for youth
to communicate their concerns, aspirations, and
vision.

9. TV Advert
‘ I WONDER’
• “I Wonder” is a 55 second TV commercial for Adobe
Youth Voices, it focuses on the thoughts of young people
and highlights how negative thoughts and concerns can
dominate their lives. This can often result in not
experiencing the joy of positive affirmations.
•

10. THANK YOU FOR WATCHING