Sure, you may say, video’s great for some destinations — Vegas has lights, casinos, and shows and Disney World has a castle, princesses, and the mouse.But what about everyone else? How are we supposed to come up with kingly video content? Rocky Walls has heard such laments, and he is here to tell you that even destinations that seem less-than-thrilling can pull off great video, too. The secret is to forget about the newest craze, “Content is king.” As chief executive of Candidio and 12 Stars Media Productions, which consults with companies worldwide about video, Walls says, “Content is jack; connecting is king. Let’s produce video that inspires action.” In Rocky’s session, SoMeT delegates will learn: - How to prove to yourself, your team, or your boss that the time and money to really connect is worth the effort - Where video is headed and what you need to know now - How to revolutionize your whole video communications strategy - Why any destination can make great video Too many organizations are producing video content in the wrong ways—focusing on what they want to say and show, Walls flatly says. Instead, concentrate on what will make connections between the viewer and the purpose of these videos. Rocky Walls is CEO of Indianapolis-based video production company 12 Stars Media. As an expert in communications strategy he and his company provide video production and strategy to companies around the globe including the world’s largest container shipping company, a Fortune 500 pharmaceutical company, and the number one real estate company in the world. Rocky is a sought after speaker on video communications with previous speaking engagements at Microsoft headquarters and Walt Disney World. Rocky frequently speaks and advises on topics such as video production, promotion, and video communication strategy.

1. Tourism Video You Can Do:
A Fresh Look at Your Destination

2. I’m Rocky
@rockywalls on Twitter
connecwithrocky.com
Connect with me on LinkedIn,
Instagram, Tumblr, and a bunch
of other places.
@Candidio – stop by our table
Free
Resource

3. So, why don’t
you do video?

4. Time
Clean up your plate!
Try something small
Man on the Street
Quick Take
Focus and Do It Right
Q&A
(Remind Rocky to tell you about the FREE Vine Planning Template)

5. Money
Shiny Object Syndrome
Balance expectations
Speed
Audience
Shelf Life
Keep it Simple Spielberg
Pilot
Q&A
(Remind Rocky to tell you about the FREE Branson Video Case Study)

6. Tech
On the Go
In-House Studio
Q&A
Outside Vendor (Remind Rocky to tell you how to get a FREE video like this from Candidio)

7. Creativity
Walk the Streets
Find Stories,
Don’t Create Them
Consume Media
Mr. Smartypants
OPC
Catchy Titles
3 Things That Stick
Q&A

8. Thank you!
@rockywalls on Twitter
connecwithrocky.com
Connect with me on LinkedIn,
Instagram, Tumblr, and a bunch
of other places.
@Candidio – stop by our table
Visit
app.candidio.com
today & sign up
FREE using code
somet14us!