Group -9 analyzed market entry issues for an Indian electric vehicle (EV) market from a geocentric orientation. They identified several factors including: 1) cultural differences, 2) supportive government policies like 100% FDI and subsidies for EVs, and 3) pricing, infrastructure, and production costs as advantages for entering the Indian market. Their PESTLE analysis found the political, economic, social, and environmental factors support India's growing EV demand and reduction of fossil fuel dependence, but technological and legal infrastructure require improvements like more charging stations and data/safety regulations.

1. Group -9
B016 – Sneham Sen
B018 – Parinda Parikh
B028 – Deeksha Rajput
B036 – Arathi Nair
Problems with Government

2. CHINA
INDIA
Analyze market entry
issues for

3. INDIA
GEOCENTRIC
OREINTATION
1. CULTURE
3. PRICING 4. INFRASTRUCTURE 5. COSTS OF
PRODUCTION
2. GOVERNMENT
POLICIES

4. Indian EV market PESTLE for Entry of

5. Make in India 100% FDI in industry
Assisting use of vehicles
propelled by alternate
energy sources
POLITICAL
EV: CAGR 47.09 %
2202-2027
Demand for EV
Gas/Fuel price high
Attract 1 % market
Low Labour Cost India - A price
sensitive nation
ECONOMICAL
SOCIAL
100 % Import duty and
10 % surcharge

6. Electric Public
Transportation
Charging Stations (ADAS)
TECHNOLOGICAL
Lack of DATA Requirement of Law
for EV
Hybrid and Electric Vehicles
Public concerns about Env. issues
LEGAL
ENVIORNMENTAL
(AEB)
dependence on fossil fuels
Accomplish goal of 0 carbon emissions -2070