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Aon Hewitt best employer 2013 Smartsalary case study


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Aon Hewitt best employer 2013 Smartsalary case study

  1. 1. “We believe that ensuring a highly engaged workforce is quite simply the singular most important factor that drives company performance. Without a highly engaged workforce all other strategies are at best feeble, but more likely largely futile.” Devon Billimoria, Chief Executive Officer Smartsalary Pty Ltd High levels of engagement are at the core of enhanced business performance and growth Smartsalary is Australia’s most awarded salary packaging provider. Its dream is to be recognised as the easiest company to do business with in Australia. Smartsalary sees premium customer service as its key differentiator. The Customer Service Institute of Australia (CSIA) recently awarded Smartsalary both the NSW State and National Service Excellence Awards in the medium business category. The key people challenges facing Smartsalary now and in the years ahead ƒƒ Attracting, growing and developing the best leaders at all levels. ƒƒ Sourcing and providing the most effective development solution that extends learning back on the job and sees development as constant, rather than as a series of events. ƒƒ Retention of employees – the ability to provide employees with an outstanding work experience from day one and meaningful, fulfilling and rewarding experiences throughout their career. Having a high performance workforce helps Smartsalary to address these challenges A high performance workforce has enabled Smartsalary to attract high performing leaders from inside and outside of the organisation. Externally, high performance serves as an attractor of top talent and Smartsalary has ensured that this is reflected in its Brand Promise. Internally, having a pool of high performers enables enhanced succession planning and the appointment of leaders for a sustainable future. Smartsalary has identified that high performers are expert in driving their own development and have created an expectation that accountability for development is shared between the individual and their manager. The organisation has developed tools to assist with the identification of learning needs and potential solutions, thus enabling the ongoing development of employees, wherever they are at in their career or tenure. Smartsalary’s focus on engagement has driven increasing revenues, customer satisfaction and profits consistently since business inception. Smartsalary Pty Ltd
  2. 2. Smartsalary worked with Aon Hewitt to gain an understanding of key engagement drivers within the business Smartsalary has been measuring engagement with Aon Hewitt for the past five years during which time its engagement has steadily increased. Smartsalary determined that using a robust methodology for engagement measurement was critical, as was the ability to specifically target people initiatives that would be most impactful to engagement improvement. Smartsalary has also relied upon findings from Aon Hewitt to identify critical segments to focus on. Achieving accreditation as a Best Employer provides validation for the effort and focus Smartsalary has invested in engagement over the past five years. The deployment of Smartsalary’s business strategy has influenced employee engagement and contributed to its accreditation as a Best Employer Smartsalary’s business strategy is neatly defined and represented through its strategy triangle. At the base of the triangle is employee engagement – it sets the foundation without which all other strategies are futile, the heart of the triangle depicts key values and operational strategies, including lean, agile and innovative, and the top represents the ultimate validation – customer loyalty. All individuals have a component of their remuneration determined by organisational success, as measured by KPIs associated with each of the five strategies encompassed by the triangle. Explaining each individual’s contribution to the strategy is also key to this approach and has resulted in improved alignment of discretionary effort and increased focus on key customer loyalty driving behaviours. The values integrate all people practices from recruitment and selection to reward and recognition, and also ensure the maintenance of a practical, down-to-earth culture despite rapid growth and expansion. Smartsalary took action to address key issues highlighted in its engagement survey Career opportunities have long been a focus for Smartsalary but were identified as a critical driver of future engagement improvement in November 2012. Despite an ongoing focus on learning and development, Aon Hewitt’s survey identified that employee perceptions were impacted by two factors. First a lack of a clear definition of what was meant by career development, and second, that existing career development initiatives were too HR centric. Based on this understanding, programs and practices have been re-branded and structured to ensure that they add the most value in assisting individuals to develop their careers. Other initiatives include encouraging individuals to record their development activities into a ‘career development passport’ and providing assistance in developing resumes and LinkedIn profiles. What can be learnt from Smartsalary as a Best Employer? ƒƒ An engaged workforce enables effective execution of business strategy. ƒƒ Take a longer term view of engagement initiatives, focus on key issues and look to make lasting change. ƒƒ Establish clear and direct links between business performance and engagement. ƒƒ Set firm expectations and play to your strengths when it comes to career development. #2013BestEmployers