Want to build a powerful mobile experience for your customers? Look to the data. We tracked 470 voluntary consumers for a month to see how they used their smartphones and tablets to access the mobile web and mobile apps; we also asked them questions about how they use and view mobile devices in their lives. In this webinar deck, we share the real patterns in mobile behavior that we discovered through this research, as well as users’ own insights. Using this information, brands can begin crafting better experiences for all mobile users.