2014 Mobile Behavior Report Webinar


Published on

Want to build a powerful mobile experience for your customers? Look to the data. We tracked 470 voluntary consumers for a month to see how they used their smartphones and tablets to access the mobile web and mobile apps; we also asked them questions about how they use and view mobile devices in their lives. In this webinar deck, we share the real patterns in mobile behavior that we discovered through this research, as well as users’ own insights. Using this information, brands can begin crafting better experiences for all mobile users.

Published in: Marketing

2014 Mobile Behavior Report Webinar

  1. 1. Welcome Please make sure to take the poll before we get started
  2. 2. Your active participation is encouraged Please use the chat function and send to both „Host & Presenter‟ to ask questions
  3. 3. Watch your inbox: Presentation will be shared via SlideShare in an email follow-up Webinar Follow-up
  4. 4. Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- alesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward looking statements. Safe Harbor
  5. 5. Combining mobile device tracking and consumer survey data to build a powerful mobile strategy #etmobile 2014 Mobile Behavior Report
  6. 6. Speakers R.J. Talyor Vice President, Mobile rtalyor@exacttarget.com @rjtalyor
  7. 7. • Key Learnings: Mobile Consumer Behavior Report • Channel Review: Consumer Behavior & Attitudes by Channel • Q&A Agenda
  8. 8. Key Learnings Mobile Customer Behavior Report
  9. 9. Tracked 470 people from Luth‟s ZQ technology Asked from January 6-14, 2014 Integrated data and survey responses The Mobile Consumer Survey: Objectives & Methodology
  10. 10. What is Mobile? • Consumers most frequently associate “mobile” with a smartphone/cell phone • 85% said mobile devices are a central part of everyday life • Consumers spend 3.3 hours a day on their smartphones
  11. 11. The Role of Tablets • 73% of smartphone owners also owned a tablet • Ownership by income/age: - 81% own tablet ($75-$100K) - 79% own tablets ($100K+) - 81% own tablets (aged 35-44) • Time spent on devices increased when both were owned
  12. 12. 3.1 hrs3.3 hrs Average Hours Per Day Spent on Mobile Device
  13. 13. Device BreakdownHours Spent by Device & Income
  14. 14. Device BreakdownHours Spent by Device & Age
  15. 15. Activities on a Smartphone/Tablet: by Channel & Activity
  16. 16. Power Mobile Users: Activities of Smartphone Owners vs. Smartphone & Tablet Owners
  17. 17. Mobile Usage by Device Type: Hours in the Day
  18. 18. Mobile Usage by Device Type: Day of the Week
  19. 19. Device Breakdown Access to content any way that I want it How Consumers Rate Mobile Brand Factors
  20. 20. Seamless experience across all my devices How Consumers Rate Mobile Brand Factors
  21. 21. Is a technology leader How Consumers Rate Mobile Brand Factors
  22. 22. Channel Review Consumer Behavior & Attitudes by Channel
  23. 23. Email from Brands
  24. 24. Purchase from a Brand’s Email
  25. 25. Location Sharing
  26. 26. Push Notifications
  27. 27. Business-Specific Apps
  28. 28. Text Messages
  29. 29. Social on Mobile
  30. 30. Mobile Optimized Websites
  31. 31. Recommendations / Next Steps 1. Segment your mobile strategy for at least three groups: • Smartphone users • Smartphone & tablet users • Feature phone users (if applicable) 2. Match your customers‟ mobile journeys to optimize conversion / ROI • By device and device behavior • By channel • By daypart (morning, afternoon, night) • By day of week 3. Ensure that your mobile strategy delivers “meaningful content” any way they want it.
  32. 32. Questions? Please type questions in the chat panel to both the ‘host & presenter'
  33. 33. The poll results are in…
  34. 34. Download Full Report http://bit.ly/2014mobilebehaviorreport Text REPORT to 38767
  35. 35. Upcoming Webinars: http://www.exacttarget.com/resource-center/webinars March 27th Advanced Responsive Design Design tips, code and data for better email design Register: April 29th Bridging the Digital Divide The Role of the CMO in the Digital Era
  36. 36. exacttarget.com/2014-mobile-behavior-report