Darrell W. Gunter
Collexis an Elsevier Company
October 19, 2010
How Semantic Technology Will Enrich Our Lives: Scientific
...
Our Agenda For Today
The Challenges of Scientific Research
The Collexis Technology
Case Studies
 Professional Networks
 ...
The Semantic Web and Its Developments!
10
Collexis Technology
KnowledgeBaseText Fingerprint
Collexis Fingerprint Engine
Collexis – selected references
American Institute of Physics Stanford University
Asklepios Kliniken Johnson & Johnson
John...
Explore instead of Searching!
Creating expert profiles from documents using
semantic technologies
Document fingerprints aggregated to expert profiles!
BiomedExperts – more than 300,000+ registered users
Prepopulated network – based on PubMed
1.8 million precalculated exper...
Co-author based
networks
Geographical
mapping of the
co-author network
Johns Hopkins: The Issue! Connecting Experts
Fall retreat: Main issue how do they take advantage of the
university’s exper...
Asklepios
Facts and Figures
• Asklepios - Europe‘s largest health care
provider
– 500.000 patients for inpatient care per ...
Optimize Workflows
(e.g. Avoid interruptions
caused by knowledge search,
retrieval, and application)
Distribute
Expert Kno...
Asklepios Research
Profiles
Expert Profile of Prof.
Grifka
Search - Cisplatin shows
the relevant publications
from Springer, Elsevier,
Thieme, OVID and other
publishers
Asklepios In...
Opening an journal article…
…shows immediately similar
publications colleagues
… and the names
and expert profiles
Link Ex...
Your ads placed with precision….
Targeting with Semantics
Peer39 is a semantic advertising
solution that enables advertise...
Semantics Beats Keywords
“The Amazon is a great place to
visit.”
Topic: Travel => South America =>
Brazil
“Amazon is a gre...
A Menu of Advertiser-Focused Categories
Arts & Entertainment Automotive Business
     
Careers Education Environment
     ...
Exchanges
Publishers
Advertisers
& Agencies
Demand
Platforms
Networks
Peer39 Distribution
Supports targeting for over 30B ...
Take advantage of HUGE CPMs and never buy ROS again!
More control and visibility by standardizing
inventory from various s...
Semantic technology will help you to……..
• Aggregate large amounts of structured or unstructured data
• Identify the key c...
www.collexis.com
Thank you for your attention!
Darrell W. Gunter
gunter@collexis.com, cell +1-973-454-3475
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
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How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search

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Presentation by Darrell W. Gunter at Smart Content: The Content Analytics Conference, October 19, 2010. http://smartcontentconference.com

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How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search

  1. 1. Darrell W. Gunter Collexis an Elsevier Company October 19, 2010 How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search
  2. 2. Our Agenda For Today The Challenges of Scientific Research The Collexis Technology Case Studies  Professional Networks  Institutional Networks Johns Hopkins & Asklepios  Semantic Advertising – Peer39 Summation
  3. 3. The Semantic Web and Its Developments! 10
  4. 4. Collexis Technology KnowledgeBaseText Fingerprint Collexis Fingerprint Engine
  5. 5. Collexis – selected references American Institute of Physics Stanford University Asklepios Kliniken Johnson & Johnson Johns Hopkins University University of California, San Franciscio Dana Farber Cancer Institute Harvard University National Institutes of Health Mayo Clinic California Institute for Quantitative Biosciences (QB3), The Wellcome Trust Albert Einstein College of Medicine
  6. 6. Explore instead of Searching!
  7. 7. Creating expert profiles from documents using semantic technologies Document fingerprints aggregated to expert profiles!
  8. 8. BiomedExperts – more than 300,000+ registered users Prepopulated network – based on PubMed 1.8 million precalculated experts More than 24 million co-author relations between them Representing over 3,500 institutions From 190 countries Growing each day between 500 and 1000 users BME data used in other applications
  9. 9. Co-author based networks
  10. 10. Geographical mapping of the co-author network
  11. 11. Johns Hopkins: The Issue! Connecting Experts Fall retreat: Main issue how do they take advantage of the university’s expertise and build collaboration First solution – Repurpose a parking lot to be a coffee shop for the JH community to grab a cup of Joe and find new collaborators. Outcome – Great coffee, great conversation but collaboration did not take off. The Collexis Solution – Expert Institutional Dashboard!
  12. 12. Asklepios Facts and Figures • Asklepios - Europe‘s largest health care provider – 500.000 patients for inpatient care per year, 95 hospitals, 21.000 beds – 34.500 employees – Asklepios owns medical nursing and allied health schools – Home care programs and residential care programs • Asklepios International – Pacific Health System – California – Greece, Athens Medical Center – University hospital in Shanghai: Joint Venture with Siemens and Tongji University
  13. 13. Optimize Workflows (e.g. Avoid interruptions caused by knowledge search, retrieval, and application) Distribute Expert Knowledge (across multiple locations, time zones, medical conditions) Guide Workflows (e.g. Care Plans, Expert- Task Context Allocation) Help Asklepios to know “what Asklepios knows” Stimulate new Knowledge Acquisition Usage Models Why Knowledge Management?
  14. 14. Asklepios Research Profiles
  15. 15. Expert Profile of Prof. Grifka
  16. 16. Search - Cisplatin shows the relevant publications from Springer, Elsevier, Thieme, OVID and other publishers Asklepios Intelligent Digital Library
  17. 17. Opening an journal article… …shows immediately similar publications colleagues … and the names and expert profiles Link External Knowledge and Internal Expertise
  18. 18. Your ads placed with precision…. Targeting with Semantics Peer39 is a semantic advertising solution that enables advertisers to target precisely at the page level, according to meaning and sentiment of content
  19. 19. Semantics Beats Keywords “The Amazon is a great place to visit.” Topic: Travel => South America => Brazil “Amazon is a great site to visit.” Topic: Business => Internet => E- commercevs. Because contextual only views content as a set of keywords, results can be highly misleading and lead to improper ad placements. Peer39 Semantics determines the true meaning and message of content. Our technology uses a statistical approach that combines natural language processing (NLP) and machine learning to enable precision and scale in display advertising.
  20. 20. A Menu of Advertiser-Focused Categories Arts & Entertainment Automotive Business       Careers Education Environment       Food & Beverage Health Home & Garden       Negative Category News Parenting & Kids       Personal Finance Pets Real Estate       Recreation & Games Relationships & Community Sciences & Society       Spanish Sports Fashion & Style       Technology Travel Women      Personal technology products (phones, mp3 players), computers, TVs, office equipment, technology business news Personal technology products (phones, mp3 players), computers, TVs, office equipment, technology business news Employment, job searching, job market, career advice, hiring trends, workplace trends, office life. Employment, job searching, job market, career advice, hiring trends, workplace trends, office life.  Transparent and actionable results in real time  Flexible and easily mapped to customized categories  Highly granular sub- categories, and keyword overlay capabilities  Transparent and actionable results in real time  Flexible and easily mapped to customized categories  Highly granular sub- categories, and keyword overlay capabilities
  21. 21. Exchanges Publishers Advertisers & Agencies Demand Platforms Networks Peer39 Distribution Supports targeting for over 30B ads per month Reaches more than 300 million high- quality uniques Targets a growing universe of hundreds of publishers We provide actionable classification data across the advertising eco-system
  22. 22. Take advantage of HUGE CPMs and never buy ROS again! More control and visibility by standardizing inventory from various sources into predefined categories Deliver a targeted audience at massive scale without the use of cookies Make Every Buy a Targeted Buy Achieve true comprehension of content that enables on-the-fly channeling of ads Activate semantic page filtering to assure your brand is protected
  23. 23. Semantic technology will help you to…….. • Aggregate large amounts of structured or unstructured data • Identify the key concepts of the data set relevance vs. frequency • Organize and visualize the key concepts to provide a macro view • Ability to search the large corpus of data utilizing the key concepts • Advertising - • Putting the context in content • Placing relevant adds in context • Utilizing inventory more precisely • Semantic technology will help your user community to be more efficient and effective!
  24. 24. www.collexis.com Thank you for your attention! Darrell W. Gunter gunter@collexis.com, cell +1-973-454-3475

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